The Camera Store Blog

Sony is spreading holiday cheer with the Sony Holiday Sale! Until January 8th, 2026 enjoy up to $800 in savings on all your favourite Sony gear, plus bonus items on select products. To top if off, you can also stack these deals with Sony's Trade-In Trade-Up Program and Sony's Cash Back for even bigger savings. How can you resist spreading joy all while getting the best deals!

Architecture photography holds plenty of room for artistic expression. The craft blends artistry and precision in a dance of light, shadow, symmetry and structure. It offers visual storytellers the opportunity to interpret human ingenuity in building form, capturing it from various perspectives and angles, each of which show a different side to the narrative. We're featuring a group of creators who are transforming static structures into dynamic photographic art. Whether you're a seasoned photographer or a beginner seeking new avenues for exploration, follow these photographers for a jumpstart on your architecture photography journey. Tag your shots with #SonyAlpha for your chance to be featured.

Hasselblad is creating more paths from capture to creation with Phocus Mobile 2 upgrade version 3.6.0! Phocus Mobile 2 takes image editing to a new, portable level, expanding the possibilities of the Hasselblad workflow from studio to outdoors. Seamlessly connecting Hasselblad X System and V System medium format digital cameras to iPhone and iPad devices via Wi-Fi, Phocus Mobile 2 cultivates a comprehensive suite of applications. With Phocus Mobile 2 V3.6.0, Hasselblad is expanding your creative possibilities! 

The Pentax 17 is a beautifully unique half-frame camera that captures two 17mm x 24mm images within a single 35 mm-format (36mm x 24mm) film frame, producing vertical-format pictures reminiscent of smartphone photos. Crafted with a retro-inspired design and a newly developed 25mm F3.5 lens, the Pentax 17 brings the joy of film photography to both enthusiasts and newcomers. If you are the proud owner of a Pentax 17, or are hoping to get your hands on one, Dan Savoie has four very helpful Pentax 17 Photography Tips you have to read!

No matter your journey, you should venture with total confidence thanks to a high-quality, innovatively designed camera bag! Luckily with ThinkTank's Holiday Sale, not only can you get bags made with unparalleled reliability and functionality, you can also save up to $150. Designed by visual storytellers for visual storytellers, ThinkTank bags check all the boxes for the perfect camera bag (and perfect holiday gift!) so you can travel knowing your gear will always be safe and ready to shoot. 

The holidays are a time of magic, joy, and pure excitement! Experience all three with Panasonic's Holiday Sale! Enjoy Santa approved discounts on St. Nick's favourite Panasonic cameras, lenses and more! If you're looking to add some Panasonic gear to your Christmas List, or give an incredible gift to the Panasonic lover in your life, Panasonic's Holiday Sale is your chance to get more for less this holiday season. 

Every special holiday moment deserves to be captured with stunning detail, and you can do that all while saving thanks to Sigma's Holiday Sale! Enjoy unbeatable discounts on beautiful, top-selling Sigma lenses, tailored for both mirrorless and DSLR cameras. This is your perfect opportunity to surprise the photographer in your life, or yourself, to Sigma lenses crafted to deliver precision and exceptional quality every time. 

The winter holidays are just around the corner which means it's time for you to dive into Nikon's Capture the Savings Holiday Sale! From December 5th, 2025 to January 8th, 2026, you can save up to $1,100 on loads of your favourite Nikon gear including Z Series cameras and lenses, binoculars, accessories and more. The Nikon Capture the Savings Holiday Sale is the perfect opportunity to warm up your inspiration or rekindle your Nikon photographer's creativity with new Nikon equipment, all while enjoying some awesome discounts. 

We love a firmware update and Tamron has just announced a new firmware update for the Tamron 150-500mm f5-6.7 Di III VC VXD for Sony E-mount. This new firmware update includes improved AF performance during zooming, support continuous shooting at up to approximately 120 frames per second when paired with the Sony A9 III and its focus mode is set to AF-S, DMF, or MF, as well as improvements to AF assist function. 

The winter holidays are here! If you're looking for the best deals on OM-System Mirrorless Cameras and M.Zuiko Lenses, then look no further than the OM-System Holiday Sale! With up to $500 in savings on wondrous outdoor photography OM-System cameras and impeccable M.Zuiko lenses, there's no limit to your creativity and the stories you can tell through your photographs.

Give the photographer in your life an unforgettable gift this holiday with our immersive eleven-hour (split over four days) Portrait Lighting & Posing Hands-On Workshop! This exceptionally educational course features two evenings of detailed instruction, one afternoon dedicated to hands-on shooting at the stunning Central Public Library, and a final photo projection and critique. This four-session workshop led by the experienced Master Photographer Peter Gold, promises to be a memorable present this season.  

Sony has raised the bar once again with the launch of the highly anticipated, newest generation Alpha 7 V camera! Packed full of top-notch features, including a newly developed partially stacked Exmor RS™ CMOS image sensor that incorporates the latest AI processing, plus Real-time Recognition Auto-Focus, colour accuracy, and so much more. But, there's more! Sony also announced the new FE 28-70mm f/3.5-5.6 OSS II lens, a full-frame compatible, compact and lightweight standard zoom lens that supports the Alpha 7 V’s high-speed continuous shooting. From capturing stunning stills to dynamic video, the new A7V and 28-70mm are redefining creative possibilities for creators.