The Camera Store Blog

The Exposure 2027 North West Showcase is now open for submissions! The North West Showcase spotlights emerging photographic talent across Alberta, British Columbia, Saskatchewan, Manitoba, Yukon, and the Northwest Territories. Through this open call, Exposure seeks to nurture unique perspectives and create exhibition opportunities close to home. This could be you! Don't miss out on the opportunity to showcase your unique and creative photographic talents to the world!

Meet Kira, Insta360 GO Ultra's new AI Voice Assistant! As the ultimate hands-free POV, Kira is ready to take your experiences to a new level as your favourite travel companion. Simply update the firmware and then press and hold the camera's Shutter Button to activate the voice assistant at any time. Once the camera is powered on, you can launch it quickly with the Q Button on the Action Pod or by saying "Hey Kira." From face-to-face translation to photo and voice Q&A, Kira is always ready to help!

What happens when you get ten years' worth of innovation and craftsmanship from the world's best-selling 360 camera brand? The new Insta360 X6! This decade-defining, 3-in-1 flagship 8K 360 camera marks the biggest leap in the history of the Insta360 X series. Capturing everything around you - travel, adventure, or everyday life - the X6 can do it in any light, any environment, and can even edit it for you with Insta360's new AI PanoMind! The X6 is the one camera Insta360 always wanted to build, the one camera you'll really want and the only camera you'll need!

Conny Deigner (@corgigraphy_code) is a dog photographer from Lower Austria. “My journey into photography began about five years ago — thanks to my two dogs,” she explains. “What originally started as a small hobby quickly became something much more to me: photography took on an increasingly important role in my life and, over time, developed into a second professional pillar.”

Leica has excitedly announced new firmware updates for a bunch of cameras and lenses. With improvements, troubleshooting, corrections and new features for the Leica SL2 Family, Leica SL3-P, Leica Vario-Elmarit-SL 28-70 f/2.8ASPH and Vario-Elmarit-SL 70-200 f/2.8 ASPH lenses, the Leica Q3 Family, Leica D-Lux 8 and finally the Leica SOFORT 2. Let's take a closer look at all these firmware updates!

We are turning 30! Let's celebrate! To mark this incredible milestone, we are hosting our BIGGEST sale event of the year on Saturday, August 29, with exclusive anniversary specials, demos and deals from your favourite brands, hands-on photography experiences, food trucks, gift vouchers and more. Come join us to connect and celebrate with the outstanding community that has supported The Camera Store over the last 30 years!

Capture audio in multicolour glory! The new DJI Mic Mini 2S is here, bringing compact, wireless audio with pro-level, 32-bit float internal recording and up to 28 hours of storage. The AI-upgraded noise-cancelling precisely isolates vocals, while 4TX + 1RX cross-gen connectivity lets you expand your wireless system. Then comes the fun part! The DJI Mic Mini 2S has eight magnetic front covers in vibrant colours that let you personalize your transmitter, whether you want it to match or to add a pop of colour. Get ready to capture once-in-a-lifetime moments in a single, confident take.

The perfect super-telephoto zoom lens for hobbyists has debuted from Sony! Get excited for the new Sony FE 100-400mm F5.6-8 OSS, a shockingly compact and lightweight super-telephoto zoom lens for 35mm full-frame Alpha™ E-mount cameras. Designed for all kinds of hobbyists from birders to parents and beyond, the FE 100-400mm F5.6-8 OSS offers excellent image quality with clear rendering, professional lens technology including fast, precise AF (autofocus) and built-in optical image stabilization, all for an affordable price so you can go the distance! 

When creator Jeremy Cohen (@jermcohen) noticed many of his friends getting dogs recently, he knew what he had to do. “I’ve been photographing them,” he says, obviously! Good for us – who doesn’t love dog photos? Watch and read below as he explains which feature on his Alpha 1 helps him always nail focus, and his number one pro tip for taking better photos of your pup.

It's finally here! The DJI Osmo Pocket 4P, the Dual-Lens Cinematic Pocket Gimbal Camera of your dreams. Featuring a 1" wide-angle camera with up to 17 stops of dynamic range and D-Log 2 for stunning light and shadow, plus a 60mm lens with an f/1.8 aperture for natural portraits, it balances highlights and shadows, preserves delicate skin texture, and keeps layered backgrounds visible. With 3-axis stabilization, ActiveTrack 8.0, and up to 8× ultra HD slow motion, cinematic 4K footage is always within reach. 

Are you dreaming of epic, new Canon gear but you feel stuck with your old gear? Free yourself and soar with new gear thanks to our KEH Camera Used Gear Buying Event! Trade-in your old equipment to KEH Camera from August 20-22, 2026, and trade-up to brand new Canon gear, including Canon Printers, so you can experience the greatness of Canon. By selling your used camera gear to KEH, you'll receive a 20% Special Canon Bonus based on you sell. Don't miss out on this amazing opportunity to upgrade your equipment and experience all the benefits of Canon gear!