The Camera Store Blog
Bring Everyday Moments to Life with the New Sigma 12mm F1.4 DC | Contemporary
Bring your love of shooting both stills and video together with one, effortless lens! The new Sigma 12mm F1.4 DC | Contemporary is an ultra-wide-angle prime lens that achieves the widest angle of view of 12mm among all F1.4 lenses for APS-C cameras available in the market today. Featuring the latest optical design, the lens delivers high resolution, capturing vast starry skies and landscapes with exquisite detail from its wide-open aperture. While maintaining uncompromising performance, the compact and lightweight design maximizes the mobility of APS-C cameras, enabling agile shooting. This large-aperture ultra-wide-angle lens seamlessly combines high performance and portability, bringing new perspectives to a wide range of scenes, whether stills and video, including outdoor landscapes, travel, and street photography. Bring creativity and colour, superb image quality and mobility, into everyday moments!
My Dream Camera - The Sony FX3
When I was a kid, I found a Sony Cybershot in my dad’s office and quietly I smuggled it out. And I swear it really was a Sony.
Out of pure curiosity, I started snapping photos on my dad’s stolen camera and posted them to Facebook. That one decision changed my life forever.
Tamron's Best All-In-One Lens
From wide-angle to ultra-telephoto, Tamron has announced the world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras! The new Tamron 18-300mm f3.5-6.3 Di III-A VC VXD for Canon RF and Nikon Z is the perfect lens for those wanting to zoom from one creative possibility to the next. With exceptional image quality plus amazing close-focusing, fast AF and VC image stabilization, this new lens makes photography more fun because it’s so versatile, it inspires your creativity. Need to see it to believe it? Check out Dave's TCSTV review!
Sony Lenses - It's All About Flexibility
I am looking for a camera that allows me to be free and agile—something that feels athletic. I prefer using low camera angles because being closer to the ground helps me connect better with my subject.
Getting the Shot: A Field Story with the Sony A6700 in the Peruvian Andes
Last year, I missed the shot.
We were on Mount Chopicalqui, a 6,354-meter peak in Peru’s Cordillera Blanca. Near the top, there’s a striking snow cone feature, a perfect sweep of ice that defines the upper mountain. I was exhausted. The altitude was brutal. I didn’t have the energy to dig through my bag, switch lenses, and set up. That moment passed, and I’ve regretted it ever since.
This year, I came back with a different approach and a different camera.
The Revolutionary Osmo 360 is Here
DJI has just dropped a game-changer in the world of 360° cameras. Meet the new Osmo 360, designed for those who refuse to compromise on performance. Featuring a groundbreaking square HDR image sensor, it delivers the same 360° field of view as a traditional 1-inch sensor while taking performance to new heights. This is the first 360° camera to capture ultra-high-spec 8K/50fps 360° video and the only one that records continuously for 100 minutes at 8K/30fps. Built to perform in tough environments, the Osmo 360 operates even in extreme cold and weighs just 183 grams. Despite its compact size, it’s packed with features that elevate your videography experience.
RØDE CallMe – Collaboration Without Constraints
Has distance been holding you back? Well, RØDE is revolutionizing remote content creation with its new feature, RØDE CallMe, now available for the RØDECaster Pro II and RØDECaster Duo. No third-party software. No complicated setups. Just better conversations, smoother collaboration and limitless creativity. Created in collaboration with Vortex Communications, this innovation provides ultra-low latency, professional-quality connectivity, bringing broadcast-grade capabilities directly to creators.
Testing the Alpha 7C II in the Mountains
As a kid, I used to dream of adventures high in the mountains, places most people never get to see, and capturing those moments with a camera. That idea stayed with me. These days, mountaineering is how I push myself physically, mentally, and creatively.
Monopod Theft at The Camera Store
On Saturday, July 19th, 2025, at approximately 2:40 PM, a man entered The Camera Store and stole a Manfrotto Element MII monopod. Theft of any kind has a considerable impact on small companies like ours, so we are asking you, our incredible community, for your help.
BTS of The Tamron Tour at The Camera Store
In case you missed it, the Tamron Tour made its way to The Camera Store on Saturday, July 19th, for unforgettable day of creativity! Filled with informative seminars and interactive shooting sessions, every moment brought joy and excitement to both our guests and staff! A HUGE thank you to the Tamron Team for these phenomenal events, and thank you to everyone who joined us throughout the day. Now, lets take a closer look at the behind the scenes, shot by the incredible May Shi, of the Tamron Tour's stop at The Camera Store!
New Firmware Updates on Multiple Canon Products
Attention Canon users! Your cameras are about to get even better! Canon has announced a plethora of firmware updates for multiple Canon cameras. If you are the happy shooter of an EOS R3, EOS R5, EOS R7, EOS R8, EOS R10, EOS R50, EOS R50V, PowerShot V1, or a PowerShot V10, keep on reading to see what new updates are coming your way.
Firmware Version 3.1 for Nikon Z8
Nikon users, imagine unlocking a whole new world of potential with your Nikon Z8. Firmware version 3.1 makes this a reality, bringing upgrades that redefine photography, videography, and workflow for passionate creators like you.
Nikon has now released Firmware 3.1, which has fixed the issue that prevented the camera from operating properly with some lenses.


