The Camera Store Blog

Sony is expanding its dedication to genuine video content by rolling out its Camera Authenticity Solution technology to a wider range of cameras. This bold move sets the stage for the first-ever industry solution for verifying camera authenticity in video (C2PA standard-compliant), launching on October 30, 2025. 

If you are the proud owner of an Alpha 1 II and Alpha 9 III, you'll be excited to hear that Sony has released free software updates! These updates support "Real-time Recognition AF+ (Plus)" with improved person recognition performance and recording of authenticity information for videos. Some of these exciting features from this software update are planned for deployment to other models in the future, but let's take a closer look! 

For photographers who demand both efficiency and convenience, the PGYTECH CFexpress Card Reader Case is a game-changer. Combining the functionality of a card reader and storage case, this innovative product has a side specifically designed for CFexpress cards, offering seamless compatibility with Type A or Type B formats, as well as a side for other cards. Its compact and versatile design makes it an essential companion for professionals who need reliable storage and high-speed data transfer on the go.

Capturing moments demands not only a keen eye but also the right accessories to ensure your equipment stays secure and comfortable. The PGYTECH Camera Wrist Strap Slim and and the PGYTECH Camera Strap Slim Vintage Style offers photographers the perfect balance of functionality and aesthetic appeal. With two different styles and various colours to choose from, you can find the right aesthetic and function to fit your vibe. Experience the innovative design, durability, and versatility of PGYTECH Camera Straps that meets the need of any photographer.

Tired of the same old shots? Looking for some new lens inspiration? This is your sign that it's time for an upgrade to Tamron! Make the move to old to new with our KEH Camera Used Gear Buying Event!  From November 19-22, 2025, you can sell your used gear and enjoy special Tamron Bonuses, based on which lens you're eyeing up! Elevate your photography with Tamron and rediscover your love for the lens! 

Are you tired of not living up to your full creative potential because your old gear just can't keep up anymore? Are you ready for a change? Stop waiting and get powerful, new gear from Sony! From November 19-22, 2025, trade up to Sony with our  KEH Camera Used Gear Buying Event, where you can sell your old camera gear, any brand, to KEH and get a Special 25% Sony Bonus towards new Sony Alpha gear! See where your creativity will finally go with Sony!

Have your lenses lost their sparkle? They just don't give you the same joy anymore? Get your sparkle back by selling your old gear and upgrading to Sigma with our KEH Camera Used Gear Buying Event! From November 19-22, 2025, you can sell your used gear and enjoy special Sigma Bonuses, based on which lens you're eyeing up! We all know a good lens can change your whole perspective, but Sigma lenses can spark new joy in your craft! 

Do you have the old gear blues? We know the best cure to get you excited for photography again and that's getting rid of your old gear and getting new Panasonic gear with our KEH Camera Used Gear Buying Event! Sell your used camera gear to KEH from November 19-22, 2025, and treat yourself to a 25% Special Panasonic Bonus, based on how much you sell! Life's too short, upgrade to Panasonic!

Have you been wishing to upgrade your old gear to some incredible, game-changing gear from Nikon? Well, you finally can with our KEH Camera Used Gear Buying Event! From November 19-22, 2025, sell your used camera gear to KEH and you'll receive a 25% Special Nikon Bonus, based on you sell. Turn your old, used up gear into fresh, new gear by selling and upgrading to Nikon!

You know you've been eyeing up Fujifilm gear, so why not trade in your old gear and trade up to Fujifilm during our KEH Camera Used Gear Buying Event! From November 19-22, 2025, you can finally get rid of all that old gear you don’t want and trade up to Fujifilm’! All you have to do is sell your used camera gear to KEH and then enjoy an all-in 25% Special Fujifilm Bonus (some restrictions apply) based on how much you sell. Talk about a win-win and the best opportunity to get some new Fujifilm gear!

Are you dreaming of epic, new Canon gear but you feel stuck with your old gear? Free yourself and soar with new gear thanks to our KEH Camera Used Gear Buying Event! Trade-in your old equipment to KEH Camera from November 19-22, 2025, and trade-up to brand new Canon gear, including Canon Printers, so you can experience the greatness of Canon. By selling your used camera gear to KEH, you'll receive a 20% Special Canon Bonus based on you sell. Don't miss out on this amazing opportunity to upgrade your equipment and experience all the benefits of Canon gear! 

Ultra wide-angle lenses hold a special place in my heart. When I got my first DSLR seventeen years ago, my next lens purchase after the kit lens was an ultra-wide zoom. There’s something unique about capturing a scene much wider than the human eye can take in on its own, and as someone who loves getting immersed in wild landscapes, an ultra-wide lens has been a staple in my kit for my entire career.