The Camera Store Blog

Ricoh continues the legacy of the GR-series with the new Ricoh GR IV, a perfect mix of superb image quality, lightning-fast performance, and a lightweight design. It features innovative updates, such as a newly engineered lens, high-tech image sensor, upgraded imaging engine, and improved stabilization. This allows for crisp, detailed images and a smooth, responsive shooting experience, making it an ideal companion for spontaneous photography.

We all love a firmware update, and this one is for our Nikon Z6 III users! Nikon has announced Firmware Version 2.00 for the Nikon Z6 III, the first major upgrade since its launch, and it includes several advancements, including the long-awaited [Birds] mode to subject detection, offering an enhanced shooting experience for both still and video. Plus, the Auto Capture function now enables automatic shooting under pre-configured conditions, supporting flexible shooting styles tailored to various situations. But it doesn't stop there, for the first time in a Nikon product, the Z6 III supports the Nikon Authenticity Service, a solution primarily designed for media organizations and creators who require a high level of trustworthiness in their work. The service is compatible with the Coalition for Content Provenance and Authenticity (C2PA) standard, clearly recording provenance information from shooting through to editing to ensure greater transparency and reliability of content. Let's take a closer look! 

Redefine creativity with the new Hasselblad X2D II 100C, designed for photographers who demand accuracy and style. Featuring true-to-life colour reproduction through the Hasselblad Natural Colour Solution with High Dynamic Range, newly developed AF-C mode, advanced subject recognition, and precise 10-stop stabilization, this camera delivers flawless imagery with effortless speed and reliability. Stay inspired with the support of Phocus Mobile 2, letting your artistic vision shine.

Looking for a versatile, reliable, and comfortable camera strap? Look no further than PGYTECH's two new camera straps! The PGYTECH Camera Strap Pro – built for pros, crafted for speed – and the PGYTECH Camera Strap Master – carry more, create faster. The Pro is engineered for durability and ease of use, featuring a quick-release mechanism with a built-in safety lock, so you can swiftly switch between shooting and carrying your gear without compromising stability. The Master's multi-gear support allows you to carry up to three cameras with telephoto, zoom, or prime lenses, providing hands-free convenience and faster workflow. Life's too short to worry about your camera strap, but with PGYTECH, you don't have to! 

Get ready to capture life as you live it with the exciting, new Insta360 GO Ultra! The latest evolution in the world of compact cameras, the Insta360 GO Ultra, is the perfect blend of heavyweight power, lightweight portability, and ease of use, making it essential for vloggers with active lifestyles, families sharing milestones, or travellers searching for new horizons. Created with the latest technology advancements, including Hands-Free POV recording in 4K, advanced FlowState Stabilization, superior image quality, and a magnetic mounting system, the Insta360 GO Ultra is ready to help you live in the moment and capture every moment!

If you're looking for outstanding optical performance and the brightest F-number you've ever experienced, all with stunning image quality that makes your subject stand out, it's time to get excited for the new Sigma 200mm F2 DG OS | Sports! This telephoto prime lens is the world's first 200mm F2 for full-frame mirrorless cameras. An impeccable choice for portrait photography, it boasts large bokeh and a beautiful compression effect, all while delivering outstanding optical performance. It's also brilliant for shooting indoor sports with low-light and fast-moving subjects with high-speed AF, and the 6.5-stop image stabilization. Get ready to unlock your creative expression with reliable power! 

Bring your love of shooting both stills and video together with one, effortless lens! The new Sigma 12mm F1.4 DC | Contemporary is an ultra-wide-angle prime lens that achieves the widest angle of view of 12mm among all F1.4 lenses for APS-C cameras available in the market today. Featuring the latest optical design, the lens delivers high resolution, capturing vast starry skies and landscapes with exquisite detail from its wide-open aperture. While maintaining uncompromising performance, the compact and lightweight design maximizes the mobility of APS-C cameras, enabling agile shooting. This large-aperture ultra-wide-angle lens seamlessly combines high performance and portability, bringing new perspectives to a wide range of scenes, whether stills and video, including outdoor landscapes, travel, and street photography. Bring creativity and colour, superb image quality and mobility, into everyday moments! 

Do you have the old gear blues? We know the best cure to get you excited for photography again and that's getting rid of your old gear and getting new Panasonic gear with our KEH Camera Used Gear Buying Event! Sell your used camera gear to KEH from August 21-23, 2025 and treat yourself to a 25% Special Panasonic Bonus, based on how much you sell! Life's too short, upgrade to Panasonic!

When I was a kid, I found a Sony Cybershot in my dad’s office and quietly I smuggled it out. And I swear it really was a Sony.  

Out of pure curiosity, I started snapping photos on my dad’s stolen camera and posted them to Facebook. That one decision changed my life forever. 

From wide-angle to ultra-telephoto, Tamron has announced the world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras! The new Tamron 18-300mm f3.5-6.3 Di III-A VC VXD for Canon RF and Nikon Z is the perfect lens for those wanting to zoom from one creative possibility to the next. With exceptional image quality plus amazing close-focusing, fast AF and VC image stabilization, this new lens makes photography more fun because it’s so versatile, it inspires your creativity. Need to see it to believe it? Check out Dave's TCSTV review!

I am looking for a camera that allows me to be free and agile—something that feels athletic. I prefer using low camera angles because being closer to the ground helps me connect better with my subject.

Last year, I missed the shot.

We were on Mount Chopicalqui, a 6,354-meter peak in Peru’s Cordillera Blanca. Near the top, there’s a striking snow cone feature, a perfect sweep of ice that defines the upper mountain. I was exhausted. The altitude was brutal. I didn’t have the energy to dig through my bag, switch lenses, and set up. That moment passed, and I’ve regretted it ever since.

This year, I came back with a different approach and a different camera.