The Camera Store Blog

Magnus Winbjörk (@winbjorkphoto) is wildlife and nature photographer based in the northern part of Sweden, in Swedish Lapland. “My great passion is capturing all the beauty that Mother Nature has to offer in photographs,” he shares. “I am also deeply committed to achieving technically perfect shots, always striving for the highest possible image quality in every situation, which is why I place very high demands on my equipment, as I constantly push it to the limit." Winbjörk also hosts photography tours in northern Sweden catering to photographers from all over the world who want to see and experience the unique landscapes and wildlife the area has to offer. We came across this beautifully detailed image of a puffin he posted to Instagram and had to learn more. Keep reading as he shares the story behind the shot.

Sony took a different tack than most competing telephoto zooms when they released the FE 200-600mm F5-6.3 G OSS in 2019. They opted for an internally zooming lens, and, while that meant that the lens was larger than externally zooming lenses like the Tamron 150-500mm or the Sigma 150-600mm, it also made for a lens that handled better in the field. The internally zooming design allows for near instant zooms, more consistent balance, and better handling. What’s more, that lens had great autofocus, great image quality, and was generally a lot of fun to use. Sony has now expanded on that formula with their newest lens – the Sony FE 400-800mm F6.3-8 G OSS – which shifts the zoom range 200mm further, and, in the process, creates a whole new class of super telephoto zooms. 600mm had been the previous limit for a lens like this, so getting up to 800mm opens up all kinds of new horizons…and the fact that it can be used with teleconverters allows for some pretty wild amounts of reach. Does the 400-800G limit up to the standard set by the 200-600G? Dustin looks to answer that question and others in his review.

Attention video content creators, Canon has unveiled two thrilling new cameras to spark your creative fire! Introducing the PowerShot V1 and EOS R50 V! Whether you're into cinema, live streaming, vlogging, or VR, these new Canon cameras are designed to enhance visual storytelling for every creator.

Something exciting is coming our way from Canon on March 26th, 2025! Keep your eyes on The Camera Store's and Canon's social media accounts to be the first to know!

The Camera Store Facebook | @TheCameraStore IG | Canon Canada Facebook | @CanonCanada IG

Weight. Weight is the enemy when you are traveling, and generally when you’re a photographer. Weight was one of the factors that led me down the path to Sony cameras. I love the small form factor and light weight of their camera bodies and lenses.

On a recent trip through Asia, was reminded of the importance of traveling with a light camera system. Hoping on and off plains, trains and buses, a backpack full camera and computer gear can quickly wear a photographer down.

Fujifilm has excitedly announced the first GFX System digital camera with a fixed lens - the one and only Fujifilm GFX100RF digital camera! Ready to create incredible images, this new camera exudes style with its classic rangefinder design and premium tactile feel, offering a classic photography experience, with its large format sensor, wide dynamic range, and low noise floor delivering the ultimate image quality. Boasting a new Aspect Ratio dial provides instant access to nine compositional formats, many from legendary Fujifilm analog cameras, plus 20 different Film Simulations, you can harness Fujifilm’s 90 years of experience in colour science to deliver outstanding in-camera looks suited to every subject. Beautifully engineered with a precision 35mm lens on a GFX sensor, the GFX 100RF offers the equivalent angle of view of a 28mm lens on a 35mm format camera, the GFX100RF is excellent for hand-held shooting, bringing users exceptional quality that has never been so portable!

Are you ready to elevate your photography and videography experience? Pre-order the Panasonic S1R II before March 31st, 2025, and you'll be automatically entered to win a Panasonic 50mm F1.8 lens valued at $599! This exclusive offer, available both online and in-store, gives you the perfect opportunity to get a high-performance camera while offering you the chance to win a versatile lens kit so you can hit the ground running with your creative capabilities. Don't miss out - seize the magic of Lumix! 

Canon has announced new firmware updates for the EOS R5 Mark II and EOS R1. Firmware version 1.0.3 for the EOS R5 Mark II and Firmware version 1.0.2 for the EOS R1 both optimize the timing of the camera's display of its internal camera temperature warning indicator and fix an issue that may interfere with the camera’s ability to focus properly when using AF (autofocus) in certain zoom ranges.

Winter has arrived and so has the Nikon Winter Sale! Until March 27, 2025, you can save up to $1,000 on loads of your favourite Nikon gear including Z Series cameras and lenses, binoculars, accessories and more. Don't let the cold weather dampen your enthusiasm! Warm up your inspiration and rekindle your creativity with new Nikon equipment, all while enjoying significant discounts during the Nikon Winter Sale! 

Join Olympian and award-winning photographer Kelly VanderBeek for an unforgettable day of skiing and sports photography at Lake Louise! Take part in Branch Out: Ski Racing Photography Workshop!

We are thrilled to share that our Canon Try Before You Buy Program now includes three new Canon cameras and a Canon lens! The Canon EOS R6 Mark II, R5 Mark II, EOS R8, and RF 100-400mm f5.6-8 IS USM have been added to our rental collection and Canon Try Before You Buy Program. These highly sought-after models come packed with exceptional features, perfect for both photographers and videographers. Hurry to our rental department to experience these fantastic new Canon cameras and lens!

Take part in a once-in-a-lifetime photographic journey to Tanzania with Tamron professional photographers Erica Robinson and Ken Hubbard! Tamron Tanzania Photography Workshop will be an intimate workshop with a group size of less than ten people that will take place from February 7 - 17, 2026. Led by the experienced guides of Sababu Safaris, you will experience an abundance of wildlife and incredible scenery, all while with wonderful people who share your love of photography and adventure!