The Camera Store Blog

The wait is finally over! Sony has unveiled the new RX10 V! As the fifth iteration of the RX10 all-in-one camera series, it continues to offer the same resolution and integrated lens design, but with a stunning wide-angle to super-telephoto, large-aperture ZEISS® Vario-Sonnar T* 24-600mm F2.4-4.0 lens, and an enhanced AI-powered Real-time Recognition Auto Focus for more accurate subject tracking. Capture up to 30 frames per second without any blackout, with full Auto Focus/Auto Exposure support for shooting fast-moving and unpredictable subjects. A powerful 20.1 megapixel 1.0-type stacked Exmor RS™ CMOS sensor combined with the BIONZ XR™ processing engine powers both stunning stills and up to 4K 120p video, making the RX10 V an ideal companion for travel, wildlife, and sports photographers.

I've been shooting with various camera setups for nearly 10 years now, but one thing I've had in my bag since I started shooting video professionally is SmallRig accessories. From the first accessory I bought, a simple monitor mount which I still use today, to the full rig setup I use now, the simplicity and versatility of SmallRig's gear have always made having their accessories on hand a no-brainer! 

Step inside the working studios of Artpoint Gallery & Studio Society during their Open House on Saturday, July 11, from 1-5 PM. Artpoint is a non-profit studio collective that supports and promotes visual arts and art education in the Calgary community. The Artpoint Studio Open House is a wonderful opportunity to connect with Calgary’s artist community, discover fresh work, and enjoy the vibrant energy that fills Artpoint in the summer months. 

Meet the new TTArtisan AF 50mm F1.8 Neo, a lens that blends practicality and creativity in a compact form. Designed with a full-frame 50mm standard focal length and a natural 45-degree angle of view, it delivers a perspective that feels intuitive and true to life. With a simplified, lightweight design, it’s incredibly portable, making it ideal for creatives who want to keep things light while capturing moments with stunning clarity and a beautifully shallow depth of field.

As the sun rises higher and the days grow longer, the vibrant energy of summer beckons photographers to capture and share the vibes. By seizing the golden light, dynamic scenes and joyful moments that define the season, these creators are bringing the warmth and vitality of summer to life through imagery and video. From bustling festivals and lively street scenes to sun-drenched beaches and serene sunsets, follow these photographers to dive into their sun-soaked portfolios as we get ready for another summer in the Alpha Universe. Tag your own Sony posts with #SonyAlpha for your chance to be featured.

This July, dive into the world of photography like never before with two immersive workshops tailored to help you transform your images into compelling stories. Photo Projects: Finding & Starting a Photo Project Workshop and Photo Projects: Sequencing Workshop, led by celebrated lens-based artist and academic Brady Fullerton, are designed for photographers of all skill levels who are ready to go beyond capturing single images and explore the art of creating impactful photo projects. Through interactive sessions, you’ll uncover how to infuse your work with meaning, develop cohesive narratives, and present your photographs in ways that engage and inspire. Whether you’re looking to share your work in a gallery, publish a book, or simply refine your creative process, choose the workshop that fits your needs the most, or pick both for a holistic experience and get ready to bring your artistic vision to life.

Enjoy the hottest deals this summer with Canon's Summer Savings Event! From July 3-30, 2026, save up to $500 on a wide range of select Canon cameras designed for everyone from beginners to professionals, and save up to $200 on select Canon lenses renowned for their superior optics, innovative technology, and high performance. Don't miss out on the chance to bring your creative vision to life with Canon’s Summer Savings Event. 

Something exciting is heading our way from Sony!

Mark your calendars for Thursday, July 9th, 2026 at 8:00 AM MDT for the announcement of Sony's latest camera. Thank goodness, the wait is over!

Hey so I heard you want to see the world and document all your adventures? Travel content and photography can be a super intimidating niche to jump into at first, but new cameras definitely make it a whole lot easier! So let me walk you through some tips and tricks for getting the perfect shot on your travels!

Darren Sacks is a UK-based photographer whose work centres on graphic composition, bold colour and subtle traces of human presence. Rather than capturing faces directly, he suggests a human element through silhouettes, shadows and fleeting gestures that move through the frame.

His images often begin with a strong visual structure, shaped by light, form or reflection, which evolves as people move through the scene. Color and contrast are central to his visual language, adding depth, rhythm and energy to each frame. Most of his work is shot in Central London, particularly around Soho, Chinatown and Green Park. We caught up with him to learn more about the camera and lenses he relies on – keep reading as he shares what’s in his bag.

Are you itching to upgrade your old gear to Sony’s legendary Full-Frame for an incredible summer of content creation? Then you need to take advantage of our Sony Trade In Trade Up Sale Event that’s on now until September 30th, 2026!