A New Photography Experience with the FUJIFILM X half

Experience the joy of film camera creativity, beautifully combined with the ease of modern technology, with Fujifilm's newest digital marvel. Say hello to the new FUJIFILM X half, a digital camera with unique functionality that will make your content stand out! Experience twice the fun with X half’s 2-in-1 mode where you can combine two visuals into one, or get creative with any of the 26 analog-inspired film and filter options. Compact and lightweight enough to keep in your pocket, so you can capture every creative moment, easy enough to use that you can pass it along to your friends, the FUJIFILM X half inspires connection and sharing like no other!

The new FUJIFILM X half is a small digital camera you'll want to have with you all the time! It's compact and lightweight at only 240g (8.4 oz) with a one-inch sensor and fixed, wide-angle lens, so you can create great quality images, all while easily fitting it in a pocket or bag. The X half is exceptionally easy to use, so since you'll always want to have it with you, why not pass it around to friends and family to preserve memories while you’re together. It's also exceptionally easy to share your images too! Connect the camera to an instaxTM printer to instantly print your memories as you make them, or quickly share your images and videos with the dedicated X half app.

FUJIFILM X Series cameras have always offered the perfect blend of film camera aesthetics and modern technology, but X half takes it a step further. The camera features a Frame Advance Lever on the top plate, just like an analog camera would to wind on film, and a vertical sub-menu that shows the active Film Simulation, mimicking the film window on analog cameras. Complimenting its film-like features is an optical viewfinder, which perfectly fits the upright 3:4 format rear LCD.

It may be called the FUJIFILM X half, but it is seriously double the fun! Its unique 2-in-1 mode allows you to combine two still images, two videos, or one of each to make one-of-a-kind creations. It's super easy to do too, simply make the first visual, pull the Frame Advance Lever, make the second, and then X half combines the two into one shareable file. 
The creative opportunities don't stop there! The X half features 13 Film Simulation modes and 26 filters, all inspired by analog film looks and Fujifilm's 90-year heritage. Pick from classic film stocks including the vibrant, colour-rich Velvia, much-loved CLASSIC CHROME, or black & white ACROS, or use the camera’s filter settings to give your work a creative, film-like edge with options including LIGHT LEAK, EXPIRED FILM, and DOUBLE EX. 
The love of film continues with the X half’s Film Camera mode, which allows you to relive the experience of making images with a roll of film. Choose your desired Film Simulation, then the number of images you’d like to make (36, 54, or 72), and start shooting! You won’t be able to see your images until the ‘roll of film' is complete, giving you a film experience just like an analog camera. Once complete, just head to the dedicated X half app to develop the images or put the card in your computer to start sharing. 

The FUJIFILM X half is the perfect combination of film and digital, reimagining what the joy of shooting can look like! For more and to purchase the FUJIFILM X half, click here!

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