The Camera Store Blog

Fujifilm has excitedly announced the first GFX System digital camera with a fixed lens - the one and only Fujifilm GFX100RF digital camera! Ready to create incredible images, this new camera exudes style with its classic rangefinder design and premium tactile feel, offering a classic photography experience, with its large format sensor, wide dynamic range, and low noise floor delivering the ultimate image quality. Boasting a new Aspect Ratio dial provides instant access to nine compositional formats, many from legendary Fujifilm analog cameras, plus 20 different Film Simulations, you can harness Fujifilm’s 90 years of experience in colour science to deliver outstanding in-camera looks suited to every subject. Beautifully engineered with a precision 35mm lens on a GFX sensor, the GFX 100RF offers the equivalent angle of view of a 28mm lens on a 35mm format camera, the GFX100RF is excellent for hand-held shooting, bringing users exceptional quality that has never been so portable!

Are you ready to elevate your photography and videography experience? Pre-order the Panasonic S1R II before March 31st, 2025, and you'll be automatically entered to win a Panasonic 50mm F1.8 lens valued at $599! This exclusive offer, available both online and in-store, gives you the perfect opportunity to get a high-performance camera while offering you the chance to win a versatile lens kit so you can hit the ground running with your creative capabilities. Don't miss out - seize the magic of Lumix! 

Canon has announced new firmware updates for the EOS R5 Mark II and EOS R1. Firmware version 1.0.3 for the EOS R5 Mark II and Firmware version 1.0.2 for the EOS R1 both optimize the timing of the camera's display of its internal camera temperature warning indicator and fix an issue that may interfere with the camera’s ability to focus properly when using AF (autofocus) in certain zoom ranges.

Winter has arrived and so has the Nikon Winter Sale! Until March 27, 2025, you can save up to $1,000 on loads of your favourite Nikon gear including Z Series cameras and lenses, binoculars, accessories and more. Don't let the cold weather dampen your enthusiasm! Warm up your inspiration and rekindle your creativity with new Nikon equipment, all while enjoying significant discounts during the Nikon Winter Sale! 

Join Olympian and award-winning photographer Kelly VanderBeek for an unforgettable day of skiing and sports photography at Lake Louise! Take part in Branch Out: Ski Racing Photography Workshop!

We are thrilled to share that our Rental Department now includes three new Canon cameras and a Canon lens! The Canon EOS R6 Mark II, R5 Mark II, EOS R8, and RF 100-400mm f5.6-8 IS USM have been added to our collection. These highly sought-after models come packed with exceptional features, perfect for both photographers and videographers. Hurry to our rental department to experience these fantastic new rental options!

Take part in a once-in-a-lifetime photographic journey to Tanzania with Tamron professional photographers Erica Robinson and Ken Hubbard! Tamron Tanzania Photography Workshop will be an intimate workshop with a group size of less than ten people that will take place from February 7 - 17, 2026. Led by the experienced guides of Sababu Safaris, you will experience an abundance of wildlife and incredible scenery, all while with wonderful people who share your love of photography and adventure! 

For me, a camera has always been my way of capturing the world as I see it—but that vision has evolved over time.

In the beginning, it was all about filming my friends throwing tricks on skis as we chased the dream of becoming professional freestyle skiers. When I stepped away from competition, my camera became my creative outlet—a way to document my backpacking adventures around the world. That period was transformative for me as a photographer. It solidified my love for capturing the natural world, from sprawling landscapes to the vast night sky, and sharing those moments to inspire others to explore.

Hudson McDonald (@hudsonmcdonaldd) is a 20-year-old photographer and creator based in Vancouver. Growing up on Vancouver Island, surrounded by the lush forests and rugged beauty of the Pacific Northwest, he was inspired by the way light, color and atmosphere can transform a moment. “My journey into photography wasn’t straightforward—I’ve been fascinated by filmmaking and cameras since I was 11, but it wasn’t until 2021 that I found my true passion for photography,” he explains. “What started as playing around with my mom’s old camera turned into an obsession, as I realized how a single frame could tell a story or capture a feeling words couldn’t. Through photography, I discovered a way to connect with the world and share its beauty.”

The Nature Photo Guys are coming to The Camera Store to host a fantastic series of nature photography seminars! Held over three evenings, each seminar targets a specific aspect of the nature photography process. Pick and choose which seminars you want to attend, or bundle all three to save and get the ultimate, well-rounded learning experience. These sessions present an incredible opportunity for photographers of all levels to expand their knowledge and skills in capturing the natural world and enhance their work. Don't miss out on this chance to learn from The Nature Photo Guys experts and connect with fellow photography enthusiasts.

The Gear 🤝The Photos

See the gear Sony Alpha Collective member Sal D’Alia took to Banff to capture stunning winter landscape and nature photography.

The Gear

• Sony Alpha 7R V
• Sony 24-70mm f/2.8 G Master II

Sony has excitedly announced two new lenses, one ideal for vloggers and content creators, and the other masterfully crafted for birdwatching, sports, and capturing distant subjects. Meet the latest additions to the Sony lineup the new Sony 16mm F1.8 G and the new Sony 400-800mm F6.3-8 G OSS. With TCSTV reviews on both of these innovative lenses, let's take an in-depth look at what makes these new lenses stand out.