New Sony FX2 - Expanding Cinema Versatility for Creatives

New Sony FX2 - Expanding Cinema Versatility for Creatives

Ryley Schmidt

Cinematographers, prepare yourselves for some thrilling news because Sony has just unveiled the latest addition to its esteemed Cinema Line family, the FX2! This new camera serves as a smooth entry point into the expansive Cinema Line range, offering independent creators or small crews a highly adaptable tool to capture high-resolution content with enhanced cinema-focused features, such as an articulating eyepiece and improvements designed to empower creative professionals. Storytellers, cinematic visionaries, and solo crews get ready to experience the premium quality of Sony's high-end cinema with the FX2.

New Sony FX2 - Expanding Cinema Versatility for Creatives

New Sony FX2 - Expanding Cinema Versatility for Creatives

Ryley Schmidt

Cinematographers, prepare yourselves for some thrilling news because Sony has just unveiled the latest addition to its esteemed Cinema Line family, the FX2! This new camera serves as a smooth entry point into the expansive Cinema Line range, offering independent creators or small crews a highly adaptable tool to capture high-resolution content with enhanced cinema-focused features, such as an articulating eyepiece and improvements designed to empower creative professionals. Storytellers, cinematic visionaries, and solo crews get ready to experience the premium quality of Sony's high-end cinema with the FX2.

Meet Our Speakers for Capture the Wild: Exploring Adventure & Creativity in Photography

Meet Our Speakers for Capture the Wild: Exploring Adventure & Creativity in Photography

Ryley Schmidt

Get ready for an unforgettable evening of inspiration, adventure, and creativity! Capture the Wild: Exploring Adventure & Creativity in Photography on Saturday June 7th at the Calgary Central Library, sponsored by Sony Canada and hosted by The Camera Store, is your opportunity to enjoy inspiring seminars, thrilling stories, and hands-on insights from some of the most talented creators in the world of outdoor, wildlife, adventure, and travel photography! Whether you are a seasoned pro, a budding photographer, or someone who loves the great outdoors, this event is designed to spark your creativity and connect you with others who share your passion. Curious about who will be presenting? Let's take a closer look at our incredible lineup of speakers! 

Under Development - RICOH GR IV

Under Development - RICOH GR IV

Ryley Schmidt

Exciting news is on the horizon!  Ricoh Imaging has announced the development of its latest top-tier digital compact camera to join the GR series. The RICOH GR IV, expected to debut later this year, promises to be the ultimate tool for snapshot enthusiasts. Leveraging decades of technological expertise, the GR series has consistently maintained key camera attributes such as high image quality, rapid response, and portability, while continuously evolving to meet photographers' needs. The GR IV will embody these enhancements, offering a device meticulously crafted for professionals and seasoned hobbyists alike.

Elevate Your Portraits: Brad Deel Reviews The Sony 50-150mm f/2 G Master Lens

Elevate Your Portraits: Brad Deel Reviews The Sony 50-150mm f/2 G Master Lens

Guest Author

When it comes to sports portrait photography, Brad Deel knows what he needs to capture the perfect shot. Recently, he got his hands on the new Sony 50-150mm f/2 G Master lens, and it didn’t take long for him to realize its potential. "That 50–150mm range is such a sweet spot — it’s just so versatile," he says. As a sports portrait photographer, this could replace my 50mm, 85mm, 135mm primes and everything in between.”

Calgary Creative Meetup at the BMO Centre Contest Winners

Calgary Creative Meetup at the BMO Centre Contest Winners

Ryley Schmidt

Our Calgary Creative Meetup at the BMO Centre with Sony Canada was a huge success, and we had so much fun seeing everyone's incredible images from our Creative Challenges! A HUGE thank you to everyone to joined us and participated in our contest. Calin Charles and our team had some really tough decisions to make, but we are excited to highlight our winners! 

A New Photography Experience with the FUJIFILM X half

A New Photography Experience with the FUJIFILM X half

Ryley Schmidt

Say hello to the new FUJIFILM X half, a digital camera with unique functionality that will make your content stand out! Experience twice the fun with X half’s 2-in-1 mode where you can combine two visuals into one, or get creative with any of the 26 analog-inspired film and filter options.

Why Kesha Lambert Chooses The Sony Alpha 7R V & Alpha 1 For Wedding Photography

Why Kesha Lambert Chooses The Sony Alpha 7R V & Alpha 1 For Wedding Photography

Guest Author

Sony Artisan Kesha Lambert is a popular international wedding photographer with many years of experience. “I’ve shot over 700 weddings,” she says, “and here’s the truth...your gear matters.” For Lambert, the perfect wedding day duo of cameras is the Sony Alpha 7R V and the Sony Alpha 1. Watch and read below to learn why they are her go-to tools for wedding photography.

Panasonic Full-Frame Sale

Panasonic Full-Frame Sale

Ryley Schmidt

Experience the beauty of full-frame with Panasonic's Full-Frame Sale! Save huge on the Panasonic LUMIX S5IIx, a stealthy, industry game-changer for professional video creators, the LUMIX S9 with 18-40mm f4.5-6.3, the ultimate, compact full frame mirrorless camera for content creators looking to stand out in social media and the LUMIX S1RII with S 50mm f1.8, an absolute powerhouse kit for those looking for impressive stills and videos with exceptionally sharp detail. But don't wait, this sale won't last for long! 

Panasonic Lumix Announces Two New S Series Cameras & A Lens

Panasonic Lumix Announces Two New S Series Cameras & A Lens

Ryley Schmidt

Panasonic has excitedly announced the expansion of its renowned LUMIX S Series with two new cameras! Bringing exceptional photographic and videographic capabilities with remarkable image quality, dynamic colour representation, and significant advancements in video technology, welcome the new LUMIX S1II and LUMIX S1IIE. Empowering creators, these hybrid cameras are designed to support the pursuit of self-expression through elevated performance and versatility. Then, just when you thought things couldn't get sweeter, Panasonic announced they are also expanding the LUMIX lens lineup, with the introduction of the LUMIX S 24-60mm F2.8, a new L-Mount, large-aperture standard zoom lens. 

Visual Impressions II - with Peter Gold

Visual Impressions II - with Peter Gold

Evelyn Drake
  Any photographer can take a picture of what they see, but capturing the feelings in the moment requires a special kind of vision. Peter Gold has ...
Sony A7RV & Sony 28-70 F2.0 For Wedding & Portrait Photography

Sony A7RV & Sony 28-70 F2.0 For Wedding & Portrait Photography

Guest Author

Photography is about so much more than capturing images. It’s about storytelling, emotion, and connection. But above all, it’s about the experience. At the core of our business is a laser focus on ensuring every client not only loves their photos but enjoys the entire journey with us—from the first conversation to the final product.

Feed Your Creativity With The New Arrival Nikon Z5 II

Feed Your Creativity With The New Arrival Nikon Z5 II

Ryley Schmidt

A fresh generation of intermediate-level cameras has finally arrived, combining the latest advanced features in a compact, lightweight design that is perfect for igniting any creative impulse. Introducing the all-new Nikon Z5 II! The Z5 II represents a significant leap in your photographic journey, offering a straightforward pathway to enhance your skills with full-frame image quality. It boasts a powerful EXPEED 7 image processing engine, lightning-fast and highly intelligent autofocus (AF) driven by deep learning (AI) technology, superb low-light performance, easy-to-use film-inspired colour presets, and one of the most luminous viewfinders available today. The Nikon Z5 II empowers your creative ambitions with unmatched control.

PetaPixel: Leica Raises Prices in Canada Because of US Tariffs

PetaPixel: Leica Raises Prices in Canada Because of US Tariffs

Guest Author

"Leica will increase the price of its products in the United States as a result of the blanket tariffs announced by President Donald Trump earlier this year. While this is an expected result stateside, it is having an adverse effect on cameras sold in Canada, too.

On April 16, The Camera Store in Calgary, Alberta received a notice from Leica USA that advised them that dealer pricing would increase on May 1 due to US tariffs." - Excerpt from Jaron Schneider - PetaPixel