FUJIFILM's X and GFX series cameras incorporate over 80 years of expertise in cameras, lenses, colour science into modern, highly capable digital mirrorless cameras that feature sleek designs with intuitive controls and a beautiful retro design. X-series cameras are fast performers with exceptional autofocus and compact form factors, while the GFX series employs huge medium-format sensors for unbelievable true-to-life images.

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Have you been wanting to upgrade to Fujifilm and get rid of some old camera gear? Well, the time is now with our Fujifilm Virtual KEH Gear Buying Event! Be free of your old, unwanted camera gear and treat yourself to special Fujifilm Bonuses, based on how much you sell! The hardest part will be choosing between the X-Series or GFX-Series!


FUJIFILM's GFX mirrorless cameras are more than just full frame. These cameras combine more than 80 years of experience, knowledge, and research into a series of mirrorless medium-format cameras that redefine the boundaries and limitations of how photographers and filmmakers express themselves creatively.


Remarkable sensors demand remarkable lenses, and FUJIFILM utilizes their comprehensive experience in developing FUJINON optics in order to create a broad range of high-precision lenses that perfectly match GFX cameras.


Fujifilm X series mirrorless cameras are precision instruments that maintain simplicity and elegance, combining traditional style with innovative technology for a pure photographic experience. Powerful X-Processors and sophisticated in-body image stabilization ensure that these cameras have the power to keep up with your creativity.


Fujinon XF lenses are the vision of the X Series, designed to perfectly compliment the X-Trans sensor found in X-Series cameras, continuing the seamless photographic experience that represents Fujifilm.


Fujifilm offers a range of convenient compact cameras, for everything from serious photography to vacation shots. The XP series is made to capture your adventures anywhere you go, with a rugged, waterproof build. The X100 series is capable enough for pro photography and compact enough that you'll never leave it behind.