Why The Nikon Z7 Is Still Amazing In 2023

Why should you consider a Nikon Z7 in 2023? Well, I am here to tell you! But before we get into that I should let you know that I am not a full-time, super-technical photographer. I work in the field of marketing, and my camera is a tool I use daily for creation. My perspective is not from someone who is shooting wildlife or high-speed action sports, but from a full-time marketer, focusing on the ever-changing realm of social media.

For this video, I used the FTZII adapter with the 17-35mm F2.8 G ED, 70-200mm F2.8 G I and 50mm F1.4 G.

This camera is a great buy for the price (especially used) as you can often find it on eBay for around $2,000.00-$2,600.00 CAD. Considering it has a 45-megapixel sensor and shoots in 4K, it checks a lot of boxes. As someone that doesn’t have a huge budget for lenses, I found that adapting F-mount glass was awesome and that I got great results. The Z7 will not break any records for autofocus records but is workable for sure. This combined with the colour science makes this camera a great option for both video and photo applications.

For this video, I used the FTZII adapter with the 17-35mm F2.8 G ED, 70-200mm F2.8 G I and 50mm F1.4 G

The Nikon Z7 rocks hard still in 2023. But I am not sharing this review and perspective as someone that posts up at 5 am at the bird sanctuary to capture swallows during mating season. I am a full-time marketer that supplies his own gear and uses a camera for content creation geared toward social media. I predominantly use a Z6, so upping onto the Z7 was both intuitive and fun. With 45.7 megapixel sensors, you have lots of room to crop in for photos, and the colours out of the camera are buttery.

These lenses can be both used for extremely reasonable prices and auto-focused well on the Z7. While the auto-focus would not be well suited for high-speed sports or wildlife, it killed for both street and vlog. The key with any camera is knowing your autofocus settings and practicing. No camera is perfect, and this is not something that would make me pass on the Z7.

The crop on the video wasn’t too extreme, and this camera could totally be used for vlogging with a wide-angle lens at arm’s length. While this camera is not suited for shooting in super low light, I found it performed quite well in golden/blue hour and could have been even better with Z glass and a tripod.

At the end of the day, a camera is a camera, and the key is to practice and know your tools. The Z7 is still a great tool for creation in 2023 (especially if you are on a budget) and can still generate incredible images and clips that will blow the socks off of your clients.

For this video, I used the FTZII adapter with the 17-35mm F2.8 G ED, 70-200mm F2.8 G I and 50mm F1.4 G

Right off the bat, the Nikon Z6 and Z7 are both beast cameras that are hard to beat in their current price brackets (especially used). Both performed extremely well for both video and photos, so below will outline why you might want one over the other.

Why Z6?

The main reasons you would want a Z6 would be the lower price, slightly better performance in low light, and video quality.

Why Z7?

The main reason for a Z7 is if you are doing a lot of landscape or product photography, that larger 45.7-megapixel sensor is incredible.

I personally would be happy with either of these cameras, and they can both act as excellent hybrid cameras for shooters that only carry one body. They both performed extremely well with the FTZ-adapted F-mount glass, and the colours coming out of the camera’s rock!

I highly recommend renting each of these cameras and putting them to the test. This is the only and true way you can decide what camera might work best for you. The right camera is dependent on you as the shooter and the type of content you gather.

You can rent both the Z7 with the 24-70mm f4 S or the Z6 with 24-70mm f4 S for $175/day at The Camera Store!

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