The Camera Store Blog

Get ready for an unforgettable evening of inspiration, adventure, and creativity! Capture the Wild: Exploring Adventure & Creativity in Photography at the Calgary Central Library, sponsored by Sony Canada and hosted by The Camera Store, is your opportunity to enjoy inspiring seminars, thrilling stories, and hands-on insights from some of the most talented creators in the world of outdoor, wildlife, adventure, and travel photography! Whether you are a seasoned pro, a budding photographer, or someone who loves the great outdoors, this event is designed to spark your creativity and connect you with others who share your passion. Curious about who will be presenting? Let's take a closer look at our incredible lineup of speakers! 

Exciting news is on the horizon!  Ricoh Imaging has announced the development of its latest top-tier digital compact camera to join the GR series. The RICOH GR IV, expected to debut later this year, promises to be the ultimate tool for snapshot enthusiasts. Leveraging decades of technological expertise, the GR series has consistently maintained key camera attributes such as high image quality, rapid response, and portability, while continuously evolving to meet photographers' needs. The GR IV will embody these enhancements, offering a device meticulously crafted for professionals and seasoned hobbyists alike.

When it comes to sports portrait photography, Brad Deel knows what he needs to capture the perfect shot. Recently, he got his hands on the new Sony 50-150mm f/2 G Master lens, and it didn’t take long for him to realize its potential. "That 50–150mm range is such a sweet spot — it’s just so versatile," he says. As a sports portrait photographer, this could replace my 50mm, 85mm, 135mm primes and everything in between.”

Our Calgary Creative Meetup at the BMO Centre with Sony Canada was a huge success, and we had so much fun seeing everyone's incredible images from our Creative Challenges! A HUGE thank you to everyone to joined us and participated in our contest. Calin Charles and our team had some really tough decisions to make, but we are excited to highlight our winners! 

Our Fujifilm Sale is on at The Camera Store. Save up to $470 on your favourite Fujifilm X-Series Cameras and Lenses, and up to $600 on select Fujinon GF Lenses from now until July 13th, 2025, just in time for your summer adventures! Whether you’re looking for a new lens to add to your repertoire or want to upgrade your go-to camera kit, now is the perfect time to save BIG on Fujifilm.

Say hello to the new FUJIFILM X half, a digital camera with unique functionality that will make your content stand out! Experience twice the fun with X half’s 2-in-1 mode where you can combine two visuals into one, or get creative with any of the 26 analog-inspired film and filter options.

Sony Artisan Kesha Lambert is a popular international wedding photographer with many years of experience. “I’ve shot over 700 weddings,” she says, “and here’s the truth...your gear matters.” For Lambert, the perfect wedding day duo of cameras is the Sony Alpha 7R V and the Sony Alpha 1. Watch and read below to learn why they are her go-to tools for wedding photography.

Experience the beauty of full-frame with Panasonic's Full-Frame Sale! Save huge on the Panasonic LUMIX S5IIx, a stealthy, industry game-changer for professional video creators, the LUMIX S9 with 18-40mm f4.5-6.3, the ultimate, compact full frame mirrorless camera for content creators looking to stand out in social media and the LUMIX S1RII with S 50mm f1.8, an absolute powerhouse kit for those looking for impressive stills and videos with exceptionally sharp detail. But don't wait, this sale won't last for long! 

Spring has sprung, and if you're a photography enthusiast or a professional looking to refresh your gear, now is the perfect time to take advantage of the Nikon’s Capture The Savings Sale. With incredible savings on a wide range of Nikon products, from Nikon mirrorless cameras and lenses to DSLR cameras, even binoculars, golf rangefinders and accessories, this is one sale you won’t want to let hop on by!

Panasonic has excitedly announced the expansion of its renowned LUMIX S Series with two new cameras! Bringing exceptional photographic and videographic capabilities with remarkable image quality, dynamic colour representation, and significant advancements in video technology, welcome the new LUMIX S1II and LUMIX S1IIE. Empowering creators, these hybrid cameras are designed to support the pursuit of self-expression through elevated performance and versatility. Then, just when you thought things couldn't get sweeter, Panasonic announced they are also expanding the LUMIX lens lineup, with the introduction of the LUMIX S 24-60mm F2.8, a new L-Mount, large-aperture standard zoom lens. 

Now is the perfect moment to appreciate the beauty of Canada with Canon's Rediscover Canada Sales Event! From one coast to the other, Canada offers an abundance of stunning places to explore and capture. This season, why not focus on local travel, uncover hidden treasures, and narrate your unique Canadian story through the lens of a Canon camera? Until May 29th, 2025, save up to $700 on Canon cameras, lenses, printers and more, plus take advantage of free on-demand photography classes on select cameras. Whether you're just starting out or a seasoned photographer looking for an upgrade, there's a Canon product ready to capture and relive your adventures in remarkable detail.