The Camera Store Blog
Nikon's Newest Fast & Affordable Nikkor Z Lens
A classically captivating focal length meets breathtaking creativity with Nikon's newest lens, the Nikkor Z 50mm f1.4! This wide, bright and large aperture, lightweight prime lens is beautifully compact and exceptionally versatile, making it the perfect lens for portraits, landscapes, street snaps, travel, still life and more! Available in late September for $679.95, photographers and videographers will be jumping to pre-order this stunning, new lens.
NEW SIGMA Art 28-105mm F/2.8 DG DN for Mirrorless Cameras
The new SIGMA 28-105mm F2.8 DG DN | Art stands out as more than just an ordinary zoom lens. Boasting a versatile focal range from wide-angle to medium telephoto and maintaining a bright F2.8 aperture across the entire range, this full-frame mirrorless lens excels with remarkable optical performance and exceptional build quality. It’s equipped with professional-grade features that make it one of the most adaptable lenses available for mirrorless systems.
Highly Anticipated Sony FE 85mm F1.4 G Master II
We've been asking, and Sony is delivering! Sony has announced the highly anticipated FE 85mm F1.4 GM II! The second generation of the beloved FE 85mm F1.4 GM, this new lens builds off its predecessor with high resolution, smooth bokeh, and fast AF in a superbly lightweight and compact body. As a large-aperture, telephoto prime, this lens is perfect for portraiture, weddings, travel, and cinematic video, but of course, our TCSTV Team has to test it out! Check out all the amazing features and what Dave thinks of the FE 85mm F1.4 GM II's improved optics and autofocus.
New PGYTECH Air Camera Straps
Everyone deserves to find the perfect strap to fit their unique personality, and PGYTECH is doing that with their new Air Camera Straps! These beautiful, versatile and easy-to-sure straps come in a fun variety of colours and different sizes, so you can pick the one that best suits you. With the PGYTECH Camera Shoulder Strap Air, the PGYTECH Camera Shoulder Strap Air - Retro Style, and the PGYTECH Camera Wrist Strap Air, no matter your shooting style, there is a PGYTECH strap for everyone!
Exposure 2025 Call for Submissions
Featured image by Brayden Kowalczuk. Exhibited as part of “Exposure Fence: People & Place” Festival, 2024.
The Exposure 2025 Emerging Photograp...
How the Sony ZV-E1 Can Help You Become a Better Creator
If any of you have paid attention to Sony’s new generation of camera releases, you’ll know that they aren’t opposed to reusing and recycling already successful technology and shaping it to fit the needs of their customers. That’s no different than the new Sony ZV-E1. Here are some reasons why it's the same, but different.
Discover the Magic of the Canon RF 35mm f1.4L VCM
One of our new favourite Canon lenses is now in stock! The Canon RF 35mm f1.4L VCM is a next-level hybrid lens that we can't stop raving about. Designed to deliver exceptional optical performance, innovative VCM technology for enhanced stability, superior build quality and user-friendly features, it brings wide-angle coverage to a wide range of photo and video shooters.
Create(ivity): An InSight Creative Photography Workshop
Greg Gerla (G1) and Greg Fulmes (G2) are back to host another Create(ivity): An InSight Creative Photography Workshop because the first one was such a hit! Participants loved how "engaging and insightful" the workshop was and how "nice [of a] balance [it was] between the two instructors". If you're looking to spark your creativity and explore ways to use the ‘rules’ as well as interesting ways to break them, check out these testimonials and join this incredible workshop!
TCSTV - What's In Our Kit
The Camera Store TV, better known as TCSTV, is one of our favourite ways to share our love of camera gear and connect with our incredible photo community, and we love how much you all love our videos. Over the years, we have made hundreds of videos, and one of our top questions has always been, what gear do we use to make our videos? Well, we are finally giving you an answer! In our latest TCSTV video, Dave and Drew dive into the top 5 items we use to create our beloved TCSTV content!
Sony FE 300mm f2.8 GM OSS Joins Rentals
We have an exciting new lens joining our rental department and Try-Before-You-Buy Program! The beautiful Sony FE 300mm f2.8 GM OSS! This lens is one of Sony's lightest large-aperture telephoto prime lenses with exceptional optical performance and rendering. Versatile and astonishingly fast with precise AF, this long lens has been thoughtfully designed to minimize stress and fatigue so you can maximize your shooting potential. You can test it out for FREE for three days before purchasing with our Try-Before-You-Buy Program!
Discover Shimbol: Top Wireless Systems at The Camera Store
If you're in the market for affordable, top-of-the-line wireless video monitor systems, then look no further than Shimbol, now available at The Camera Store! Shimbol offers a range of high-quality wireless transmission systems and monitors that are sure to elevate your shooting experience. Explore our collection of Shimbol products, now available at The Camera Store.
Wild Wonders & Northern Lights: Lac La Martre Photography Workshop
Attention all nature enthusiasts and photography aficionados! Embark on a remarkable adventure with Jonathan Gillingham for “Wild Wonders & Northern Lights”, a once-in-a-lifetime photography workshop, nestled in the serene beauty of Lac La Martre, Northwest Territories. Here, you will immortalize stunning landscapes, a variety of wildlife, and the captivating Northern Lights. This workshop is a unique opportunity to savour the North’s splendour from a secluded lodge offering exquisite cuisine, expert guides, and exceptionally cozy accommodations.


