The Camera Store Blog

Sony has unveiled the beta version of Camera Verify, a tool that allows image authenticity information to be shared externally through a unique URL. This new Camera Authenticity Solution has been created to assist news organizations in addressing the growing issue of verifying digital images in the era of generative artificial intelligence (AI).

For wedding photographers Jeff and Cat, there are 49 things they need to shoot a wedding, and three-quarters of them start with the word Canon! 

OM System is redefining mirrorless interchangeable lens cameras with the all-new OM-5 Mark II! Built for outdoor creators who demand reliability, portability, and real-world performance, this next evolution of the OM-5 family is bringing highly anticipated upgrades such as enhanced handling, new creative tools, and dependable performance. Compact, lightweight, and featuring a splash and dust-proof construction, the new OM-5 Mark II is a rugged Micro Four Thirds, trusted to be ready for every kind of adventure! To put it to the test, Dave and Evelyn took the OM-5 Mark II out for a spin to see how these new functions stand up in the real world. 

Spring has sprung, and if you're a photography enthusiast or a professional looking to refresh your gear, now is the perfect time to take advantage of the Nikon’s Capture The Savings Sale. With incredible savings on a wide range of Nikon products, from Nikon mirrorless cameras and lenses to DSLR cameras, even binoculars, golf rangefinders and accessories, this is one sale you won’t want to let hop on by!

Now is the perfect moment to appreciate the beauty of Canada with Canon's Rediscover Canada Sales Event! From one coast to the other, Canada offers an abundance of stunning places to explore and capture. This season, why not focus on local travel, uncover hidden treasures, and narrate your unique Canadian story through the lens of a Canon camera? Until July 10th, save up to $700 on Canon cameras, lenses, printers and more! Whether you're just starting out or a seasoned photographer looking for an upgrade, there's a Canon product ready to capture and relive your adventures in remarkable detail. 

A new, modern classic lens has just made its debut! Introducing the FUJINON XF23mmF2.8 R WR, an exceptional blend of timeless aesthetics and contemporary capabilities. With a 35mm equivalent view, compact and lightweight structure, weather resilience, swift autofocus, and an 11-blade aperture, the detailed excellence of the XF23mmF2.8 R WR makes it an indispensable asset for any X Series photographer.

Fujifilm is introducing a reinvented classic with the all-new FUJIFILM X-E5 digital camera! This analog-inspired, rangefinder-style camera, merges the iconic appearance of the X100VI with the versatility of interchangeable lenses, creating the ultimate everyday tool for creative, stills photographers. Boasting a premium-quality, compact design, it features the latest 40.2-megapixel X-Trans 5 HR imaging sensor, a digital teleconverter, up to seven stops of in-body image stabilization, a customizable Film Simulation dial, an electronic viewfinder, and AI-powered subject detection autofocus. The X-E5 is the only gear you’ll need to capture stunning images, no matter where your photographic adventures may lead you.

Astrophotography is a captivating pursuit that requires precision, patience and the right equipment. For photographers using Sony Alpha cameras, the extensive Sony lens lineup has so much to offer it can be difficult to decide. To help you out, below we explore some of the best Sony prime lenses suited for astrophotography – focusing on their features, performance and suitability for capturing the night sky.

I wasn’t planning on becoming an astrophotographer. My curiosity for the natural world began in the mountains of South India, where I spent childhood summers exploring forests and coffee plantations visiting my grandparents. That love for exploration followed me to the Canadian Rockies, where a chance encounter with the Northern Lights on a remote oilfield drive to work changed everything. Mesmerized by the dancing aurora borealis—like celestial brushstrokes painting the heavens—I knew I had to capture that magic. That single moment turned curiosity into obsession.That sparked my journey into astrophotography—a craft that has since deepened my understanding of light, sharpened my technical skills, and opened new creative paths through the beauty of Canada’s wild landscapes.

Some moments are meant to be lived, but are too incredible to leave behind. So to preserve the memory, I bring them with me. The right gear makes all the difference. Lightweight enough to help me capture these moments easily and efficiently, while still providing the same high quality that I aim for in my work. That way I can spend more time doing what I love - adventuring and being present! But some of these memories are just too good to stay on a screen, because the best adventures deserve to last a lifetime.

Introducing the world's first collection of large-format cinema lenses that maintain an aperture value of T1.3 across every focal length! Say hello to the new SIGMA Aizu Prime Line, setting a fresh benchmark in the world of filmmaking. This collection masterfully blends modern sharpness with an organic, naturally soft aesthetic, infusing visuals with rich texture and depth. It features unparalleled brightness, refined expression, and dependable performance. Establishing a new paradigm of trusted technology and quality, this collection comprises 12 lenses with a consistent T1.3 aperture across a range from 18mm to 125mm. The initial release includes eight lenses spanning focal lengths from 25mm to 75mm, addressing core cinematic production requirements.

Two new Sigma lenses are in the works! Sigma has announced the exciting development of the Sigma 28-45mm T2 FF and the Sigma 28-105mm T3 FF. These innovative lenses are the first from Sigma's new AF Cine Line for full format Cine cameras which features autofocus compatibility, marking a significant advancement in film production technology. Both lenses build on the superior optical systems found in Sigma’s Art lenses, delivering outstanding image quality, precise autofocus, and exceptional tracking abilities. Designed with the ergonomic features essential for professional cinema work, these lenses are set to make a notable impact on the industry. Available in both L-Mount and Sony E-Mount, the Sigma 28-45mm T2 FF is slated for release in November 2025, while the Sigma 28-105mm T3 FF will follow in Spring 2026.