The Camera Store Blog

A new era of cinematic possibilities is coming our way with the introduction of Nikon's first cinema camera made for filmmakers, the new Nikon ZR! Developed in collaboration with RED, this ultra-lightweight, full-frame camera is a game-changer for the Z Cinema series, with a beautiful blend of the best technologies and philosophies of both companies. Thoughtfully created for emerging cinematographers and high-end content producers, the ZR can record up to 6K/60p (59.94p) and incorporates the new R3D NE1 RAW video file format with RED colour science based on RED’s popular R3D RAW codec, with 15+ stops of dynamic range. It also features an impressively huge 4 in. DCI-P3 LCD, class-leading audio capabilities such as 32-bit float audio from built-in and external microphones, plus OZO3 directional audio, 7.5 stops of built-in image stabilization (IBIS), unlocking a whole new world of optical versatility!

Volodya Voronin (@actionphotographer) is a professional extreme and adventure sports photographer working internationally. “Since childhood, I have been involved in freerunning, and alongside my athletic pursuits, I have also been passionate about photography,” he explains. “I have dedicated more than 12 years of my life to both disciplines. Parkour has always complimented my vision in photography, as well as contributed to my physical preparation. In my field, I often have to shoot or set up lighting systems in hard-to-reach locations, so my parkour and climbing skills come in handy.”

Canon has excitedly announced three new products coming our way! First up is the newest addition to Canon’s cinema EOS system, the new EOS C50 cinema camera. This compact, full-frame cinema camera features a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. It also only weighs one and a half pounds (680g), making it Canon’s smallest and lightest cinema camera ever. Next up is the new RF85mm F1.4 L VCM lens, a purpose-built hybrid lens designed to meet the demanding needs of both still photographers and filmmakers. Lastly, there is the newly updated PowerShot ELPH 360 HS A, a stylish and compact camera designed for capturing everyday moments with ease. Oh, wait, just when it couldn't get better, Canon also has firmware updates for EOS C400, C80, C70, and R5C cameras!

Sigma is transforming portrait photography with the introduction of the world’s first AF 135mm F1.4. Say hello to the Sigma 135mm F1.4 DG | Art! This lens delivers unmatched expressive capabilities, with its wide aperture creating remarkable background blur and crystal-clear resolution. It brings out every detail with incredible clarity, adding a unique depth and dimension to your portraits. The 135mm focal length offers a natural perspective and an ideal shooting distance, and when paired with the bright F1.4 aperture, it ensures the subject takes centre stage in ways unmatched by standard 135mm F1.8 lenses. Drawing from years of expertise in developing top-tier F1.4 prime lenses, this innovation from Sigma redefines the possibilities in portrait photography.

Experience Waterton Lakes National Park's first-ever Dark Sky Discovery Days! From September 26 to 28, 2025, this three-day community festival celebrates the beauty, mystery, and wonder of the night sky amid Waterton's breathtaking backdrop of the Rocky Mountains. Offering a rare chance to look up, learn, and reconnect with the cosmos in one of the brightest dark sky reserves on Earth, this event beautifully blends science, storytelling, and stargazing — all inspired by the natural magic of the Aurora Borealis. 

Nikon has surprised us with the release of a new silver edition of the full-frame/FX-format Nikon Zf mirrorless camera! The Nikon Zf is already celebrated for its stunning combination of timeless, film-inspired design and superior full-frame performance. With this new silver edition comes three new Premium Exterior colour options, giving users even more choice to customize the colour of their Nikon Zf. Just when it couldn't get sweeter, the Zf will support a new Film Grain feature that adds grain to photos and videos, further expanding creative possibilities.

Ricoh continues the legacy of the GR-series with the new Ricoh GR IV, a perfect mix of superb image quality, lightning-fast performance, and a lightweight design. It features innovative updates, such as a newly engineered lens, high-tech image sensor, upgraded imaging engine, and improved stabilization. This allows for crisp, detailed images and a smooth, responsive shooting experience, making it an ideal companion for spontaneous photography.

We all love a firmware update, and this one is for our Nikon Z6 III users! Nikon has announced Firmware Version 2.00 for the Nikon Z6 III, the first major upgrade since its launch, and it includes several advancements, including the long-awaited [Birds] mode to subject detection, offering an enhanced shooting experience for both still and video. Plus, the Auto Capture function now enables automatic shooting under pre-configured conditions, supporting flexible shooting styles tailored to various situations. But it doesn't stop there, for the first time in a Nikon product, the Z6 III supports the Nikon Authenticity Service, a solution primarily designed for media organizations and creators who require a high level of trustworthiness in their work. The service is compatible with the Coalition for Content Provenance and Authenticity (C2PA) standard, clearly recording provenance information from shooting through to editing to ensure greater transparency and reliability of content. Let's take a closer look! 

Redefine creativity with the new Hasselblad X2D II 100C, designed for photographers who demand accuracy and style. Featuring true-to-life colour reproduction through the Hasselblad Natural Colour Solution with High Dynamic Range, newly developed AF-C mode, advanced subject recognition, and precise 10-stop stabilization, this camera delivers flawless imagery with effortless speed and reliability. Stay inspired with the support of Phocus Mobile 2, letting your artistic vision shine.

Looking for a versatile, reliable, and comfortable camera strap? Look no further than PGYTECH's two new camera straps! The PGYTECH Camera Strap Pro – built for pros, crafted for speed – and the PGYTECH Camera Strap Master – carry more, create faster. The Pro is engineered for durability and ease of use, featuring a quick-release mechanism with a built-in safety lock, so you can swiftly switch between shooting and carrying your gear without compromising stability. The Master's multi-gear support allows you to carry up to three cameras with telephoto, zoom, or prime lenses, providing hands-free convenience and faster workflow. Life's too short to worry about your camera strap, but with PGYTECH, you don't have to! 

Get ready to capture life as you live it with the exciting, new Insta360 GO Ultra! The latest evolution in the world of compact cameras, the Insta360 GO Ultra, is the perfect blend of heavyweight power, lightweight portability, and ease of use, making it essential for vloggers with active lifestyles, families sharing milestones, or travellers searching for new horizons. Created with the latest technology advancements, including Hands-Free POV recording in 4K, advanced FlowState Stabilization, superior image quality, and a magnetic mounting system, the Insta360 GO Ultra is ready to help you live in the moment and capture every moment!