Preparing for your Video Shoot with AJ

Preparing for your Video Shoot with AJ

Guest Author

Shooting video is a wonderfully intense journey. I love it. And I also hate it. 

Let me explain.

I’ve been shooting photos for about twenty years now, and video for fifteen. When I first discovered RAW photography, I was completely fascinated by the sheer elasticity of an image—the fact that you could manipulate light and colour so drastically that you could turn an orange tiger purple if you wanted to. So, when I learned that hybrid cameras could shoot video, I was thrilled to do the exact same thing.

And that is exactly where the horror began.

Preparing for your Video Shoot with AJ

Preparing for your Video Shoot with AJ

Guest Author

Shooting video is a wonderfully intense journey. I love it. And I also hate it. 

Let me explain.

I’ve been shooting photos for about twenty years now, and video for fifteen. When I first discovered RAW photography, I was completely fascinated by the sheer elasticity of an image—the fact that you could manipulate light and colour so drastically that you could turn an orange tiger purple if you wanted to. So, when I learned that hybrid cameras could shoot video, I was thrilled to do the exact same thing.

And that is exactly where the horror began.

The Print Shop Playbook: A Behind-the-Scenes Workshop

The Print Shop Playbook: A Behind-the-Scenes Workshop

Ryley Schmidt

Selling prints can be an overwhelming venture, from learning where to start to figuring out production, pricing, and how to actually make it a sustainable process. Luckily, Paul Zizka Photography's print shop is opening its doors for a behind-the-scenes workshop where Meghan J. Ward, Sales and Marketing Manager at Paul Zizka Photography, will share the real decisions, systems, and workflows that have been refined over 15 years to create a reliable print-based income.

Lightchasers Lite

Lightchasers Lite

Ryley Schmidt

Lightchasers has announced two new options for people to experience parts of the Lightchasers weekend without attending the whole conference. With Lightchasers Lite, you'll get tickets for An Evening with Adam Gibbs and admission to the Sunday Morning Brand Expo! It's a great opportunity to experience an evening of inspiration with Adam Gibbs, then interact with the world's biggest camera brands and Alberta's largest retailers at the Sunday morning Brand Expo, plus explore and photograph the stunning Pincher Creek area.

Artist Talk: All My Sisters Photography Book

Artist Talk: All My Sisters Photography Book

Ryley Schmidt

Discover the art of sisterhood with Exposure 2025 Emerging Photographer of the Year, Lana Collins. Join us on May 1, 2026, at The Camera Store as photographer Lana Collins explores sisterhood and her photography book All My Sisters during an intimate artist talk about how sisterhood exists both as a relationship and as a moment, appearing in shared rituals, in whispered encouragement, and in unspoken understandings. This project, a visual love letter to sisterhood in all its forms, seeks to reveal the emotional labour, tenderness, humour, and chosen connection that define how we show up for one another. Capturing fleeting, profound moments, each image is a testament to connection and a celebration of the authenticity we reveal when we feel truly seen.

The Grace to Chase

The Grace to Chase

Guest Author

Give Yourself the Grace to Chase 

Give yourself, at minimum, grace. And give others that grace, too. 

You're new to chasing the Northern Lights. You see these incredible photos online, and you go out and look for yourself. You look and see nothing. At least nothing to write home about. Maybe a grey cloud-looking thing.

Fujifilm XF Lens Sale

Fujifilm XF Lens Sale

Ryley Schmidt

Our Fujifilm XF Lens Sale is on at The Camera Store. Save up to $235 on your favourite FUJINON X-Series Lenses from now until June 7th, 2026, just in time for spring! Whether you’re looking to step into the world of Fujifilm X-Series or want to treat yourself to another lens for your kit, now is the perfect time to save on Fujifilm Lenses. 

Spring into Sony Sale

Spring into Sony Sale

Ryley Schmidt

The Spring into Sony Sale is on, and you can enjoy up to $900 in savings on select Sony cameras and lenses, plus you can maximize your purchase by taking advantage of Sony's Trade-In Trade-Up Program and Sony's Cash Back! Whether you're looking to finally upgrade to Sony's renowned mirrorless lineup or you're looking to add another something special to your kit, until April 30th, 2026, you can jump on the Spring into Sony Sale and get a whole lotta extra bang for your buck!

Nikon Long Glass Demo Day

Nikon Long Glass Demo Day

Ryley Schmidt

Is it a bird, is it a plane? Stop guessing and start shooting with our Nikon Long Glass Demo Day! Get your hands on a selection of Nikon's incredible super telephoto and zoom lenses on Friday, April 24, at The Camera Store! Whether you're a dedicated Nikon shooter or are just curious about what Nikon has to offer, this Long Glass Demo Day is your chance to ask our Nikon rep all your burning questions and discover how Nikon can help you capture even the most distant shots!

Manfrotto ONE Hybrid Takes Home the iF DESIGN AWARD 2026

Manfrotto ONE Hybrid Takes Home the iF DESIGN AWARD 2026

Ryley Schmidt

The Manfrotto ONE Hybrid tripod, a.k.a. the ultimate all-in-one tripod for professional content creators, has just won the coveted iF DESIGN AWARD! Since 1954, iF Design has been recognized for renowned design and social engagement, with the iF DESIGN AWARD being one of the world's most celebrated and valued design competitions, a true stamp of creative excellence! In a record-breaking year for international design, the Manfrotto ONE Hybrid was stand-out with it's innovative and versatile design for combining the needs of both photographers and videographers into one ultimate tripod.

Content Creation with the Sony FX3A

Content Creation with the Sony FX3A

Guest Author

3 years ago, I made a decision that changed my life. I decided to pursue content creation full time. In the beginning, I struggled with picking the niche that I wanted to focus on. But over time, I slowly came to realize that it wasn't about the niche, it was about the story.

Sony Trade-In Trade-Up Program

Sony Trade-In Trade-Up Program

Ryley Schmidt

Are you itching to upgrade your old gear to Sony’s legendary Full-Frame for an incredible summer of content creation? Then you need to take advantage of our Sony Trade In Trade Up Sale Event that’s on now until June 30th, 2026!

 

Sony Cash Back

Sony Cash Back

Ryley Schmidt

Get the Sony camera you've been eyeing up, plus a little more! Now until June 30th, 2026, enjoy $50 cash back when you purchase any qualifying Sony camera! From the beloved Sony Alpha 1 II, to the cinematic Sony FX30, Sony's renowned lenses, and everything in-between, it's time to take advantage of this incredible offer and bring your vision to life, all while enjoying a little extra in your pocket.

Sony Additional One-Year Warranty

Sony Additional One-Year Warranty

Ryley Schmidt

Life's too short to worry, so why not take advantage of Sony's Additional One-Year Warranty Promo and double your warranty? Sony is offering an exclusive Additional One-Year Warranty to customers who purchase specific Sony cameras, lenses, and accessories within 30 days of purchase until March, 31st, 2027.