The dew on a flower. The colour of a cat's eye. The facets and sparkle of a diamond ring. Some ultra-close-up photos are difficult to capture with a standard lens. The compact EF-M 28mm f3.5 Macro IS STM for EOS M series digital cameras is a lightweight autofocus macro lens with a built-in Macro Lite, designed to help new and more advanced users close in to capture these incredible details. The built-in, forward-facing Macro Lite helps illuminate hard-to-capture subjects for bright, vibrant photos showing off big, bold details. The world's first autofocus lens capable of focusing to infinity in normal shooting and Super Macro Mode provides magnification up to 1.2x, allowing for incredible close-up photography. While you're focusing that close, the Hybrid IS image stabilization helps keep the image sharp by helping to reduce blur due to camera shake. A lead screw-type STM stepping motor means the lens is smooth and quiet during operation. The EF-M 28mm f3.5 Macro IS STM opens up a whole new world of the macro for beginner and advanced users.
Built-in Macro Lite
Lighting extreme close-up macro shots can be tricky. The built-in Macro Lite helps make this easier with LEDs that are integrated into the front of the lens, which allow a range of illuminating possibilities. Setting both sides of the light to maximum brightness can reveal previously hidden details and add sparkle to shiny subjects like jewelry or watches. Setting only the left or right side to either bright or dim settings can help create a better sense of depth and give dramatic dimension to minute details.
Capable of Focusing at Infinity and Macro Shooting with up to 1.2x Magnification
The excitement of macro photography is being able to show something small in a big way. The EF-M 28mm f/3.5 Macro IS STM’s Super Macro Mode lets you get in even closer at up to 0.305 ft./0.093m from your subject. This allows you to see even more detail, fill more of the frame with what you want to highlight and keep unwanted background to a minimum. When using the EF-M 28mm f/3.5 Macro IS STM for non-macro “normal” photography, it’s capable of focusing all the way out to infinity just like a standard lens. This is this first time this has been possible in an autofocus lens.
Hybrid IS
Image stabilization helps minimize blurring in an image due to the small movements common when taking handheld photos. The Hybrid IS system on the EF-M 28mm f/3.5 Macro IS STM is the same system used in several of Canon’s most advanced EF lenses, and is able to minimize the effects of shakes in the vertical plane (up and down), as well as tilting or at an angle.
STM Stepping Motor
Whether you’re taking a close-up photo of a ladybug on a flower or a video of a dog’s cheerful face, you don’t want noise that startles your subject. The EF-M 28mm f/3.5 Macro IS STM uses a lead screw-type stepping motor (STM), which helps ensure fast autofocusing and near-silent operation while recording videos.
1 UD lens and 2 Aspherical Lenses
The EF-M 28mm f/3.5 Macro IS STM isn’t just a macro lens. It’s also great as an everyday walk-around lens for a wide variety of subjects. With a 35mm camera equivalent to a 45mm lens, the EF-M 28mm f/3.5 Macro IS STM is close to the human field of view, and can capture images that appear similar to how you see them normally. This means you can go from a macro photo of a flower’s petal, to a headshot of a friend, to a landscape of a sunset, all without changing the lens.
Acute Lens Top Shape Helps Provide Accurate Image Capture Even at Short Working Distances
The acute lens top shape on the EF-M 28mm f/3.5 Macro IS STM is specially designed for close-in image capture. The centre assembly of the lens is smaller than the main body, allowing the front lens element to get extremely close to your subject. At the same time, the main body is set back so it doesn’t cast a shadow onto what you’re photographing, or bump against the shooting surface as you get in for that detailed macro image. Combined, these features provide easy, convenient photography that’s virtually unhindered by unwanted shadows from your equipment.
