Canon has excitedly announced three new products coming our way! First up is the newest addition to Canon’s cinema EOS system, the new EOS C50 cinema camera. This compact, full-frame cinema camera features a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. It also only weighs one and a half pounds (680g), making it Canon’s smallest and lightest cinema camera ever. Next up is the new RF85mm F1.4 L VCM lens, a purpose-built hybrid lens designed to meet the demanding needs of both still photographers and filmmakers. Lastly, there is the newly updated PowerShot ELPH 360 HS A, a stylish and compact camera designed for capturing everyday moments with ease. Oh, wait, just when it couldn't get better, Canon also has firmware updates for EOS C400, C80, C70, and R5C cameras!
The new Canon EOS C50 features a powerful 7K full-frame CMOS sensor, supporting Dual Base ISO settings of 800 and 6400 in Canon Log 2 and offering 12-bit Cinema RAW Light recording at resolutions as high as 7K 60P. Powered by the DIGIC DV7 processor, this model debuts full-frame 3:2 open gate recording within the Cinema EOS lineup. With Cinema RAW Light, XF-AVC, XF-AVC S, and XF-HEVC S codecs, the EOS C50 provides streamlined file organization, preserves metadata, and captures in the standard MP4 format.
The camera caters to social media users by offering simultaneous crop recording when shooting in 4K DCI or UHD. This feature records a primary clip at your preferred aspect ratio and simultaneously captures a cropped section of the frame in 2K. Available aspect ratio options include 9:17, 9:16, and 1:1. For users needing connectivity options, the EOS C50 supports the XC protocol, allowing remote control over IP via Wi-Fi® or USB-C Ethernet adapters from third-party providers. Additionally, it integrates with the Multi Camera Control App and features direct support for frame.io, making camera-to-cloud workflows effortless.
Lightweight and portable, the EOS C50 caters to the growing demand for compact cinema cameras designed for diverse filming scenarios. Suitable for large productions, documentary shoots, social media videos, and sports, the EOS C50 comes with a detachable top handle. This attachment provides two XLR audio inputs, a start-stop button, and a zoom rocker, adding greater versatility for dynamic shooting needs.
For more information and to pre-order the new Canon EOS C50, click here!
Next, we have the new RF-Mount RF85mm F1.4 L VCM hybrid lens. As the newest entry in Canon’s VCM lens lineup, it caters to photographers and videographers looking for versatile, high-performing options. With an 85mm focal length, the RF85mm F1.4 L VCM is ideal for portraits. It delivers smooth background blurring, an impressive F1.4 maximum aperture, and precision in focus control.
For more information and to pre-order the new Canon RF-Mount RF85mm F1.4 L VCM, click here!
Next up is the PowerShot ELPH 360 HS A. First released in 2016, this camera continues to be a favourite among Canon's compact models. Perfect for those who prefer easy-to-carry, point-and-shoot cameras, it boasts a sleek design with 12x Optical Zoom and a 20.2 Megapixel CMOS sensor combined with TTL Autofocus. Capturing crisp and vibrant photos is a breeze, thanks to its Optical Image Stabilizer, which minimizes blur for clearer shots and steadier videos. The camera also has a bright 3.0-inch LCD screen for simple framing and composition. Users can shoot Full HD videos with a maximum recording time of about 40 minutes. In the updated version, the memory card slot transitions from SD to microSD to align with evolving trends in the compact camera market.
For more information and to pre-order the new PowerShot ELPH 360 HS A, click here!
Then the cherry on top of all these announcements is the new firmware update for the EOS C400, C80, C70, and R5C. These firmware updates, which will be available later this year, will enable full-frame 3:2 open gate recording (EOS C400), view assist in media mode, quality improvement of focus peaking, improved assign buttons, improved Joy-Stick operability (EOS C80 and EOS C400), and more.
Featured in this blog:
Canon EOS C50
Canon RF 85mm f1.4 L VCM
Canon PowerShot ELPH 360 HS A
