The Camera Store Blog

Architecture photography holds plenty of room for artistic expression. The craft blends artistry and precision in a dance of light, shadow, symmetry and structure. It offers visual storytellers the opportunity to interpret human ingenuity in building form, capturing it from various perspectives and angles, each of which show a different side to the narrative. We're featuring a group of creators who are transforming static structures into dynamic photographic art. Whether you're a seasoned photographer or a beginner seeking new avenues for exploration, follow these photographers for a jumpstart on your architecture photography journey. Tag your shots with #SonyAlpha for your chance to be featured.

Hasselblad is creating more paths from capture to creation with Phocus Mobile 2 upgrade version 3.6.0! Phocus Mobile 2 takes image editing to a new, portable level, expanding the possibilities of the Hasselblad workflow from studio to outdoors. Seamlessly connecting Hasselblad X System and V System medium format digital cameras to iPhone and iPad devices via Wi-Fi, Phocus Mobile 2 cultivates a comprehensive suite of applications. With Phocus Mobile 2 V3.6.0, Hasselblad is expanding your creative possibilities! 

The Pentax 17 is a beautifully unique half-frame camera that captures two 17mm x 24mm images within a single 35 mm-format (36mm x 24mm) film frame, producing vertical-format pictures reminiscent of smartphone photos. Crafted with a retro-inspired design and a newly developed 25mm F3.5 lens, the Pentax 17 brings the joy of film photography to both enthusiasts and newcomers. If you are the proud owner of a Pentax 17, or are hoping to get your hands on one, Dan Savoie has four very helpful Pentax 17 Photography Tips you have to read!

'Tis the season to capture stunning moments! With the Pentax Holiday Sale, you'll find an exceptional selection of gear perfect for any photography lover. Whether you're looking for cameras that feed your creativity, versatile lenses, powerful flashes, or even a new pair of binoculars to enhance your outdoor adventures, the Pentax Holiday Sale offers amazing deals to make this holiday season truly memorable.

No matter your journey, you should venture with total confidence thanks to a high-quality, innovatively designed camera bag! Luckily with ThinkTank's Holiday Sale, not only can you get bags made with unparalleled reliability and functionality, you can also save up to $150. Designed by visual storytellers for visual storytellers, ThinkTank bags check all the boxes for the perfect camera bag (and perfect holiday gift!) so you can travel knowing your gear will always be safe and ready to shoot. 

The holidays are a time of magic, joy, and pure excitement! Experience all three with Panasonic's Holiday Sale! Enjoy Santa approved discounts on St. Nick's favourite Panasonic cameras, lenses and more! If you're looking to add some Panasonic gear to your Christmas List, or give an incredible gift to the Panasonic lover in your life, Panasonic's Holiday Sale is your chance to get more for less this holiday season. 

Every special holiday moment deserves to be captured with stunning detail, and you can do that all while saving thanks to Sigma's Holiday Sale! Enjoy unbeatable discounts on beautiful, top-selling Sigma lenses, tailored for both mirrorless and DSLR cameras. This is your perfect opportunity to surprise the photographer in your life, or yourself, to Sigma lenses crafted to deliver precision and exceptional quality every time. 

The winter holidays are just around the corner which means it's time for you to dive into Nikon's Capture the Savings Holiday Sale! From December 5th, 2025 to January 8th, 2026, you can save up to $1,100 on loads of your favourite Nikon gear including Z Series cameras and lenses, binoculars, accessories and more. The Nikon Capture the Savings Black Friday Sale is the perfect opportunity to warm up your inspiration or rekindle your Nikon photographer's creativity with new Nikon equipment, all while enjoying some awesome discounts. 

Photography lovers, creators, and storytellers, it's finally time for Canon's Holiday Savings Event! Enjoy up to $1,000 in savings on Canon's hottest products, plus you can also receive a free Canon Frame Lab Credit ($99 value) and/or a 1-year IGNITE Online membership ($49 value) on select products. From pro Canon cameras, to sharp lenses and true-to-life colour printers, the Canon Holiday Savings Event is your perfect opportunity to give the best holiday gifts this year, or treat yourself to some excellent deals. 

Aspiring young photographers, filmmakers and visual artists, Canon is here to help you with your next step in your creative journey! With the Canon Student Advantage Program, you can get up to $400 cashback on select Canon bodies, lenses, kits and printers plus extra benefits! It’s time to make your dreams a reality!

We love a firmware update and Tamron has just announced a new firmware update for the Tamron 150-500mm f5-6.7 Di III VC VXD for Sony E-mount. This new firmware update includes improved AF performance during zooming, support continuous shooting at up to approximately 120 frames per second when paired with the Sony A9 III and its focus mode is set to AF-S, DMF, or MF, as well as improvements to AF assist function. 

The winter holidays are full of amazing treats, including Tamron's Holiday Savings! Save up to $300 on a selection of Tamron's best lenses, wide-angle lenses that expand your perspective, to telephoto lenses that let you focus on the farthest details, to primes and all-in-ones that are a staple of any photographer's kit. Whether you're looking for a little lens refresh for your kit, or getting your holiday present shopping done, Tamron has a lens for everyone!