Sony Announces Three New Products

Sony has excitedly announced the release of three new products, an APS-C mirrorless camera, a compact and lightweight telephoto zoom lens, alongside a shotgun microphone! Combining cutting-edge still image and video capabilities with the compact and lightweight design of the α6000 series is the brand new α6700! Next is the new FE 70-200MM F4 Macro G OSS II, a compact, lightweight, telephoto zoom lens, ideal for a wide range of situations. Finally, Sony announced the new, versatile ECM-M1 shotgun microphone for videographers and vloggers, capable of high-quality sound with eight sound pickup modes, including stereo. 

Sony α6700 - The Next-Generation of APS-C Mirrorless Interchangeable Lens Cameras

The α6700 boasts the latest APS-C size, back-illuminated Exmor R CMOS image sensor with approximately 26 effective megapixels, paired with Sony's advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Inheriting the AI processing unit from the α7R V, the α6700 can accurately identify numerous subjects such as humans, animals, birds, insects, cars/trains, and airplanes. Compatible with a broad array of E-mount lenses, the α6700 can be paired with the new FE 70-200MM F4 Macro G OSS II, to give users the ability to shoot 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, harnessing the power of telephoto zoom.

The α6700 creates stunning 4K video, with support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering latitudes of 14+ stops, is equipped with S-Cinetone for impressive skin tone depiction and subject highlighting, and AI-driven Auto-Framing for smooth subject tracking. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.

Highly portable, the α6700 weighs only 493 grams (1.09 lbs) with a user-friendly, touch-operable vari-angle LCD monitor. It also features a customizable front dial and a switching dial for still images, movies, and S&Q modes, an optical 5-axis in-body image stabilization system with 5.0 stops of shutter speed advantage for stills, and an Active Mode ensures stable footage.

For more information and to pre-order the Sony α6700, click here!

Curious how this APS-C Powerhouse Camera performs? Check out TCSTV's hands-on α6700 review below! 

Sony FE 70-200MM F4 Macro G OSS II - The World's First Half-Macro Shooting Lens

Shooting from 70 mm to 200 mm, the FE 70-200MM F4 Macro G OSS II is the world’s first zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5 throughout, and is also Sony’s 50th full-frame E-mount lens. With a total length of 149 mm and a weight of approximately 771 grams (1.7 lbs), the lens can be used for a wide range of purposes, including sports scenes, landscapes, wildlife, and most notably, macro photography. When paired with the high-performance SEL20TC teleconverter, the FE 70-200MM F4 Macro G OSS II can achieve super-telephoto shooting up to 400 mm and life-size 1:1 macro shooting throughout the entire zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration.

The FE 70-200MM F4 Macro G OSS II boasts Sony's unique XD (extreme dynamic) linear motor, which increases the autofocus speed by up to 20% during still image shooting. Tracking performance for moving objects has improved alongside Focus Tracking performance during zooming, allowing users to target subjects with high accuracy. In addition, a new MODE3 setting of SteadyShot has been added that optimizes the camera shake correction algorithm, emphasizing framing stability when shooting moving subjects. 

Creatives will appreciate the intuitive and secure operability of the FE 70-200MM F4 Macro G OSS II with its focus range limiter, full-time DMF switch that instantly switches from AF to MF (manual focus), and detachable tripod mount. In addition, the front lens element features a fluorine coating, making it easy to remove fingerprints, dust, oil, and other contaminants, while the dust and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. 

For more information and to pre-order the Sony FE 70-200MM F4 Macro G OSS II, click here! 

Sony ECM-M1 - The World's First Shotgun Microphone With Eight Dial-Selectable Audio Recording Models

The Sony ECM-M1 boasts four microphone capsules, unique beamforming and advanced digital processing technology for varied modes, including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone. A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. 

The ECM-M1 features noise reduction utilities like a noise-cut filter for reducing background noise and a low-cut filter for minimizing vibration and low-frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and reducing the need for complex post-processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity. 

Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface.

For more information and to pre-order the ECM-M1, click here!

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