The Camera Store Blog

As an action sports photographer, I’ve spent my career chasing movement. In the beginning it was snowboarding—being in the mountains, exploring different terrain and working with the riders to turn that terrain into a feature that can be captured in a photo.

But the water has always been my first love. There’s a peace that comes with duck diving under a wave, slipping beneath the chaos into a quiet stillness. And so, surfing became a natural extension of my work. It’s similar to being in the mountains while being completely different at the same time.

Fujifilm has officially entered the world of professional filmmaking with the groundbreaking release of the new GFX ETERNA 55 Filmmaking Camera! Built from the ground up for cinematographers, this camera brings Fujifilm's renowned technology and colour science to a large-format sensor, offering a new tool for creating stunning cinematic visuals. Let’s take a look at all the details that will have filmmakers buzzing.

Sony is giving us more space to save our incredible photos and videos with two new CFexpress Type A Memory Cards joining their lineup! The Sony Tough CFexpress Type A Memory Card - 480GB and the Sony Tough CFexpress Type A Memory Card - 240GB! Compatible with select Cinema Line and mirrorless Alpha cameras, these new memory cards give us the power of CFexpress with a wider range of capacities.

A new era of cinematic possibilities is coming our way with the introduction of Nikon's first cinema camera made for filmmakers, the new Nikon ZR! Developed in collaboration with RED, this ultra-lightweight, full-frame camera is a game-changer for the Z Cinema series, with a beautiful blend of the best technologies and philosophies of both companies. Thoughtfully created for emerging cinematographers and high-end content producers, the ZR can record up to 6K/60p (59.94p) and incorporates the new R3D NE1 RAW video file format with RED colour science based on RED’s popular R3D RAW codec, with 15+ stops of dynamic range. It also features an impressively huge 4 in. DCI-P3 LCD, class-leading audio capabilities such as 32-bit float audio from built-in and external microphones, plus OZO3 directional audio, 7.5 stops of built-in image stabilization (IBIS), unlocking a whole new world of optical versatility!

Volodya Voronin (@actionphotographer) is a professional extreme and adventure sports photographer working internationally. “Since childhood, I have been involved in freerunning, and alongside my athletic pursuits, I have also been passionate about photography,” he explains. “I have dedicated more than 12 years of my life to both disciplines. Parkour has always complimented my vision in photography, as well as contributed to my physical preparation. In my field, I often have to shoot or set up lighting systems in hard-to-reach locations, so my parkour and climbing skills come in handy.”

Canon has excitedly announced three new products coming our way! First up is the newest addition to Canon’s cinema EOS system, the new EOS C50 cinema camera. This compact, full-frame cinema camera features a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. It also only weighs one and a half pounds (680g), making it Canon’s smallest and lightest cinema camera ever. Next up is the new RF85mm F1.4 L VCM lens, a purpose-built hybrid lens designed to meet the demanding needs of both still photographers and filmmakers. Lastly, there is the newly updated PowerShot ELPH 360 HS A, a stylish and compact camera designed for capturing everyday moments with ease. Oh, wait, just when it couldn't get better, Canon also has firmware updates for EOS C400, C80, C70, and R5C cameras!

Sigma is transforming portrait photography with the introduction of the world’s first AF 135mm F1.4. Say hello to the Sigma 135mm F1.4 DG | Art! This lens delivers unmatched expressive capabilities, with its wide aperture creating remarkable background blur and crystal-clear resolution. It brings out every detail with incredible clarity, adding a unique depth and dimension to your portraits. The 135mm focal length offers a natural perspective and an ideal shooting distance, and when paired with the bright F1.4 aperture, it ensures the subject takes centre stage in ways unmatched by standard 135mm F1.8 lenses. Drawing from years of expertise in developing top-tier F1.4 prime lenses, this innovation from Sigma redefines the possibilities in portrait photography.

Summer may be ending, but that comes with some serious perks, including Nikon's End of Summer Sale! Until September 11th, 2025, save up to $1,100 on select Nikon cameras, lenses, binoculars and accessories. With incredible savings on must-have Nikon gear, such as the ultimate hybrid Nikon Z8 mirrorless camera and the highly desirable 70-200mm telephoto zoom, why not celebrate the end of summer with something new from Nikon! 

Canon's Cashback Event is here to help you upgrade to your favourite Canon gear and save with up to $500 in combined savings! September 5th to October 30th, 2025 when you purchase a qualifying EOS R system camera body or kit with an eligible RF / RF-S lens to receive up to $300 cashback and up to $200 in instant rebates. There’s never been a better time to upgrade your gear!

Experience Waterton Lakes National Park's first-ever Dark Sky Discovery Days! From September 26 to 28, 2025, this three-day community festival celebrates the beauty, mystery, and wonder of the night sky amid Waterton's breathtaking backdrop of the Rocky Mountains. Offering a rare chance to look up, learn, and reconnect with the cosmos in one of the brightest dark sky reserves on Earth, this event beautifully blends science, storytelling, and stargazing — all inspired by the natural magic of the Aurora Borealis. 

Nikon has surprised us with the release of a new silver edition of the full-frame/FX-format Nikon Zf mirrorless camera! The Nikon Zf is already celebrated for its stunning combination of timeless, film-inspired design and superior full-frame performance. With this new silver edition comes three new Premium Exterior colour options, giving users even more choice to customize the colour of their Nikon Zf. Just when it couldn't get sweeter, the Zf will support a new Film Grain feature that adds grain to photos and videos, further expanding creative possibilities.

Aspiring young photographers, filmmakers and visual artists, Canon is here to help you with your next step in your creative journey! With the Canon Student Advantage Program, you can get up to $400 cashback on select Canon bodies, lenses, kits and printers plus extra benefits! It’s time to make your dreams a reality!