The Camera Store Blog

When I finally made the jump to Sony, the decision came down to one thing: I wanted the best tool for the job. As a wildlife photographer, I spend most of my time in unpredictable conditions—fog rolling in, branches in the way, low contrast light, and subjects that don’t exactly sit still and pose. The Sony Alpha A1 Mark II has handled all of it without hesitation. The autofocus is simply on another level. Eye focus locks instantly and holds steady, even when I’m shooting through brush, fog, or cluttered backgrounds. And when the day starts or ends in that dim, moody light we wildlife photographers prefer, the files stay clean and detailed, giving me plenty of room to work with in post.

If you are the proud owner of an Alpha 1 II and Alpha 9 III, you'll be excited to hear that Sony has released free software updates! These updates support "Real-time Recognition AF+ (Plus)" with improved person recognition performance and recording of authenticity information for videos. Some of these exciting features from this software update are planned for deployment to other models in the future, but let's take a closer look! 

Our Calgary Creative Meetup at the BMO Centre with Sony Canada was a huge success, and we had so much fun seeing everyone's incredible images from our Creative Challenges! A HUGE thank you to everyone to joined us and participated in our contest. Calin Charles and our team had some really tough decisions to make, but we are excited to highlight our winners! 

We are excited to announce that Sony has released firmware updates for three of our favourite Sony cameras! Firmware Version 3.00 for the Alpha 1 II, Firmware Version 3.00 for the Alpha 1, and Firmware Version 3.00 for the Alpha 9 III bring varying updates to shooting, movie, and operability functions, plus added compatibility for Sony’s evolving Camera Authenticity Solution.