FUJIFILM's X and GFX series cameras incorporate over 80 years of expertise in cameras, lenses, colour science into modern, highly capable digital mirrorless cameras that feature sleek designs with intuitive controls and a beautiful retro design.


X-H2 - Capture Life in Detail


The FUJIFILM X-H2 boasts a unique 40-megapixel APS-C sensor, 8K video and powerful features for both stills and motion creatives, offering an incredible specification in a compact and portable body. The all-new X-Trans CMOS 5 HR sensor produces images with incredible color and detail, featuring Pixel Shift Multi-Shot – an X Series first – that generates 160-megapixel files.


XF 56mm f1.2 R WR - Sharp with Beautiful Bokeh


The high-resolution stage is set and the FUJIFILM XF 56mm f1.2 R WR is ready to perform. The fast maximum aperture delivers precise control over depth-of-field and ensures beautiful bokeh effects, while its optical construction produces high resolution, aberration-free results packed with detail and color. 


X-H2S - Speed. Power. Mobility.


The X-H2S from FUJIFILM offers a powerful and versatile combination of photographic and videographic features to enhance any storyteller's vision. Central to its success are the 26.1-megapixel, back-illuminated X-Trans 5 stacked sensor and 64-bit X-Processor 5, which combine to provide a 14-stop dynamic range and outstanding performance in all lighting conditions.


$2,549.99
$3,199.00

FUJIFILM's GFX mirrorless cameras are more than just full frame. These cameras combine more than 80 years of experience, knowledge, and research into a series of mirrorless medium-format cameras that redefine the boundaries and limitations of how photographers and filmmakers express themselves creatively.

Remarkable sensors demand remarkable lenses, and FUJIFILM utilizes their comprehensive experience in developing FUJINON optics in order to create a broad range of high-precision lenses that perfectly match GFX cameras.

Fujifilm X series mirrorless cameras are precision instruments that maintain simplicity and elegance, combining traditional style with innovative technology for a pure photographic experience. Powerful X-Processors and sophisticated in-body image stabilization ensure that these cameras have the power to keep up with your creativity.

Fujinon XF lenses are the vision of the X Series, designed to perfectly compliment the X-Trans sensor found in X-Series cameras, continuing the seamless photographic experience that represents Fujifilm.