Welcome to the beautifully imperfect world of Polaroid photography with the Polaroid Now Generation 2 camera. The classic, iconic analog instant camera comes with autofocus, a self-timer, and double exposure. All in a classic design, and now made with 40% recycled materials. Compatible with Polaroid i-Type & 600 film in the original Polaroid instant film format.
Real Life is beautifully imperfect
Sometimes it's messy and unexpected. It's beautifully imperfect - just like Polaroid Photography.
Autofocus 2-lens system
In other words: take sharper shots. The Polaroid Now selects which lens is suitable, meaning you can take beautiful photos in more places, more often, with less hassle — even without the flash.
Classic look, future-facing materials
The iconic camera retains its style, but is now made with 40% recycled materials.
Shoot with iconic Polaroid film
It’s hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.
Accurate, human-friendly flash system
A flash system designed to make everyone look how they actually look.
Double Exposure
Dreamy. Artistic. Overlay two shots into one Polaroid photograph.
Self-Timer
A 9 second timer for the perfect selfie or set-up shot
