The ultimate snapshot camera for the times. While remaining true to its unchanging concept, the GR continues to evolve. Superb image quality and portability for recording everything you see. Speed that is ready to capture split-second photo opportunities. Ease of use and reliability as a tool of creative expression. The GR III is the new destination for such a search. This model offers the very essence of recording instants in time as photos. Experience the essence of the GR.

With a newly designed 26.1mm GR lens, the Ricoh GR IIIx provides a 40mm standard angle of view in the 35mm format, close to the photographer’s own effective field of view, delivering images with a more truthful sense of depth for a completely different type of street photography. Depending on the way the lens is used, this versatile angle of view can create different image renditions: capture an image similar to those taken at a 30mm semi-wide angle or create a completely different visual expression as if taken at a 50mm standard angle.