Sony's Newest Flagship - The RX1R III Full-Frame Premium Compact Camera

Imagine capturing every detail of your world with clarity, creativity, and freedom. You'll get exactly that with the eagerly anticipated, newest flagship, Sony RX1R III! Yes, the third generation of the RX1R series is here and it's better than ever, featuring a 61-megapixel 35 mm full-frame Exmor R™ CMOS image sensor, the latest BIONZ XR™ image processing engine, and a ZEISS® Sonnar T* 35 mm F2 lens! Offering uncompromising full-frame quality in a premium compact camera body, the new RX1R III is built to inspire. 

The new Sony RX1R III pushes boundaries with its incredible 61-megapixel Exmor R™ back-illuminated CMOS sensor, working hand in hand with the BIONZ XR™ engine to achieve jaw-dropping resolution, reduced noise, and an impressive dynamic range. The sensor uses AR (Anti-Reflection) coating and skips the optical low-pass filter to guarantee every shot looks impeccable. The RX1R III's integrated premium ZEISS® Sonnar T* 35mm F2 lens offers excellent image quality, and by optimizing the position of the lens and the imaging surface down to the micron, it achieves high optical performance in a compact form factor.

To make sure every shot counts, the RX1R III includes a groundbreaking AI-powered processor that intelligently tracks subjects with ease. It precisely detects body shapes, head positions, and even eye movement, whether shooting photos or video, even if a face is partially hidden. A comprehensive autofocus system boasts 693 densely packed phase-detection points, covering roughly 78% (for still image shooting) of the frame for maximum accuracy in still photography. 
While the camera features a fixed lens, its Step Crop Shooting function enhances flexibility, offering the versatility of three prime lenses equivalent to 35mm, 50mm, and 70mm. Switching focal lengths is seamless with customizable buttons or dials, and when shooting RAW, users can fine-tune these choices in post-production. Macro photography is equally straightforward, thanks to the lens's macro ring, which switches modes instantly for close-ups at just 20 cm away and a magnification of up to 0.26x.
Catering to creatives, the RX1R III offers twelve built-in Creative Looks for unique visual styling. You can fine-tune image attributes such as hue, saturation, contrast, and more for photos and videos alike. Among these, two favourites are FL2, which gives a vintage-inspired finish with subdued tones, and  FL3, which adds energy with vivid colours that pop.

When it comes to the design of the RX1R III, it combines aesthetics and functionality in a lightweight yet highly rigid magnesium alloy body. Its layout integrates controls seamlessly into the sleek exterior, with the dials and Multi-Interface (MI) Shoe embedded into the camera body, and a flat design on the top surface of the body. The rangefinder-style electronic viewfinder features an approximately 2.36 million-dot XGA OLED with high resolution and high contrast, offering a magnification of approximately 0.70x. For long-lasting use, its rechargeable battery delivers up to 300 images per charge, and the USB Type-C® port allows rapid charging or connection to external power supplies like mobile batteries for extended shoots.

For more information and to pre-order the Sony RX1R III. click here!

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