The Camera Store Blog

Expand your creative possibilities with Canon RF Series lenses and SAVE BIG during Canon's RF Lens Cashback Event! From September 4 - October 29, 2026, get up to $500 cash back on select Canon RF lenses! Get ready to expand your toolkit and capture autumn in all it's glory with Canon's incredible RF lens lineup.

Fujifilm has officially announced the new FUJINON XF 400mm F4.5 R LM OIS WR, a super-telephoto prime lens designed to deliver exceptional reach, high optical performance, and impressive mobility for Fujifilm X Series photographers. With its 400mm focal length and bright F4.5 maximum aperture, the XF400mm delivers a 609mm equivalent field of view in 35mm format, making it an ideal choice for wildlife, birds, sports, aviation, motorsports, and other far subjects. To see the reach themselves, TCSTV's Dave and Evelyn took a trip to the local wetlands to put the XF 400mm to the test!

Oceanographic Magazine has announced the Ocean Photographer of the Year 2026 finalists, and holy smokes, are they phenomenal! The Ocean Photographer of the Year is a celebration of our beautiful blue planet, as well as a platform to highlight the many plights it is facing.

The way someone moves through a space, light changing across a face, wind catching fabric or the environment shifting around a subject are the kinds of small, unpredictable moments I’m always looking for through a camera.

When Sony lent me the new FX5 to take out into the field, I wanted to test it in a way that felt true to how I like to shoot. Instead of creating something controlled, I took the camera outside with a dancer and gave ourselves the freedom to explore.

Nikon Canada Ambassador Monika Deviat is hosting a nature photography editing retreat in the beautiful mountain town of Canmore, and you can join it! Editing is a creative process that photographers can use to convey a mood or feeling, emphasize a subject or story, or give an image artistic styling. This retreat will not only help you with editing techniques, but also help you deepen your understanding of your vision and artistic eye in your images. With editing demos, hands-on editing and group collaborations, all under the mentorship of Monika Deviat, this is your perfect opportunity to elevate your photography!

Ricoh has announced that the new RICOH GR IVx is currently under development! As the latest model in the GR Series of high-end digital compact cameras, the RICOH GR IVx improves on the GR IV with a newly developed lens that provides users with an enjoyable shooting experience with a 40mm-equivalent standard angle of view. 

If there’s one thing landscape photographers know, it’s that the Canadian Rockies are the ultimate photo playground! This winter, you can experience them alongside one of Banff’s most celebrated photographers, Paul Zizka, with two exciting workshops designed to get you out shooting, thinking creatively and making better images. The Creative Flow, assisted by Lee Nordbye, is a unique, full-day workshop designed to give photographers a behind-the-scenes look at a professional photographer’s approach to landscape photography. Morning Light is a rare opportunity to learn directly from Paul in the field, capture your own images, and then settle in for a mentorship session over coffee. Both of these workshops offer you the chance to get out into the Canadian Rockies and learn directly from one of the best in the business.

Last week, we took a groovy trip back in time at Off Set Studios for our That ’70s Shootout – Portrait Experience, a collaborative event with Curiosity Refresh Workshops, sponsored by Sony Canada. The event brought together photography enthusiasts for an unforgettable hands-on workshop experience, where attendees had the chance to demo Sony gear in a creative, retro-inspired setting. Guests got behind the camera to capture one sweet ride alongside models dressed in some of the coolest ’70s looks around in an incredible studio atmosphere. More than just a photo shoot, our That ’70s Shootout – Portrait Experience was the perfect opportunity to explore portrait photography and spark creativity! 

The Nikon Lens Sale Event is on now at The Camera Store. Until September 10, 2026, save up to $800 on a huge selection of Nikon's legendary lenses, from super telephotos with exceptional reach to ultra-wide zoom lenses that deliver detail you have to see to believe. Whether you're a dedicated Nikon shooter looking for your next lens or are just getting started with Nikon, the Nikon Lens Sale Event is the perfect way to upgrade to new glass. 

In case you've missed it, we're hosting another Photography Shootout with Curiosity Refresh Workshops, and this one is going to be off the hook! Curiosity Refresh has been collaborating with us on a bunch of incredible photo shootouts, and our 90s Style Portrait Shootout is going to be the sickest yet! As part of our 30th Anniversary, there will be cars from the Fast & the Furious movie, thanks to Lift King, models in an unmistakable 90s aesthetic and 90s-inspired portrait setups and creative scenes, thanks to Curiosity Refresh. As if you're going to miss this photo experience!

What’s a celebration without some seriously great, local food? To help us celebrate 30 years of The Camera Store, we’re excited to have Alberta Burgers from YYC Food Trucks joining us from 11 AM - 2 PM for the festivities! Serving up Alberta Angus Beef hamburgers on brioche buns, fries and poutine, it doesn't get more Calgary than that! 

Today is World Photography Day, the world's largest celebration of photography! Of course, we had to do something special for the occasion, so to honour this wonderful day, we are hosting an Instagram Draw! Post your favourite photos from around the world, add #WorldPhotoDay2026 and tag @thecamerastore for the chance to win a $100 gift card to The Camera Store + a TCS Swag Pack!