The Camera Store Blog

We love firmware updates, and this exciting update is for the Nikon Z9! Firmware version 5.3 for the Nikon Z9 is adding numerous improvements across the board, including multiple focus enhancements, Auto Capture improvements and support for Flexible Colour Picture Control to enhance the incredible capabilities of this stellar, flagship mirrorless camera. 

The Camera Store, a trusted name in photography and photographic retail in Canada, is proud to announce the launch of the OneMo Tactical Backpack – a rugged, feature-packed carrying solution engineered specifically for photographers, content creators, and outdoor enthusiasts. Building on The camera store’s legacy of curating high-quality gear, this backpack combines military-grade durability with thoughtful organization to protect valuable equipment while keeping essentials easily accessible.

The Hasselblad Masters, one of the world’s most prestigious professional art competitions, setting a global stage for the world's most creative photographers. The 2026 Hasselblad Masters is now open for submissions, looking for creative visionaries like you to share your incredible images and unique vision! Submissions can be made using any camera brand, any frame size,  film or digital, everyone is welcome to participate! This is your chance to step into the spotlight and join the ranks of the industry's best.

Get the Sony camera you've been eyeing up, plus a little more! Now until March 31st, 2026, enjoy $50 cash back when you purchase any qualifying Sony camera! From the beloved Sony Alpha 1 II, to the cinematic Sony FX30, and everything in-between, it's time to take advantage of this incredible offer and bring your vision to life, all while enjoying a little extra in your pocket.

Street photography is a fascinating style of photography that focuses on capturing everyday life. If you're interested in exploring this style, here are some beginner tips to help you begin your street photography journey, along with suggestions for the best Sony equipment to consider using.

Sony is spreading holiday cheer with the Sony Holiday Sale! Until January 8th, 2026 enjoy up to $800 in savings on all your favourite Sony gear, plus bonus items on select products. To top if off, you can also stack these deals with Sony's Trade-In Trade-Up Program and Sony's Cash Back for even bigger savings. How can you resist spreading joy all while getting the best deals!

Architecture photography holds plenty of room for artistic expression. The craft blends artistry and precision in a dance of light, shadow, symmetry and structure. It offers visual storytellers the opportunity to interpret human ingenuity in building form, capturing it from various perspectives and angles, each of which show a different side to the narrative. We're featuring a group of creators who are transforming static structures into dynamic photographic art. Whether you're a seasoned photographer or a beginner seeking new avenues for exploration, follow these photographers for a jumpstart on your architecture photography journey. Tag your shots with #SonyAlpha for your chance to be featured.

Hasselblad is creating more paths from capture to creation with Phocus Mobile 2 upgrade version 3.6.0! Phocus Mobile 2 takes image editing to a new, portable level, expanding the possibilities of the Hasselblad workflow from studio to outdoors. Seamlessly connecting Hasselblad X System and V System medium format digital cameras to iPhone and iPad devices via Wi-Fi, Phocus Mobile 2 cultivates a comprehensive suite of applications. With Phocus Mobile 2 V3.6.0, Hasselblad is expanding your creative possibilities! 

The Pentax 17 is a beautifully unique half-frame camera that captures two 17mm x 24mm images within a single 35 mm-format (36mm x 24mm) film frame, producing vertical-format pictures reminiscent of smartphone photos. Crafted with a retro-inspired design and a newly developed 25mm F3.5 lens, the Pentax 17 brings the joy of film photography to both enthusiasts and newcomers. If you are the proud owner of a Pentax 17, or are hoping to get your hands on one, Dan Savoie has four very helpful Pentax 17 Photography Tips you have to read!

'Tis the season to capture stunning moments! With the Pentax Holiday Sale, you'll find an exceptional selection of gear perfect for any photography lover. Whether you're looking for cameras that feed your creativity, versatile lenses, powerful flashes, or even a new pair of binoculars to enhance your outdoor adventures, the Pentax Holiday Sale offers amazing deals to make this holiday season truly memorable.

No matter your journey, you should venture with total confidence thanks to a high-quality, innovatively designed camera bag! Luckily with ThinkTank's Holiday Sale, not only can you get bags made with unparalleled reliability and functionality, you can also save up to $150. Designed by visual storytellers for visual storytellers, ThinkTank bags check all the boxes for the perfect camera bag (and perfect holiday gift!) so you can travel knowing your gear will always be safe and ready to shoot. 

The holidays are a time of magic, joy, and pure excitement! Experience all three with Panasonic's Holiday Sale! Enjoy Santa approved discounts on St. Nick's favourite Panasonic cameras, lenses and more! If you're looking to add some Panasonic gear to your Christmas List, or give an incredible gift to the Panasonic lover in your life, Panasonic's Holiday Sale is your chance to get more for less this holiday season.