The Camera Store Blog

From the incredible reach of the NIKKOR Z 600mm f/6.3 VR S for wildlife photography to the versatility of the NIKKOR Z 28-400mm f/4-8 VR travel zoom, Nikon's lens lineup is designed to help photographers capture moments with stunning sharpness, beautiful colour rendition, and industry-leading optical performance. Wide-angle masterpieces like the NIKKOR Z 14-24mm f/2.8 S deliver breathtaking landscapes and architecture, while legendary workhorses such as the AF-S NIKKOR 70-200mm f/2.8E FL ED VR continue to be trusted by professionals worldwide.

Ready to take your photography to the next level? During Canon's Big Game Savings Event, you can save up to $300 on select Canon gear and score incredible value on some of Canon's most exciting RF lenses.

Get the Sony camera you've been eyeing up, plus a little more! Now until June 30th, 2026, enjoy $50 cash back when you purchase any qualifying Sony camera! From the beloved Sony Alpha 1 II, to the cinematic Sony FX30, Sony's renowned lenses, and everything in-between, it's time to take advantage of this incredible offer and bring your vision to life, all while enjoying a little extra in your pocket.

We've partnered with the team from Journal of Wildlife Photography and Delkin to offer a free training session for wildlife photography on June 18th. When you sign up you will be able to access this free training event and unlock access to discounts on JOWP memberships and Delkin products.

Connect with local creators with exclusive access to gear, talent, and expert advice from Nicole Ashley and Eric Shiozaki at Atlas Coal Mine.

When I first started photography, my original camera was a manual-focus SLR where you advanced the film with your thumb after every shot. When I became interested in sports photography, I bought my first motor drive, which automatically advanced the film at a blazing three frames per second. Then came autofocus, which felt incredible at the time. After that came digital cameras with four megapixels of resolution, and over the years, resolution, noise control, white balance, and overall performance improved exponentially.

Please visit thecamerastore.com for the latest Canon deals!

Now is the perfect time to upgrade your gear or find the perfect gift with Canon's Rediscover Canada Sales Event! Whether capturing the vast Canadian landscape, documenting the hustle of the soccer field, family chapters, or the city’s pulse, Canon's purpose-built cameras and printers help you turn “remember whens” into something permanent. Until June 11th, 2026, save up to $400 on Canon cameras, lenses, printers and more! Canon is also helping you level up your creativity with exclusive bonus rewards when you purchase any eligible Canon camera during the Rediscover Canada Sales Event!

Upgrade your Sony kit and save big when you bundle a Sony camera and a lens or multiple lenses! Until March 21, 2027, when you purchase an eligible Sony Alpha camera body at The Camera Store, you'll receive $300 off a qualifying Sony lens! Better yet, the savings stack, purchase one qualifying camera body and all five eligible lenses, and each lens gets its own $300 discount! It's the perfect opportunity to build your dream Sony setup while taking advantage of some incredible savings.

We got the chance to interview Mark Vitaris, an incredibly talented photographer, accomplished photo book creator and dear friend of The Camera Store. Over the years, Mark's career has included everything from commercial and report photography to personal documentary projects. That variety has helped shape his understanding of photography and his appreciation for the ways people can engage with photographic work. From his involvement in The Camera Store's 30th Anniversary Exhibition during the 2026 Exposure Photography Festival to his most recent photo book, Áísínai'pi: A Visual Quest, Mark's enthusiasm for the craft is inspirational.

Sony Artisan, sports photographer and dad Jermaine Horton brings his field experience, sharing the two lenses he trusts when photographing his son's youth baseball team. Jermaine leans on a simple two‑lens setup – a fast, flexible zoom for plate‑to‑dugout coverage and a lightweight telephoto for crisp reach and separation. Jermaine shares more on those lenses and some of his baseball imagery in the article below.