Extraordinary With a Touch of Classic: The Hasselblad 907X & CFV 100C

The trifecta of imaging possibilities is here with the new Hasselblad 907X & CFV 100C. Presenting the most compatible Hasselblad 100-megapixel medium format camera to date, the 907X & CFV 100C offers three distinctly different photographic abilities, aligning film and digital photography. A modular design, vintage body and deep heritage combine with advanced technology and exquisite craftsmanship to create the extraordinary with a touch of classic. With a press of the shutter, time solidifies in your hand, turning fleeting moments into forever.

Inherited from the classic Hasselblad design of 1948, the modular design elevates the 907X & CFV 100C to a new height as the most compatible Hasselblad medium format camera, pioneering the era in iterations. The choice of eco-leather cover with chrome edges creates a synthesis of suppleness and rigidity, letting the 907X & CFV 100C emanate a unique elegance. Pairing the 907X medium format camera body with the CFV 100C medium format digital back results in a weight of only 620g. With a 120g reduction compared to its predecessor, it strikes an ideal balance of lightweight design and premium texture.

The Hasselblad 907X & CFV 100C echos the unique waist-level shooting style of Hasselblad film cameras with a touch display that can be flipped upward to 40° and 90°. The 40° tilt enables a lower observation perspective for your composition, while the 90° tilt fully revives the classic waist-level shooting style, allowing you to plunge into an undisturbed flow of creativity, spurring cascades of inspiration and turning the act of creation into pure pleasure.

Utilizing a 100-megapixel medium format back-side illuminated (BSI) CMOS sensor, the CFV 100C delivers unparalleled image quality. With 15 stops of dynamic range, more highlight and shadow details can be retained. A native ISO of down to 64 exhibits delicate, pure, and transparent image quality. Over 281 trillion colours are represented with the 16-bit colour depth for natural, smooth colour gradations, vividly reproducing vast landscapes.

Whether capturing grand, distant landscapes or delving into minute details, you’re in full control. Even if an initial composition is less than ideal, subsequent cropping during post-production will still retain bountiful details, immortalizing each beautiful moment effectively. The Hasselblad Natural Colour Solution (HNCS) optimizes colours to appear authentically and naturally with smoother and more delicate transitions, perfectly restoring the colourful world as seen by the human eye with the press of the shutter.

The 907X & CFV 100C, equipped with Phase Detection Autofocus (PDAF), crisply delineates the scene, delivering an agile focusing experience. With 294 PDAF zones spread over the 100-megapixel sensor surface, the focusing speed has increased by approximately 300% compared with the previous generation. Moreover, a new face detection function facilitates more efficient and convenient portrait shooting, helping frame each story perfectly.

The 907X & CFV 100C features a built-in 1TB SSD with a write speed of up to 2370MB/s and a read speed of up to 2850MB/s. This supplies the storage demand that high-quality imaging requires, while the CFexpress Type B card slot allows for storage expansion.

The detachable CFV 100C digital back integrates three kinds of photographic configurations in one, blending playfulness with professionalism. When the CFV 100C connects with its custom-tailored 907X camera body, you can flexibly couple it with various high-performance XCD Series lenses. Through lens adapters, it can also be used with the HC/HCD, V, and XPAN Series lenses to exhibit Hasselblad’s longstanding optical heritage in all its glory, expanding the realm of creativity. Next, the CFV 100C supports integration with the Hasselblad V System’s 500 Series, 200 Series, and other classic film cameras. This integration allows these film camera bodies to capture digital imagery, breathing new life into these classics right before your eyes. Lastly, the CFV 100C can be paired with technical cameras to capture images of elevated precision.

When the CFV 100C digital back is paired with classic film cameras like the Hasselblad V system’s 500 Series, 200 Series, and beyond, HNCS also faithfully displays the unique charm of each film camera lens. It transcends time and space, reproducing the splendour of the film photography era.

For more information and to pre-order the Hasselblad 907X & CFV 100C, click here!

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