Elevate Photographic Mastery With The New Sigma 50mm f1.2 DG DN | Art

Elevate Photographic Mastery With The New Sigma 50mm f1.2 DG DN | Art

Ryley Schmidt
Pull out your full-frame mirrorless camera because there is a lens you have to try! Here to break the standards of conventional photography is the light and bright Sigma 50mm f1.2 DG DN. Perfecting lens construction and mechanical design, this lens is significantly compact and lightweight while still achieving beautifully large bokeh and high resolving power from the maximum aperture throughout the entire focus range. Let's take a closer look at the Sigma 50mm f1.2 DG DN and get Evelyn's first impressions on TCSTV!
Elevate Photographic Mastery With The New Sigma 50mm f1.2 DG DN | Art

Elevate Photographic Mastery With The New Sigma 50mm f1.2 DG DN | Art

Ryley Schmidt
Pull out your full-frame mirrorless camera because there is a lens you have to try! Here to break the standards of conventional photography is the light and bright Sigma 50mm f1.2 DG DN. Perfecting lens construction and mechanical design, this lens is significantly compact and lightweight while still achieving beautifully large bokeh and high resolving power from the maximum aperture throughout the entire focus range. Let's take a closer look at the Sigma 50mm f1.2 DG DN and get Evelyn's first impressions on TCSTV!
Leica Women Foto Project Award Winners 2024

Leica Women Foto Project Award Winners 2024

Ryley Schmidt
Leica, a leading name in the world of photography, has once again showcased its dedication to supporting and highlighting female photographers through the 5th Annual Leica Women Foto Project Award. This prestigious award not only recognizes the talent and creativity of women in the field of photography but also provides them with a platform to showcase their work to a global audience. We are excited to share the four winners, which includes a Calgary photographer!
New Fujifilm Instax Mini 99 Analog Instant Camera

New Fujifilm Instax Mini 99 Analog Instant Camera

Ryley Schmidt
Fujifilm is back at it, allowing you to create one-of-a-kind, attention-grabbing instant photos as unique as you with the new Fujifilm Instax Mini 99. With excellent light and colour control, this premium instant camera will give you the real analog experience! Now it's time to create!
Nikon Z9 Firmware Update 5.0

Nikon Z9 Firmware Update 5.0

Evelyn Drake
The Nikon Z 9 just got its fourth major firmware update (version 5.00), loaded with exciting features! Sports photographers will love the expanded functions in Auto Capture and High-Speed Frame Capture. 
Pro Wedding Photographer Peter Georges Explains Why He Switched To Sony Mirrorless

Pro Wedding Photographer Peter Georges Explains Why He Switched To Sony Mirrorless

Guest Author
When he bought a Sony α7II, wedding pro Peter Georges saw the potential for mirrorless to replace his DSLRs. When he bought the Sony α7R II, his DSLR officially became history. 
Hasselblad Heroines of 2023

Hasselblad Heroines of 2023

Ryley Schmidt
Hasselblad Heroines has been celebrating the accomplishments of female photographers who have made significant contributions to the world of photography since 2019. In honour of Women's History Month, Hasselblad has announced and is highlighting the Hasselblad Heroines of 2023! By putting a spotlight on these creatives, Hasselblad Heroines hopes to encourage the next generation of female photographers to go against the grain and bring their creative visions to life.
Flic Film Brings Us Street Candy 35mm Film

Flic Film Brings Us Street Candy 35mm Film

Ryley Schmidt
The Camera Store has two new fantastical films that you have to try! Thanks to our incredible friends at Flic Film, we now carry Street Candy MTN100 and Street Candy ATM400! These 35mm Films from Street Candy will take your black-and-white still photography to the next level with fine-grain texture and beautiful contrast. 
Masters of Motion: Get PAID to Learn Gymnastics Photography

Masters of Motion: Get PAID to Learn Gymnastics Photography

Guest Author

Masters of Motion is a groundbreaking gymnastics photography clinic designed to develop the next generation of elite gymnastics photographers.

The clinic is hosted by the Grizzly Classic, Canada’s biggest Men’s Artistic Gymnastics competition, and Luke O’Geil, a renowned FIG-sanctioned master photographer who specializes in gymnastics photography.

The clinic is designed to give professional and developing photographers the expertise, experience, and qualifications needed to succeed in a dynamic and competitive market.

Nikon Z8 - Try It Before You Buy It

Nikon Z8 - Try It Before You Buy It

Ryley Schmidt
Looking to try out the popular Nikon Z8? Look no further than our rental department, which offers a free 3-day Try Before You Buy trial for this ultimate hybrid camera. Our program includes one Mirrorless Camera, one Lens, and an adapter (if needed) Take advantage of this offer once per brand every six months. A pre-authorized credit card deposit and photo ID are required.
New Sony  FE 24-50mm F2.8 G

New Sony FE 24-50mm F2.8 G

Ryley Schmidt
Sony has excitedly announced the 72nd addition to the Sony full-frame E-mount lens lineup and it is extremely compact and lightweight with high-resolution performance. Say hello to the new Sony FE 24-50mm F2.8 G standard zoom lens! Having a versatile 24mm to 50mm focal range with a constant F2.8 maximum aperture, the lens produces stunning bokeh and enables creative flexibility across the entire zoom range. Coupling this with the FE 24-50mm F2.8 G's compact form factor, it's time to get ready to capture everything from portraits to everyday snapshots, landscapes, and video with ultimate portability and no sacrifice.
The Highly Anticipated Fujifilm X100VI

The Highly Anticipated Fujifilm X100VI

Ryley Schmidt
The rumours are true, and the wait is over! If you haven't heard, Fujifilm has announced the new Fujifilm X100VI! With the viral sensation that was the previous Fujifilm X100V, people excitedly awaited the latest version. Now, boasting the beloved features of the previous model, plus excellent refinements, TCSTV's Dave and Evelyn took to Calgary's streets to test out this highly anticipated camera! 
First Inaugural Homegrown Short Film Showcase

First Inaugural Homegrown Short Film Showcase

Ryley Schmidt
Attention aspiring, emerging and early-to-mid-career filmmakers and storytellers! Calgary is soon to become the hub for emerging filmmaking voices with the newly announced inaugural Homegrown Short Film Showcase. As a sponsor, The Camera Store is excited to welcome the diverse voices and creative visions of Calgary and Southern Alberta's thriving filmmaking community to submit their work to the Homegrown Short Film Showcase!
Doing a Shoot with $0.00

Doing a Shoot with $0.00

Guest Author
As a marketing professional, I always look at most creative shoots through the lens of, “where will this go, and what is it trying to accomplish?”. Sometimes though, we can get so zeroed in on these questions that we are not able to maximize our creative output and also lose some of our drive.