New-Generation Star-Series Lens Available For Pre-Order

Ricoh has excitedly announced the latest model of the new-generation Star-series lenses! Welcome the high quality, high speed, high precision HD PENTAX-DA★ 16-50mm F2.8ED PLM AW Lens! The Star-series lenses are designed for Pentax APS-C-format digital SLR cameras to bring you the best quality and experience. With resigned optics, a Pulse Motor, an electromagnetic diaphragm control mechanism and more, you can fully enjoy creating the photography you want!

As a new-generation Star-series lens, the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW has been designed for optimal image quality. By incorporating one ED (Extra-low Dispersion) glass optical element, one anomalous glass optical element and two ED (Extra-low Dispersion) aspherical glass optical elements, it effectively reduces chromatic aberration to a minimum over the entire zoom range. Coupled with a high-grade, multi-layer HD Coating, it effectively minimizes flare and ghost images even in demanding lighting conditions such as backlighting. The 16-50mm F2.8ED delivers exceptionally high resolving power and outstanding contrast even at an open aperture while capturing beautiful images with smooth bokeh and a true-to-life depth of field.

The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW has a fixed maximum aperture of F2.8 over the entire focal-length range from 16 to 50 millimetres (equivalent to 24.5mm to 76.5mm in 35mm format), making it excellent for everyday use. Boasting a newly designed optical system that features a lighter, more compact focus-lens group, as well as an advanced PLM (Pulse Motor), the lens assures smooth, high-speed autofocus operation with minimized operational noise. The redesigned focus mechanism allows for a minimum focusing distance of just 0.3 meters with a maximum magnification of 0.24 times, making this a versatile, regular-use lens for capturing all types of subjects.

Featuring an electromagnetic diaphragm control mechanism, the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW assures high-precision exposure control when used in combination with compatible digital SLR cameras. It also lets the user capture video clips using automatic exposure control, even when there are considerable differences in brightness during the video shooting. When mounted on a Pentax K-3 Mark III, KP or K-70, the Pulse Motor allows for smooth focus tracking operation and flawless exposure control while considerably reducing annoying noise generated by focus and diaphragm control operations during video shooting.

Finally, the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW is an AW (All Weather) model. It has a dustproof, weather-resistant construction to prevent the intrusion of water and dust particles into the lens interior. When paired with a Pentax dustproof, weather-resistant digital SLR camera body, it becomes a highly durable and reliable digital imaging system that performs superbly even in the most demanding shooting conditions.

For more information and to pre-order the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW, click here!

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