The Camera Store Blog

Sony is lighting the way toward a future of cinematic creation with the new Sony FX5! As the latest addition to Sony's Cinema Line series, this full-frame camera features a newly developed fully stacked CMOS image sensor, 15+ stops of dynamic range, three base ISO settings, and a Dual Gain shooting mode. Plus, for the very first time in the Sony Cinema Line FX series, the FX5 supports Open Gate shooting and in-camera recording in X-OCN, Sony's proprietary RAW format! With 5K at up to 60 fps, 4K at up to 120 fps, and FHD at up to 240 fps, a detachable OLED viewfinder and an XLR handle unit, and a compact and portable body, the new Sony FX5 is a production-ready camera, ready to give cinematographers and video creators even more creative freedom!

Juan Castillo is the owner of Mas Studios in Calgary, a space where commercial photography and videography take centre stage. At Mas, they pride themselves on delivering exceptional quality and precision. That's why Juan relies on his Sony A7 III, paired with the 85 G Master lens or his Sony FX3 with a range of lenses, to capture stunning portraits, photos and video. Working with Sony gear, Juan can seamlessly transition between capturing stunning photographs and producing dynamic videos, all while maintaining the same cohesive quality across every project.

Sony is back at it, teasing something exciting that's coming our way!

Mark your calendars for Wednesday, July 22nd, 2026 at 8:00 AM MDT for the announcement of Sony's latest Cinema line camera!

Get ready to capture the groove at Off Set Studios in Calgary, Alberta, with our upcoming event, That 70's Shootout – Portrait Experience, sponsored by Sony Canada! This isn’t just your regular photo shoot. This private portrait adventure is like stepping through a time machine straight into the 1970s! We've teamed up with Curiosity Refresh Workshops to create the ultimate shooting experience that is all about experimenting, having fun, and exciting photographers of all skill levels. With exclusive access to multiple styled set rooms, Sony's legendary gear to demo and models rocking authentic 70s fashion, this shootout is your ticket to capturing the essence of an unforgettable era. 

Tamron has some ultra-exciting news! They've announced the ultra-wide-angle Tamron 12-20mm f2.8 Di III VXD zoom lens for Sony E-mount and Nikon Z mount! It has a bright, fast F2.8 aperture across the entire zoom range for stunning astrophotography and interior shooting. However, the defining feature is its ultra-wide focal range, from 12mm to 20mm, which offers dynamic expression with an overwhelming perspective that only 12mm can capture. Of course, you have to check out Dave's TCSTV first impressions to see how this lens performs in the real world.

The wait is finally over! Sony has unveiled the new RX10 V! As the fifth iteration of the RX10 all-in-one camera series, it continues to offer the same resolution and integrated lens design, but with a stunning wide-angle to super-telephoto, large-aperture ZEISS® Vario-Sonnar T* 24-600mm F2.4-4.0 lens, and an enhanced AI-powered Real-time Recognition Auto Focus for more accurate subject tracking. Capture up to 30 frames per second without any blackout, with full Auto Focus/Auto Exposure support for shooting fast-moving and unpredictable subjects. A powerful 20.1 megapixel 1.0-type stacked Exmor RS™ CMOS sensor combined with the BIONZ XR™ processing engine powers both stunning stills and up to 4K 120p video, making the RX10 V an ideal companion for travel, wildlife, and sports photographers.

I've been shooting with various camera setups for nearly 10 years now, but one thing I've had in my bag since I started shooting video professionally is SmallRig accessories. From the first accessory I bought, a simple monitor mount which I still use today, to the full rig setup I use now, the simplicity and versatility of SmallRig's gear have always made having their accessories on hand a no-brainer! 

Step inside the working studios of Artpoint Gallery & Studio Society during their Open House on Saturday, July 11, from 1-5 PM. Artpoint is a non-profit studio collective that supports and promotes visual arts and art education in the Calgary community. The Artpoint Studio Open House is a wonderful opportunity to connect with Calgary’s artist community, discover fresh work, and enjoy the vibrant energy that fills Artpoint in the summer months. 

Meet the new TTArtisan AF 50mm F1.8 Neo, a lens that blends practicality and creativity in a compact form. Designed with a full-frame 50mm standard focal length and a natural 45-degree angle of view, it delivers a perspective that feels intuitive and true to life. With a simplified, lightweight design, it’s incredibly portable, making it ideal for creatives who want to keep things light while capturing moments with stunning clarity and a beautifully shallow depth of field.

As the sun rises higher and the days grow longer, the vibrant energy of summer beckons photographers to capture and share the vibes. By seizing the golden light, dynamic scenes and joyful moments that define the season, these creators are bringing the warmth and vitality of summer to life through imagery and video. From bustling festivals and lively street scenes to sun-drenched beaches and serene sunsets, follow these photographers to dive into their sun-soaked portfolios as we get ready for another summer in the Alpha Universe. Tag your own Sony posts with #SonyAlpha for your chance to be featured.

This July, dive into the world of photography like never before with two immersive workshops tailored to help you transform your images into compelling stories. Photo Projects: Finding & Starting a Photo Project Workshop and Photo Projects: Sequencing Workshop, led by celebrated lens-based artist and academic Brady Fullerton, are designed for photographers of all skill levels who are ready to go beyond capturing single images and explore the art of creating impactful photo projects. Through interactive sessions, you’ll uncover how to infuse your work with meaning, develop cohesive narratives, and present your photographs in ways that engage and inspire. Whether you’re looking to share your work in a gallery, publish a book, or simply refine your creative process, choose the workshop that fits your needs the most, or pick both for a holistic experience and get ready to bring your artistic vision to life.