The Camera Store Blog

The Sony 28-70mm f/2 G Master is a revolutionary lens for all photographers, but for concert photographer Serena Yang, it’s especially groundbreaking. “I was so excited when Sony announced this lens, and she’s definitely lived up to the hype,” she says. Watch and read below as the Alpha Collective member shares why it's her new go-to lens for concert photography.

Are you tired of not living up to your full creative potential because your old gear just can't keep up anymore? Are you ready for a change? Stop waiting and get powerful, new gear from Sony! From February 19-21, 2026, trade up to Sony with our KEH Camera Used Gear Buying Event, where you can sell your old camera gear, any brand, to KEH and get a Special 25% Sony Bonus towards new Sony Alpha gear! See where your creativity will finally go with Sony!

If your looking for new gear to keep up with all your exciting adventures, look no further than OM-System! Don't let your old gear slow you down, ditch it and upgrade to OM-System with our  KEH Camera Used Gear Buying Event! From February 19-21, 2026, you can sell your used gear and enjoy special 25% OM-System Bonuses, based on how much you sell! Don't let adventures slip on by, with OM-System you'll be taking the lead!

Have your lenses lost their sparkle? They just don't give you the same joy anymore? Get your sparkle back by selling your old gear and upgrading to Sigma with our KEH Camera Used Gear Buying Event! From February 19-21, 2026, you can sell your used gear and enjoy special Sigma Bonuses, based on which lens you're eyeing up! We all know a good lens can change your whole perspective, but Sigma lenses can spark new joy in your craft! 

Have you been wishing to upgrade your old gear to some incredible, game-changing gear from Nikon? Well, you finally can with our KEH Camera Used Gear Buying Event! From February 19-21, 2026, sell your used camera gear to KEH and you'll receive a 25% Special Nikon Bonus, based on you sell. Turn your old, used up gear into fresh, new gear by selling and upgrading to Nikon!

You know you've been eyeing up Fujifilm gear, so why not trade in your old gear and trade up to Fujifilm during our KEH Camera Used Gear Buying Event! From February 19-21, 2026, you can finally get rid of all that old gear you don’t want and trade up to Fujifilm’! All you have to do is sell your used camera gear to KEH and then enjoy an all-in 25% Special Fujifilm Bonus (some restrictions apply) based on how much you sell. Talk about a win-win and the best opportunity to get some new Fujifilm gear!

Are you dreaming of epic, new Canon gear but you feel stuck with your old gear? Free yourself and soar with new gear thanks to our KEH Camera Used Gear Buying Event! Trade-in your old equipment to KEH Camera from February 19-21, 2026, and trade-up to brand new Canon gear, including Canon Printers, so you can experience the greatness of Canon. By selling your used camera gear to KEH, you'll receive a 20% Special Canon Bonus based on you sell. Don't miss out on this amazing opportunity to upgrade your equipment and experience all the benefits of Canon gear! 

Looking to change up your camera gear for 2026? This is your perfect opportunity with our KEH Camera Used Gear Buying Event! KEH Camera is coming to The Camera Store in Calgary for four days to buy your used camera equipment of any brand and help you get some breathtaking, new gear! From February 19-21, 2026, sell your old, used camera gear and enjoy a 10% TCS Special Bonus or Special Bonuses toward Canon, Fujifilm, Nikon, OM-System, Sigma, Sony or Tamron! Now start collecting your old, unwanted gear so you can treat yourself or the photography lover in your life to something new!

Tired of the same old shots? Looking for some new lens inspiration? This is your sign that it's time for an upgrade to Tamron! Make the move to old to new with our KEH Camera Used Gear Buying Event!  From February 19-21, 2026, you can sell your used gear and enjoy special Tamron Bonuses, based on which lens you're eyeing up! Elevate your photography with Tamron and rediscover your love for the lens! 

Aspiring young photographers, filmmakers and visual artists, Canon is here to help you with your next step in your creative journey! With the Canon Student Advantage Program, you can get up to $400 cashback on select Canon bodies, lenses, kits and printers plus extra benefits! It’s time to make your dreams a reality!

Winter has arrived and so has the Nikon Winter Sale! Until February 26, 2026, you can save up to $1,100 on loads of your favourite Nikon gear including Z Series cameras and Z Series lenses, DSLR cameras, binoculars, accessories and more. Don't let the cold weather dampen your enthusiasm! Warm up your inspiration and rekindle your creativity with new Nikon equipment, all while enjoying significant discounts during the Nikon Winter Sale!

Leica has announced firmware version 3.2.5/4.2.5 for the Leica M10, M10 Monochrome, M10-P/ASC, M10-D, M10-R as well as firmware version 2.6.1 for Leica M11, M11-D, M11-P, M11 Monochrom, M EV1. These firmware updates provide support for the new Leica Noctilux-M 35 f/1.2 ASPH, the latest addition to Leica's legendary Noctilux lineup.