{"title":"Spring Into Sony 2026","description":"","products":[{"product_id":"sony-a7r-iv-a-b-mirrorless-body","title":"Sony a7R IV (A) Body","description":"\u003cp\u003eThe Sony a7R IV combines high-resolution, true-to-life colours, and speed in a full-frame mirrorless camera. Image quality and details that are typically found in medium-format models are delivered with ease and convenience in the a7R IV thanks to a robust feature set, broad connectivity, and professional-grade reliability.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AnMRYwWF988?si=UzdkrUs_oqWzg5nr\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnother Milestone\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e61.0 effective megapixels, true-to-life gradations, and blazing speed come together in a full-frame mirrorless camera body that is capable of capturing reality you can almost feel. Image quality and expression that were once only possible with medium-format cameras are now available in a compact, lightweight α series full-frame body with features, connectivity, and reliability designed to support professional workflows both in the studio and out on location. Stunning stills and movies with professional reliability and productivity. Another milestone from the leader in mirrorless imaging.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Closeup of a motorcycle engine\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a7R-IV-Content-Image-02_600x600.jpg?v=1705090035\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eNew 61.0-megapixel Exmor R sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α7R IV features a 35mm full-frame back-illuminated CMOS image sensor with approximately 61.0 million effective pixels, delivering depth and dimension that were once only available in medium-format cameras. Back-illuminated structure and effective noise reduction techniques combine to deliver an extraordinary blend of low noise and high sensitivity for enormous imaging potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ X Image processing maximizes sensor potential\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdvanced Detail Reproduction Technology and Area-specific Noise Reduction, both features of Sony’s BIONZ X image processing engine, have been carefully tuned to maximize the performance of a sensor that offers approximately 1.5 times more resolution than the highly acclaimed α7R III, achieving extremely fine, realistic reproduction of textures and details. Wide dynamic range is another advantage, with approximately 15-stops* available at low sensitivities for smooth, natural gradations from the deepest shadows to the brightest highlights. Portrait skin tones and the colors of nature are rendered with breathtaking realism.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Aerial shot of a snow-capped mountain range.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a7R-IV-Content-Image-04_600x600.jpg?v=1705090833\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eUp to ISO 32,000 with undiminished quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA standard ISO range that extends from ISO 100 up to ISO 32000 and is expandable to ISO 50 ~ ISO 102400 for still images makes it possible to achieve optimum image quality in just about any light. Noise is effectively minimized even at high sensitivities, maintaining excellent image quality even with this sensor’s high pixel count.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable low-vibration shutter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShutter vibration that can cause blur is reduced to a minimum, even when shoot-ing continuous bursts at up to 10 frames per second, thanks to a new shutter unit with a fast-response coreless motor. The system also includes a brake that sub-dues mechanical front and rear curtain shutter vibration, and dampers that absorb mechanical shock. Low shutter vibration is critical to achieving full quality from the camera’s high-resolution image sensor. The shutter is also quiet, and has been tested for durability in excess of 500,000 shutter cycles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClass-leading speed and high-resolution continuous shooting with accurate AF\/AE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn advanced mechanical shutter unit and updated image processing algorithms allow continuous shooting at up to 10 fps with accurate AF\/AE tracking, even with this camera’s high-resolution 61.0 effective megapixel sensor. With this type of speed, you won’t miss the most photogenic moments and expressions of moving subjects. It is also possible to shoot continuously at up to 8 fps* in live view mode, with minimal viewfinder\/monitor display lag for easy, stable framing, even with dynamic subject motion.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"A bird launches from a tree with an insect in its mouth.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a7R-IV-Content-Image-03_600x600.jpg?v=1705090771\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 68 images per continuous burst\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBuffer memory has been increased by 1.5x, allowing up to 68 Extra Fine\/Fine JPEG or compressed RAW images to be captured in one continuous burst. Approximately 3x more continuous images can be captured in the APS-C mode, so you can shoot continuously with confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced productivity for the working pro\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePC Remote (tethered) shooting, where data is directly transferred to a computer so it can be viewed on a large monitor by staff and clients, is essential for smooth, productive workflow at model and product shoots. The α7R IV offers high-speed wired and wireless tethering capability with a number of file transfer and sorting options for maximum flexibility.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"A dog photographed in dynamic lighting.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a7R-IV-Content-Image_600x600.jpg?v=1705091542\"\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eFull pixel readout without binning in Super 35mm mode for high-resolution 4K movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFull frame and Super 35mm formats can be selected for 4K movie record-ing. Full pixel readout in the Super 35mm mode (approx. APS-C 16:9), without the need for pixel binning, makes it possible to condense ap-proximately 2.4 times the amount of data required for 4K movies (QFHD: 3840 x 2160), resulting in high-resolution, high-detail 4K with minimal moiré and jaggies. Further-more, the advanced image process-ing system delivers more accurate skin tones as well as smoother high-light gradations. 4K recording em-ploys the XAVC S format at bit rates as high as 100 Mbps.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39447325343789,"sku":"ILCE7RM4AB","price":3299.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15234-1000x1000-492361_4ef44b63-d04d-4fc5-b7d6-b749168ed4c3.jpg?v=1779997767"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii","title":"Sony FE 70-200mm f2.8 G Master OSS II","description":"\u003cp\u003eThe Sony FE 70-200mm f2.8 GM OSS II brings stunning resolution and exquisite bokeh together in a lightweight large-aperture G Master telephoto zoom lens. With incredible AF performance, this lens works seamlessly with today’s advanced still and movie camera bodies to deliver their full potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element minimize chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExquisite G Master bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 m) at 70 mm and 2.69 ft (0.82 m) at 200mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model, greatly increasing chances of getting the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional movie capability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest lens technology reduces focus breathing, focus shift when zooming and axis shift when zooming. XD Linear Motors and a new aperture drive unit contribute to quiet operation. This lens even has independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring. Sony’s Linear Response MF feature ensures responsive, direct manual focus control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2 and MODE 3 optical image stabilization ensure sharp images and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39789017399341,"sku":"SEL70200GM2","price":3499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-FE-70-200mm-f2.8-GM-OSS-II.jpg?v=1779997102"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm f2.8 G Master II","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM II, a \"holy trinity\" standard zoom has been updated with evolved optics and autofocus performance in a convenient, compact, and lightweight zoom design that offers exceptional mobility for stills and video. It's an ideal match for high-performance compact Sony a-System mirrorless bodies, and covers a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control chromatic aberration, astigmatism, distortion and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with max. magnification of 0.32x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe most compact, lightweight and versatile in its class\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe smallest and lightest F2.8 24–70 mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm. Overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest lens design technology reduces unwanted image shifts and angle-of-view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high-frame-rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn updated dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. A fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40614537789485,"sku":"SEL2470GM2","price":2999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-24-70mm-f2.8-GM-II.jpg?v=1780002549"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm f2.8 G Master II","description":"\u003cp\u003eThe Sony FE 16-35mm f2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced cameras. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn astonishingly small and light full-frame f2.8 wide-angle zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEven though it is the smallest and lightest full-frame F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary image quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g) – about 20% lighter than FE 16-35mm F2.8 GM. Overall length is a just 4.5 in. (111.5 mm).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh spatial resolution results in detailed rendering of dynamic wide-angle scenes right out to the image edges throughout the 16-35 mm zoom range, even with the aperture wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is controlled for a superb blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth, beautiful bokeh that can add depth to this remarkable lens’s outstanding resolution is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. Gorgeous circular bokeh can add extra appeal and expressive impact to a wide range of images.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x2 faster AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 camera. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRevealing close-up performance at all focal lengths\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II offers outstanding close-up performance with a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x. This makes it possible to get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimally balanced for filmmaking on gimbals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to being lightweight, the FE 16-35mm F2.8 GM II has been designed for ideal balance with minimal extension when zooming. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAperture ring, click\/de-click switch and iris lock for flexible iris control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II features a dedicated aperture ring with both a click ON\/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for seamless, silent aperture control when shooting movies.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41731868033069,"sku":"SEL1635GM2","price":3099.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-16-35mm-GM-II.jpg?v=1779991156"},{"product_id":"sony-a9-iii-body","title":"Sony a9 III Body","description":"\u003cp\u003eFeaturing an unprecedented global shutter system, the Sony α9 III is a game changer, capturing fast-moving subjects with absolutely no image distortion and preserving split-second moments in stunning detail.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/3gCKcq4THNQ?si=7kQxaUZHFlhXJeYG\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThe next capture era starts now\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α9 III features a never-before-seen full-frame stacked 24.6 MP CMOS image sensor with a global shutter system. Unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom, the newly developed Exmor RS™ image sensor exposes and reads all pixels simultaneously so the camera can capture fast-moving subjects with absolutely no distortion. Combined with a maximum shutter speed of 1\/80000 second (1\/16000 second during continuous shooting), the α9 III is a game changer for professional photography.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"an athlete lands a long jump\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a9-III-Sample-Image-05_600x600.jpg?v=1705004949\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlackout-free, 120fps continuous shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α9 III is defined by speed and accuracy, enabling it to capture decisive moments with ease. It’s capable of shooting continuous bursts at up to 120fps with full AF\/AE tracking, all without viewfinder blackout, and its highly advanced AI processing unit recognizes subjects with astonishingly high precision and reliability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePreserve split-second moments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt 1\/80000 second, the maximum shutter speed of the α9 III makes it easy to capture fast-moving subjects in almost any situation. What’s more, a compatible flash unit from Sony (such as the HVL-F60RM2 or HVL-F46RM) can synchronize at all shutter speeds, eliminating the steep, nonlinear drop-off in illumination that occurs with high-speed sync (HSS) and ensuring even illumination across the image.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExmor RS image sensor with global shutter system\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new full-frame global shutter image sensor is equipped with 24.6 million effective pixels, a stacked CMOS architecture and integral memory. This offers high resolution, overwhelming speed, and simultaneous full-pixel readout, so even fast-moving subjects can be captured distortion-free. The sensor’s stacked structure and advanced A\/D conversion enable high-speed processing to proceed with minimal delay.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"A woman in a white dress dances in the rain\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a9-III-Sample-Image-03_600x600.jpg?v=1705005004\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR™ image processing engine\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith up to eight times more processing power than previous versions, the BIONZ XR image processing engine minimizes processing latency while markedly boosting image processing power. The high volume of data generated by the newly developed Exmor RS™ image sensor can be processed in real time even while shooting continuous bursts at up to 120fps. This significantly improves image quality, from offering higher colour gradation and more realistic colour reproduction to reducing image noise. The camera can also capture high-quality 14-bit RAW images in all still shooting modes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW Shooting reduces noise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComposite RAW Shooting captures multiple images (4, 8, 16, or 32, selectable) which can then be merged using Sony’s Imaging Edge Desktop™ computer application software to create full-resolution images with very low noise. This makes it possible to shoot wildlife at high shutter speeds or portraits in low light, achieving exceptionally high image quality with low noise, even at higher ISO settings. What’s more, when shooting at low sensitivity levels, the α9 III can take advantage of camera shake that occurs during handheld shooting and use Composite RAW to create images with reduced false colour and jaggies.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"Triathlon athletes charge out of the water.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a9-III-Sample-Image-04_600x600.jpg?v=1705005041\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical 5-axis image stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShoot handheld with confidence. The α9 III is packed with a high-precision image stabilization unit, advanced gyro sensors and optimized image stabilization algorithms to effectively detect and correct camera shake, offering 8.0-step stabilization. This is further supported by compatible lenses with built-in image stabilization and improved communication between the body and lenses, providing effective control for blur-free shooting even at telephoto focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNever miss a moment with Pre-Capture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePre-Capture records the moments that occurred before the shutter was released. Settable from 0.005 to 1 second, it’s available in any file format up to 120fps with full AF\/AE tracking. This makes it easier to capture split-second moments, such as images of birds taking flight, even if actual shutter release is a little late.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith its innovative AI processing unit, the α9 III can use subject form data to accurately recognize movement. Human pose estimation technology recognizes not just eyes but also body and head position with high precision. This makes it possible to lock onto and track a subject facing away from the camera or whose face is covered. A distant human subject that occupies only a small area of the frame (even smaller than in previous Real-time Recognition AF iterations) can be recognized if the subject is near the focus area when the shutter is half-pressed while shooting with continuous AF. This can speed up focus acquisition on an athlete approaching from a distance at a track-and-field or ski event, for example.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable recognition of a wider range of subjects\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe AI processing unit supports enhanced Human, Animal, Bird, Insect, Car\/Train and Airplane14 recognition. In the Car\/Train category, it is now capable of recognizing helmets, such as those worn by the drivers of formula race cars. Animal recognition can recognize the eyes of some grazing and small animals, in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals. Bird recognition has also been updated, more easily pinpointing the eyes of a variety of bird types as well as recognizing bird bodies. Plus, a new Animal\/Bird setting eliminates the need to switch between two settings to shoot animals or birds.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"A colourful bird flies from it's perch.\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a9-III-Sample-Image-02_600x600.jpg?v=1705005107\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWide, fast, precise autofocus and tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α9 III now features 759 phase-detection points in a high-density focal plane phase-detection AF system that covers approximately 95.6% of the image area. The large volume of data read from the image sensor is processed at high speed via the advanced BIONZ XR processing engine, while optimized algorithms ensure high accuracy and high density. This Fast Hybrid AF system combines the speed and tracking performance of phase-detection AF with the precision of contrast-detection AF, reliably locking onto and tracking subjects that move rapidly and\/or erratically.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatch AF tracking response to subject movement\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhether the subject is moving, still or changing speed, AF tracking can keep track. Simply select a setting [Stable], [Standard], and [Responsive], depending on the speed of the subject and shooting scenario.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860815421485,"sku":"ILCE-9M3","price":7899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a9-III.jpg?v=1779989444"},{"product_id":"sony-fe-28-70mm-f2-gm","title":"Sony FE 28-70mm F2 G Master","description":"\u003cp\u003eThe Sony \u003cspan\u003eFE 28-70mm F2 GM features a standard zoom range and a constant f2 maximum aperture, making it ideal for portraits and many other subjects. Its F2 aperture, superb optics, and mobility will appeal to even the most demanding pros. Sharpness and contrast rival prime lens quality, while brightness, unrivalled AF, zoom, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSharp, refined rendering in a unique constant F2 standard zoom\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOptics featuring large elements manufactured using advanced techniques, including three XA (extreme aspherical) elements, ensure high corner-to-corner resolution at F2 throughout the zoom range. One ED (extra-low dispersion) and three Super ED elements reduce chromatic aberration, Nano AR Coating II cuts flare\/ghosting, floating focus boosts close-focus resolution, and gorgeous G Master bokeh enhances dimensionality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eA compact, mobile lens packed with superb optics and functionality\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis compact, lightweight F2 zoom lens delivers advanced standard zoom functionality, image quality that rivals the best primes, and stunning AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 3-3\/4 x 5-5\/8 in (92.9 x 139.8 mm) and weighs just 32.4 oz (918 g). Stress-free shooting with all the advantages of a standard zoom and no compromise on image quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrecise, tenacious AF tracking with instant response\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFour XD (extreme dynamic) linear motors and the latest algorithm keep the large F2 focus group under precise control. Reliable focus tracking and instant response are essential in professional situations such as weddings or sports events where missing even one frame can be disastrous. This lens is fully compatible with the 120fps burst capability of the α9 III, and tracking continues smoothly even while zooming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesigned for refined, expressive movie production\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFocus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit are quiet in operation, and α body breathing compensation is supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eOperability and reliability that support professional needs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLinear Response MF provides intuitive focus control, adjustable zoom ring torque allows easy customization, and an aperture ring with a click ON\/OFF switch provides hands-on aperture control. Two customizable focus hold buttons offer even more flexibility. Dust and moisture resistance ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43130629292077,"sku":"SEL2870GM","price":3999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-28-70mm-f2-GM.jpg?v=1779914930"},{"product_id":"sony-a1-ii-mirrorless-camera-body","title":"Sony a1 II Body","description":"\u003cp\u003eThe Sony a1 II gives you all the tools you need to achieve a higher capture success rate and more, including 50 megapixels of resolution, AI-based subject recognition AF, high-speed continuous shooting, and an advanced workflow from capture to delivery that provides professionals with unrivalled efficiency and freedom.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA fusion of leading technologies delivers overwhelming performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe massive volume of data from the approximately 50.1 effective megapixel full frame Exmor RS™ image sensor is processed in real time by Sony’s BIONZ XR™ image processing engine. An advanced AI processing unit applies high-level subject recognition to reliably recognize a wide range of subjects. These state-of-the-art technologies come together to make it easy to capture even the most challenging subjects in extraordinary resolution, with blackout-free viewing and full AF\/AE tracking performance at up to 30fps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced AI processing unit for high-level subject recognition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe a1 II features a dedicated AI processing unit that helps to recognize people more accurately based on human pose estimation, and also supports recognition of a wide range of subjects other than people, such as animals, vehicles and insects, with high accuracy. This results in a dramatic improvement in Real-time Recognition AF and Real-time Tracking capability, and higher overall AF performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAF tracking response settable to match subject speed changes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFast Hybrid AF provides 759 phase-detection points for tenacious tracking and pinpoint focusing, now with adjustable tracking response speed, useful for example in bird photography, and in light levels down to EV-4.0 in AF-S mode.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eXL and XS focus area spot sizes are now available as well as L, M, and S. XS can be useful to avoid focusing on foreground objects such as branches. It is also possible to create a custom focus area of specified size and aspect ratio.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-speed continuous shooting at full 50.1 MP resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-speed continuous shooting at up to 30fps with full AF\/AE tracking is possible at 50.1 MP resolution, with up to 120 AF\/AE calculations per second. Blackout-free shooting with no loss of viewfinder image allows seamless framing and capture of the subject as if viewed with the naked eye.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary detail with approximately 50.1 effective megapixels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s extensive high-performance G Master line work with the 50.1 megapixel Exmor RS image sensor and BIONZ XR image processing engine to create deep, lifelike, high-resolution rendering. The sensor’s high pixel count means that resolution is still a very impressive 21 megapixels when shooting in APS-C mode or cropping to APS-C size after shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistently accurate exposure and colour\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eExposure and colour reproduction are notably improved compared to the α1, with exposure optimized for detected faces in stills and movies, and exposure stability improved by approximately 20% even when the face is backlit, over-illuminated in sunlight, or not facing the camera. White balance is accurate even for subjects in shade.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW modes for lower noise and higher resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo composite RAW shooting modes are available. The NR Shooting Settings mode captures between 4 and 32 RAW images that can be composited to create a full-resolution image with very low noise even at mid-to-high sensitivities. Pixel Shift Multi Shooting captures 4 or 16 pixel-shifted images that are composited to achieve overwhelmingly high resolution in a single image. In both cases the compositing operations are performed using Sony’s Imaging Edge Desktop™ PC application.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF for movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReal-time Recognition AF utilizes advanced AI-based human pose estimation technology that recognizes and tracks not just eyes, but body and head position for human subjects with high precision. The range of subjects recognized with AI assistance, for both movies and stills, has been expanded relative to the a1, and now includes birds in movies, for example. Other subjects are acquired and tracked in real time by processing colour, pattern, and spatial data.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-resolution 8K\/4K recording for impressive realism\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4K (3840 x 2160) movies can be cropped and edited from 8K source footage with overwhelming resolution from 8.6K oversampling. 8K 4:2:2 10-bit XAVC HS recording with optional Full HD proxy is available, as are 4K recording in XAVC HS, S, or S-I formats in full-frame, or Super 35 mm oversampled from 5.8K with full pixel readout and no pixel binning. XAVC S-I allows recording at up to 600 Mbps for outstanding image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-frame-rate recording at up to 120p\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4K can be recorded at up to 120p right in the camera. 4K footage can be played back in up to 5x slow motion. The Slow \u0026amp; Quick Motion (S\u0026amp;Q) mode makes it convenient to play recorded footage back at slow or high speed in the camera. Full HD footage recorded at 240fps offers even greater range: up to 10x slow motion (24p) to create impressive sports movies, for example. The frame rate setup menu allows intuitive selection of frame rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBetter S-Log matching with Cinema Line cameras\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe S-Log3 gamma curve emphasizes gradation characteristics from shadows to mid-grey. Minimum ISO when shooting S-Log3 is 800, while the expanded ISO range is 200–640. Compared to the α1, detail reproduction has been improved and matching with S-Log3 output from Sony’s cinema cameras is easier. User LUTs can also be imported into the camera for preview.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible LCD monitor positioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 4-axis multi-angle monitor can be positioned for optimal viewing in horizontal or vertical orientation. The extended monitor can be tilted upward by approximately 98 ° and downward by approximately 40 ° to the camera back, and sideways by a full 180 °. The hinge is unobtrusive but robust. The large 3.2 type 2.1 million dot display panel is touch sensitive, has a wide colour gamut, and is designed for clear outdoor viewing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced grip hold and ease of use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe improved grip ergonomics ensure comfortable and stable shooting over long sessions. A C5 custom button has also been added, and the grip design is replicated for prolonged vertical shooting with the optional VG-C5 Vertical Grip, which additionally offers extended battery life over the previous model.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupplied charger charges two NP-FZ100 batteries in 155 minutes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe supplied BC-ZD1 quick charger can simultaneously charge two NP-FZ100 batteries in approximately 155 minutes when used with an AC adapter providing USB PD (Power Delivery). This charger is ideal for charging two batteries for use at events or in other applications that require continuous operation over extended periods of time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDedicated microphone for clear voice memos\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA dedicated voice memo microphone is built into the camera’s rear panel, making it easy to record clear voice memos even in noisy environments. Voice memos can be transferred to an FTP server along with the corresponding images.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2.5GBASE-T support for efficient data transfer\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWired LAN connectivity allows stable, high-speed transfer of huge amounts of still and movie data at up to 2.5 Gbps to an FTP server. FTPS (File Transfer Protocol over SSL\/TLS) is supported for secure transfer. Up to 10 sets of FTP transfer settings can be saved to and loaded from a memory card.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43130748829741,"sku":"ILCE-1M2","price":8499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a1-II.jpg?v=1779914926"},{"product_id":"sony-fe-50-150mm-f2-gm","title":"Sony FE 50-150mm f2 G Master","description":"\u003cp\u003eDeveloped for creators who want next-generation versatility and expression, the Sony FE 50-150mm f2 GM zoom is the world’s first with a maximum focal length of 150mm and f2 aperture. Deep bokeh works with telephoto compression for creative portraits, and the large aperture is ideal for indoor events. All of this plus internal zoom in an agile lens that weighs just 47.3 oz. (1,340 g, without tripod base).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResolution you’d expect from a high-quality prime lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInnovative optical design and manufacturing achieve unprecedented performance. Two precision XA (extreme aspherical) elements in a state-of-the-art optical design plus meticulously controlled aberration deliver breathtaking resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) and three ED glass elements minimize chromatic aberration, while Nano AR Coating II suppresses flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding mobility and handling in an F2 telephoto zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis large aperture telephoto zoom offers easy handling with a weight of just 47.3 oz. (1,340 g, without tripod base) and a length of 7 7\/8 in (200 mm). Despite its large aperture it can be handheld with minimum stress. Internal zoom contributes to excellent balance that optimizes handling for indoor sports or similar subjects. The 50–150 mm range allows uninterrupted shooting without the need for lens changes in many situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and tracking that stays with the subject\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120fps maximum burst speed of the α9 III and is consistently reliable even while zooming. This is a perfect lens for professionals whose jobs depend on getting the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced expression and operation for movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFocus breathing is effectively reduced for smooth movie imagery, and Linear Response MF allows precise manual focusing for maximum sharpness and resolution. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. And although it is a relatively large lens, ample clearance is provided for the camera grip. The removable tripod foot has 1\/4” and 3\/8” screw holes, and a dust\/moisture resistant design ensures maximum reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43439308996653,"sku":"SEL50150GM","price":5499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-FE-50-150mm-f2-GM.jpg?v=1779907045"},{"product_id":"sony-a7-v-body","title":"Sony a7 V Body","description":"\u003cp\u003eSony redefines the concept of \"basic\" with the a7 V, boasting incredible performance like a 33-megapixel full-frame sensor, 4K 120p video, 30fps continuous shooting with AF\/AE tracking, and real-time recognition autofocus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe technology to capture your vision\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels\u003cbr\u003eand high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritizing image quality, and the [Compressed] format allows for extended shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced subject recognition and tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF: Human pose estimation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the α7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF: Wider subject recognition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e759 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003c\/p\u003e\n\u003cp\u003eIn-camera audio noise reduction\u003c\/p\u003e\n\u003cp\u003eThe Audio Noise Reduction function digitally reduces continuous noise. Working with the camera’s built-in microphone and external microphones, this function can dramatically reduce wind noise and other continuous environmental noise, including mechanical noise from a power zoom lens. Choose between two settings: [Wind NR] and generic [Noise Cut].\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh frame rate 4K recording at up to 120p\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInternal 4K recording at up to 120p makes it possible to produce up to 5x slow motion video with outstanding 4K resolution. Frame rates up to 240fps are available when recording at Full HD resolution, allowing up to 10x slow motion playback (24p recording in S\u0026amp;Q mode) for detailed sports analysis and more. A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony's Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony is working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony wants everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reader that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44385960067117,"sku":"ILCE7M5B","price":3699.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a7-V-Body.jpg?v=1779905600"},{"product_id":"sony-a7-v-with-fe-28-70mm-f3-5-5-6-oss-ii","title":"Sony a7 V with FE 28-70mm f3.5-5.6 OSS II","description":"\u003cp\u003eSony redefines the concept of \"basic\" with the a7 V, boasting incredible performance like a 33-megapixel full-frame sensor, 4K 120p video, 30fps continuous shooting with AF\/AE tracking, and real-time recognition autofocus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe technology to capture your vision\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull-frame partially stacked Exmor RS™ CMOS sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn enhanced partially stacked Exmor RS CMOS image sensor features 33.0 megapixels\u003cbr\u003eand high-speed circuitry above and below the sensing layer. Readout is approximately 4.5x faster providing a maximum shutter speed of 1\/16000 sec., blackout-free bursts at up to 30fps with full AF\/AE tracking, and video recording at 4K 120p. It delivers up to an unprecedented 16 stops of dynamic range with smooth gradations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBIONZ XR2™ with integrated AI processing unit\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe BIONZ XR2 processing engine which integrates the AI processing unit of the latest α™ series delivers vast improvements in image and sound quality, and overall operation. It incorporates AI-based Real-time Recognition AF and Real-time Tracking, plus accurate, stable colour reproduction. In an upgrade from its predecessor, the α7 V includes a lightweight RAW format, while user interface, networking and file management functions have all been refined.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new 33.0 effective megapixels sensor and BIONZ XR2 processing engine deliver up to 16 stops of dynamic range. Smooth gradations from shadows to highlights enable highly effective HDR processing when needed, and effective noise reduction applied at all sensitivities achieves high resolution throughout the ISO 100–51200 still and movie range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeep learning-based light source estimation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEnjoy improved auto white balance (AWB) performance, thanks to deep learning technology for light source colour estimation. The α7 V offers more accurate, stable white balance in settings that can be challenging for conventional AWB systems, such as those that include a mix of skin tones, vegetation, shade and more.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eComposite RAW support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eComposite RAW shooting captures multiple RAW images that can be composited on a computer. The enhanced [NR Shooting] setting produces low-noise images while maintaining high resolution even at mid to high sensitivities. [Shooting for HDR] captures high dynamic range, with options for the simultaneous capture of 4, 8 or 16 images at 30fps.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtended RAW Processing offers enhanced RAW development\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Imaging Edge Desktop application now includes an Extended RAW Processing feature that allows you to take full advantage of the large amount of information in RAW image files for enhanced RAW development, particularly with moving subjects. Use the [Extended NR] for extremely low noise while maintaining full resolution or try [Extended Hi-Res] for 4x the normal pixel count and reduced noise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e5-axis optical stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn advanced optical stabilization unit, gyro sensors, and an enhanced algorithm accurately detect and correct image shake. Up to 7.5-step central and 6.5-step peripheral stabilization allow handheld shooting with no need to boost sensitivity. Use compatible lenses with built-in stabilization for even more effective shake suppression, including when shooting at telephoto focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMore efficient, lightweight RAW format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight RAW format achieves high image quality in smaller files that are easier to manage. The [Compressed (HQ)] format provides even greater compression in lightweight RAW files while prioritizing image quality, and the [Compressed] format allows for extended shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnhanced subject recognition and tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF: Human pose estimation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI processing in the new BIONZ XR2 processing engine improves recognition by approximately 30% over the α7 IV. Human pose estimation technology uses detailed form and pose data to achieve reliable human eye recognition as well as body and head position, even with challenging subjects. The camera can also recognize multiple subjects, meaning it can pick out and track the desired subject in a group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReal-time Recognition AF: Wider subject recognition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReal-time Recognition AF supports [Human], [Animal], [Bird], [Insect], [Car\/Train] and [Airplane] recognition, and an [Auto] mode can automatically detect the subject type. The α7 V offers about 30% improved animal recognition and about 50% improved bird recognition. It now also recognizes the eyes of some grazing and small animals in addition to the eyes, heads and bodies of dogs, cats and similarly featured animals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eReliable Real-time Tracking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAI-based Real-time Tracking accurately focuses on and tracks the selected subject when the shutter button is half-pressed. If the subject cannot be recognized or subject recognition AF is OFF, Sony’s original algorithm processes colour, pattern and spatial data at high speed for reliable focus and tracking. If [Touch Tracking] is engaged, simply touch a subject on the monitor to instantly select it for tracking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-density 759-point focal plane phase-detection AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e759 AF points in a high-density focal plane phase-detection AF system cover approximately 94% of the image area for precise focusing. The BIONZ XR2 engine processes the large amount of data from the image sensor in real time to ensure ideal focus even in challenging situations, such as when shooting small subjects or night scenes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFlexible focus area settings\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α7 V now offers XS, S, M, L and XL focus area spot sizes. The XS size can make focusing easier when foreground objects such as branches are in the way. It is also possible to create a custom focus area of a specified size and even a custom vertical aspect ratio, enabling you to optimize focusing for a wide variety of subjects and scenes. Simply set the shape and size via the touch-sensitive monitor.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise AF in low light\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest AF algorithms achieve high AF precision down to light levels as low as EV-4.0 in AF-S mode (ISO 100 equivalent, F2.0 lens) so that AF is precise and reliable even in low light.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeed\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBlackout-free continuous shooting at up to 30fps\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-speed bursts at up to 30fps with uncompromised AF\/AE tracking are now possible when using the electronic shutter, and there is no viewfinder blackout when shooting stills. Up to 60 AF\/AE calculations per second mean that you can capture fleeting moments with confidence, even when shooting fast, unpredictable action or portraits where expressions can change in an instant.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePre-Capture for those pre-shutter release moments\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCapture that decisive moment, even if it’s in the past. With this feature, half-pressing the shutter button to set focus enables the camera to capture a series of images, starting from up to one second before the shutter button is fully deployed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpeed boost for critical action shots\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse one-button Continuous Shooting Speed Boost to temporarily change the continuous shooting speed at any time while shooting a continuous burst—making sure you never miss that key moment. This function is best used when you can roughly predict the timing of the desired shot, and it’s now available even while shooting single frames.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth, detailed video\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e7K oversampled 4K 60p recording with full pixel readout and no pixel binning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new BIONZ XR2 processor and Exmor RS sensor enable full pixel readout with no pixel binning when recording full-frame. This allows 3.3x the data required for 4K (QFHD: 3840 x 2160) to be compressed into spectacularly detailed 4K 60p images with minimal moiré and jaggies.\u003c\/p\u003e\n\u003cp\u003eIn-camera audio noise reduction\u003c\/p\u003e\n\u003cp\u003eThe Audio Noise Reduction function digitally reduces continuous noise. Working with the camera’s built-in microphone and external microphones, this function can dramatically reduce wind noise and other continuous environmental noise, including mechanical noise from a power zoom lens. Choose between two settings: [Wind NR] and generic [Noise Cut].\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh frame rate 4K recording at up to 120p\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInternal 4K recording at up to 120p makes it possible to produce up to 5x slow motion video with outstanding 4K resolution. Frame rates up to 240fps are available when recording at Full HD resolution, allowing up to 10x slow motion playback (24p recording in S\u0026amp;Q mode) for detailed sports analysis and more. A variety of formats are supported, including 4:2:2 10-bit recording, Long GOP and All Intra.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStable Active Mode handheld shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMake the most of smooth handheld movie shooting thanks to Active Mode optical image stabilization, which now supports 4K 120p recording. The stabilization unit, gyro sensors and image stabilization algorithms enable the camera to precisely detect and correct for movement. Stabilization is even more effective when the body is used with a compatible stabilized lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtreme stabilization with Dynamic active Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Dynamic active Mode adds electronic stabilization to the optical stabilization system for even greater effect. This improves stabilization approximately 30% more than just Active Mode, making it possible to shoot smooth, stable images even when running around with the camera.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for creative possibilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4-axis monitor maximizes shooting flexibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 4-axis multi-angle monitor adjusts upward by 98°, downward by 40° and sideways by 180°, and when open, it can rotate up to 270º. Its 3.2-type 2.1-million-dot (3:2 aspect ratio) touch sensitive display panel has a wide colour gamut and provides clear viewing even in bright conditions. [Monitor Low Bright] reduces brightness and battery drain when the camera has not been used for a pre-settable amount of time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDurable magnesium alloy chassis\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight, high-rigidity magnesium alloy is used for the top cover, front cover, internal frame and rear cover. The grip and front cover are manufactured as a single unit for high rigidity, while the mount is attached by six screws for extra strength. This provides maximum durability on shoots requiring a variety of large, heavy lenses, like super-telephoto lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, stable connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced Wi-Fi for wireless transfers and remote tethering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBuilt-in Wi-Fi (IEEE 802.11ax) with 2x2 MIMO support provides high-speed wireless communication that has been significantly improved over the α7 IV. Communication on the 5 GHz and 6 GHz bands offers maximum speed and stability with minimum interference for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEasy live streaming\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe α7 V offers live streaming at up to 4K 30p via a direct USB (UVC\/UAC) computer connection and via a wired or wireless LAN network. When streaming via LAN, it’s possible to broadcast 4K (3840 x 2160) 30p video while simultaneously recording the same content to an internal memory card. RTMP, RTMPS and SRT protocols are supported.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnvironmental consideration and accessibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecycled materials in cameras and digital camera products\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony's Road to Zero plan aims to achieve a zero environmental footprint by 2050. We use a fully recyclable, durable material, SORPLAS™, as much as possible to reduce environmental stress without compromising performance or functionality. More than 20% of the α7 V is made from recyclable plastic. Additionally, Sony Group manufacturing facilities run on 100% renewable energy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRecyclable non-plastic packaging materials\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony is working toward the use of non-plastic packaging materials that provide ample protection against shock and impact. We ship the α7 V in a plastic-free package made of an Original Blended Material that can be recycled as paper. We also use plant-based non-woven fabrics product bags to further reduce the plastic use and minimize environmental stress.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGreater accessibility for all users\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony wants everyone to enjoy shooting with the α7 V. It comes with specialized accessibility features, such as a Screen Reader that reads most menu screen text aloud, a menu magnifier, and a [Mode Dial Control Set] function. Other advanced features like AI-based Real-time Recognition AF and intuitive touch operation for subject tracking also support a wide range of users.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44385973927981,"sku":"ILCE7M5MB","price":3899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-a7-V-Body-07.jpg?v=1779902420"}],"url":"https:\/\/thecamerastore.com\/collections\/spring-into-sony-2026.oembed","provider":"The Camera Store","version":"1.0","type":"link"}