The New Sony A7C! Plus more!

The rumours are true, Sony has released the new Alpha 7C! The A7C is the world’s smallest and lightest full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K video capabilities and more! Then, to make things better, Sony has also released the new FE 28-60mm F4-5.6, the world’s smallest and lightest full-frame zoom lens with high image quality, along with the new HVL-F28RM, a compact flash with light intensity control linked to camera face detection.

Working backwards, let’s take a look at the new Sony HVL-F28RM flash. This compact flash was designed to match Sony’s mirrorless cameras for a compact, manageable system. Made to be easy-to-use, this flash unit delivers the capabilities and dependability to meet the needs of both professional and advanced amateur content creators. The HVL-F28RM offers consistent GN28 light output, optimized light distribution and continuous flash performance that won’t interrupt the user’s workflow, as well as stable radio wireless communication and multi-flash radio control. The new flash also features Sony’s newly introduced flash control linked to camera face detection advanced technology. When used with a compatible camera, the balance between the light falling on the subject’s face and ambient light is evaluated to automatically adjust for accurate white balance so that the subject’s face is rendered with natural, lifelike colour. The HVL-F28RM has a newly developed “Metal Shoe Foot with Rugged Side Frame” that offers improved resistance to physical shock and impact from all directions. It also has a dust and moisture resistant design that features simple, intuitive operation with minimal controls including +/- light level buttons, pairing button, test button and a lock lever.

Next, Sony released the new FE 28-60mm F4-5.6 lens, the world’s smallest and lightest form factor in a standard zoom lens. At 167g and 45 mm length (1.8 inches length), the FE 28-60mm F4-5.6 achieves unrivalled compactness and lightness, allowing users to easily carry it all the time. It also delivers a high optical performance that achieves the high-resolution depiction of full-frame everywhere in the image. From everyday shooting to scenery, portraits and travel, it’s the ideal lens for any type of on-the-go shooting in a wide variety of environments. When combined with the Alpha 7C, the combination achieves uncompromising full-frame performance with the world’s smallest and lightest full-frame camera and lens system. Even with its compact size and lightweight, the FE 28-60mm F4-5.6 is dust and moisture resistant and accepts a variety of 40.5mm filters. The FE 28-60mm F4-5.6 delivers high-speed, high-accuracy AF allowing for Real-time Tracking and Real-time Eye AF, using a linear motor. In addition to Sony’s advanced AF capabilities, the FE 28-60mm F4-5.6 features an internal focus design which leaves the lens length unchanged with focus motion and close-up shots, enabling users to easily capture a wide variety of content from regular movie shooting to comfortable vlogging.

Finally, we have the announcement we have all been waiting for! The Sony Alpha 7C! Taking a look at the key feature, this new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R CMOS sensor and BIONZ X image processing engine, offering high sensitivity, outstanding resolution, 15-stop wide dynamic range and high-speed image data processing. This light and compact camera is only 124.0mm x 71.1mm x 59.7mm (4.9 inches x 2.8 inches x 2.2 inches) and weighs just 509g. With an upgraded 5-axis in-body stabilization and shutter units, its easy to shoot without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations. We are talking 740 images when using the LCD monitor, or 680 images when using the viewfinder.

The A7C’s standard ISO extends up to 51,200 and is expandable from ISO 50-204,800 for low-light environment captures with low noise. Alongside its high resolution with low noise, the A7C offers stunning image quality for shooting everyday photography and movies such as nature, portraits, sports, street photography and more!

Using AI-driven functions, the A7C’s Real-time Tracking maintains accurate focus automatically while the shutter button is half-pressed. Users can now also assign “Tracking On + AF-On” to a custom key that can be activated when the AF-ON button is pressed. Additionally, the intended subject can be specified just by touching it on the monitor when “Touch Tracking” has been turned on via the menu. The A7C’s AF functions also feature Real-time Eye AF for both humans and animals to achieve fast and accurate focus. When using Real-time Tracking while “Face/Eye Priority in AF” is on with a human subject, the subject’s eye and face are detected and locked on in real-time with extremely high tracking precision. The A7C also features Real-time Eye AF (human) for video shooting.

The A7C also features continuous shooting at up to 10 fps with AF/AE (autoexposure) by using a newly developed shutter unit and refined image processing system. It is also possible to shoot continuously at up to 8 fps in live view mode, with minimal viewfinder/monitor display lag for easy, stable framing, even with intense subject motion.

When it comes to video, the A7C has a full-frame, full-pixel readout without the need for pixel binning. This makes it possible to capture more than twice the amount of data required for 4K video (QFHD: 3840 x 2160), which is then oversampled to produce high-quality 4K footage with exceptional detail and depth. As well, the A7C supports HDR (HLG) and S-Log/S-Gamut profiles, Slow & Quick motion, high-speed full HD recording at 120 fps and other advanced video features for additional creative freedom. The A7C not only records high-quality video but also high-quality audio. A digital audio interface has been added to the camera’s Multi-Interface (MI) Shoe, allowing for cleaner, clearer audio recordings.

Additional features of the A7C include a large touch-sensitive 3.0 type LCD monitor with approximately 921 thousand dots, a high-quality view mode for finer, more natural detail in addition to a 2.35 megadot (approx.) XGA OLED Tru-Finder EVF and Wi-Fi compatible wireless-communication for convenient sharing, viewing or saving.

For more information and to pre-order your very own Sony Alpha 7C, click here!

Now, of course, TCSTV had to get their hands on the A7C, so take a look at that Dave and Evelyn thought of this new camera!

Featured in this blog:

Sony a7C Body

Sony a7C with 28-60mm f4-5.6

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