New Laowa Auto Focus 10mm f2.8 Zero-D FF For Nikon & Sony

New Laowa Auto Focus 10mm f2.8 Zero-D FF For Nikon & Sony

Ryley Schmidt
Laowa is excited to unveil its very first auto-focus lens, the Laowa 10mm f2.8 Zero-D FF! This groundbreaking lens is the world’s premier rectilinear 10mm full-frame lens featuring an f2.8 aperture and the first auto-focus option in Laowa’s lineup, specifically for the Sony FE Mount and Nikon Z Mount. Crafted with a compact and lightweight design, the lens tips the scales at a mere 420 grams while delivering superb image quality with minimal distortion (Zero-D). Its exceptionally short 12mm close focusing distance and its adaptability for ultra-wide portraiture, landscape shots, and astrophotography make the 10mm f2.8 a game-changer for photography enthusiasts.
New Laowa Auto Focus 10mm f2.8 Zero-D FF For Nikon & Sony

New Laowa Auto Focus 10mm f2.8 Zero-D FF For Nikon & Sony

Ryley Schmidt
Laowa is excited to unveil its very first auto-focus lens, the Laowa 10mm f2.8 Zero-D FF! This groundbreaking lens is the world’s premier rectilinear 10mm full-frame lens featuring an f2.8 aperture and the first auto-focus option in Laowa’s lineup, specifically for the Sony FE Mount and Nikon Z Mount. Crafted with a compact and lightweight design, the lens tips the scales at a mere 420 grams while delivering superb image quality with minimal distortion (Zero-D). Its exceptionally short 12mm close focusing distance and its adaptability for ultra-wide portraiture, landscape shots, and astrophotography make the 10mm f2.8 a game-changer for photography enthusiasts.
Sony Alpha 1 II Announcement

Sony Alpha 1 II Announcement

Ryley Schmidt
Get ready for something thrilling! Mark your calendars for November 19th, 2024, at 7:00 AM MST, when Sony will reveal the Alpha 1 Mark 2! Catch the live event and discover all the details about the next-gen Alpha 1 at alphauniverse.com.
Fujifilm's First Filmmaking Camera Is Coming

Fujifilm's First Filmmaking Camera Is Coming

Ryley Schmidt
Calling all filmmakers and Fujifilm enthusiasts! Fujifilm has just revealed that they are developing their very first filmmaking camera, the FUJIFILM GFX ETERNA. Slated for release in 2025, this groundbreaking camera will boast a large-format GFX 102MP CMOS II HS sensor, approximately 1.7 times larger than a 35mm sensor, along with the cutting-edge X-Processor 5 image processing engine. This powerful combination allows filmmakers to capture stunningly lifelike visuals and offers increased flexibility in post-production. These are the same top-tier components found in the GFX100 II, known for its outstanding image quality with 102 million pixels. How exciting is this!?
Holiday Price Guarantee at The Camera Store

Holiday Price Guarantee at The Camera Store

Evelyn Drake
We have the ultimate shopping hack to help you get everything you need for all your last minute holiday camera shopping at the best price. It’s The Camera Store’s Guaranteed Pricing! Don’t wait for Boxing Week for sales, The Camera Store’s prices are guaranteed until December 31st, 2024. 
Around The World With Sony Alpha: Get Inspired By These Intrepid Travel Photographers

Around The World With Sony Alpha: Get Inspired By These Intrepid Travel Photographers

Guest Author
In a world brimming with diverse cultures, breathtaking landscapes and vibrant cityscapes, travel photography serves as a window into the soul of our planet. Today, we spotlight a group of travel photographers who transcend the ordinary, transforming distant horizons and hidden gems into visual masterpieces. Their compelling imagery not only inspires wanderlust, but also offers a profound glimpse into the beauty, complexity and wonder of the world around us that many otherwise wouldn’t be able to see otherwise. Join us as we explore the stunning portfolios of these globetrotting artists, each frame a testament to the power of travel photography in connecting us all. Tag your own Sony posts on Instagram with #SonyAlpha for your chance to be featured, and get more inspiration for travel creation from our 5 Essential Travel Photography Tips.
Hasselblad's New XCD 75mm f3.4 P Lens

Hasselblad's New XCD 75mm f3.4 P Lens

Ryley Schmidt
Elevate not just your portrait and street photography but also the overall allure of your artistic work with the exceptional optical quality offered by Hasselblad's newly released XCD 75mm f3.4 P lens! As a standard lens featuring a 59mm equivalent focal length, it marries powerful performance with a lightweight and agile design, making it a must-have for discerning photographers.
Trade Up To OM-System With Our 4 Day KEH Used Gear Buying Event

Trade Up To OM-System With Our 4 Day KEH Used Gear Buying Event

Ryley Schmidt
If your looking for new gear to keep up with all your exciting adventures, look no further than OM-System! Don't let your old gear slow you down, ditch it and upgrade to OM-System with our 4 Day KEH Camera Used Gear Buying Event! From November 20-23, 2024, you can sell your used gear and enjoy special OM-System Bonuses, based on how much you sell! Don't let adventures slip on by, with OM-System you'll be taking the lead!
Trade Up To Tamron With Our 4 Day KEH Used Gear Buying Event

Trade Up To Tamron With Our 4 Day KEH Used Gear Buying Event

Ryley Schmidt
Tired of the same old shots? Looking for some new lens inspiration? This is your sign that it's time for an upgrade to Tamron! Make the move to old to new with our 4 Day KEH Camera Used Gear Buying Event! From November 20-23, 2024, you can sell your used gear and enjoy special Tamron Bonuses, based on which lens you're eyeing up! Elevate your photography with Tamron and rediscover your love for the lens!
Trade Up To Sigma With Our 4 Day KEH Used Gear Buying Event

Trade Up To Sigma With Our 4 Day KEH Used Gear Buying Event

Ryley Schmidt
Have your lenses lost their sparkle? They just don't give you the same joy anymore? Get your sparkle back by selling your old gear and upgrading to Sigma with our 4 Day KEH Camera Used Gear Buying Event! From November 20-23, 2024, you can sell your used gear and enjoy special Sigma Bonuses, based on which lens you're eyeing up! We all know a good lens can change your whole perspective, but Sigma lenses can spark new joy in your craft! 
Trade Up To Panasonic With Our 4 Day KEH Used Gear Buying Event

Trade Up To Panasonic With Our 4 Day KEH Used Gear Buying Event

Ryley Schmidt
Do you have the old gear blues? We know the best cure to get you excited for photography again and that's getting rid of your old gear and getting new Panasonic gear with our 4 Day KEH Camera Used Gear Buying Event! Sell your used camera gear to KEH and treat yourself to a 25% Special Panasonic Bonus, based on how much you sell! Life's too short, upgrade to Panasonic!
Trade Up To Fujifilm With Our 4 Day KEH Used Gear Buying Event

Trade Up To Fujifilm With Our 4 Day KEH Used Gear Buying Event

Ryley Schmidt
There's no denying how popular and loved Fujifilm gear is, so why not trade in your old gear and trade up to Fujifilm during our 4 Day KEH Camera Used Gear Buying Event! From November 20-23, 2024, you can finally get rid of all that old gear you don’t want and trade up to Fujifilm’s GFX and X-Series! All you have to do is sell your used camera gear to KEH and then enjoy an all-in 25% Special Fujifilm Bonus (some restrictions apply) based on how much you sell. Talk about a win-win and the best opportunity to get some new Fujifilm gear!
Discover & Play More With The New Nikon Z50 II

Discover & Play More With The New Nikon Z50 II

Ryley Schmidt
Unleash your creative potential with Nikon's latest compact, feature-rich mirrorless camera, the Nikon Z50 II! Capture breathtaking photos and videos effortlessly with this ideal lifestyle accessory for those who crave innovative creative tools like imaginative aesthetics, seamless sharing, vibrant colours, and the liberty to capture the essence of fleeting moments.
Trade Up To Sony With Our 4 Day KEH Used Gear Buying Event

Trade Up To Sony With Our 4 Day KEH Used Gear Buying Event

Ryley Schmidt
Are you tired of not living up to your full creative potential because your old gear just can't keep up anymore? Stop waiting and get powerful, new gear from Sony! Trade up to Sony with our 4 Day KEH Camera Used Gear Buying Eventwhere you can sell your old camera gear, any brand, to KEH and get a Special Sony Bonus towards new Sony Alpha gear! See where your creativity will finally go with Sony!