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Combined with built-in Optical SteadyShot image stabilization, your photos and videos will be crisp, clear and blur-free. An internal focusing mechanism means the lens barrel doesn't move, making for a more compact design with faster autofocus response and reduced minimum focus distance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875555676205,"sku":"SEL35F18","price":579.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products3876-500x500-13549.jpg?v=1780086936"},{"product_id":"sony-nex-16mm-f2-8","title":"Sony 16mm f2.8","description":"\u003cp\u003e\tStylishly designed to match α NEX cameras, the 16mm f2.8 is an exceptionally portable and versatile lens that's perfect for both photos and video. 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Direct Manual Focus mode allows you to manually override Auto Focus mode for complete creative control. And thanks to an internal stepping motor and rear-focusing design, this macro lens performs equally as well when shooting video, ensuring smooth, quiet operation and precise focus control essential for high-quality movie capture.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875608629293,"sku":"SEL30M35","price":349.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products5176-500x500-30891.jpg?v=1780090331"},{"product_id":"sony-nex-50mm-f1-8","title":"Sony 50mm f1.8","description":"\u003cp\u003e\tStep-up from the standard zoom kit lens and explore the world of portrait photography with the SEL50F18 lens. 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Lens-shift image stabilization minimizes the effects of camera shake in the widest possible range of shooting situations, so you always get optimum image quality. An elegantly finished metal exterior emphasizes the overall excellence of this sophisticated design.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875633041453,"sku":"SEL1670Z","price":1049.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products5754-500x500-59936.jpg?v=1780086565"},{"product_id":"sony-sonnar-fe-35mm-f2-8-carl-zeiss","title":"Sony Sonnar FE 35mm F2.8 Carl Zeiss","description":"\u003cp\u003eThe handling and convenience of this compact 35 mm lens are enhanced by an internal focus mechanism that keeps its length constant during focusing. Lightweight design further augments portability as well as handling. 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A circular aperture design contributes to gorgeous bokeh for smoothly defocused backgrounds.\u003c\/p\u003e\u003cp\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\u003cp\u003eSome of the most exciting images are captured in challenging environments. A dust and moisture resistant design means that the lens will continue to perform reliably in moderately wet or dusty conditions, so you can shoot with confidence wherever those great shots are found.\u003c\/p\u003e\u003cp\u003eThe 7-blade circular makes it possible to achieve smoother, more natural defocusing in your images. Get creative with artistic blurring or 'bokeh' — and greater control over the depth of field.\u003c\/p\u003e\u003cp\u003eThe supplied ALC-SH129 is a cap type lens hood. 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The big, bright maximum aperture means you can shoot handheld in low-light conditions while still getting outstanding sharpness and clarity.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eRenowned ZEISS contrast and resolution bring out the best in full frame image sensors such as those in the Sony α7 series, and a large F1.8 maximum aperture can produce beautiful full-frame background bokeh. You can also stop down for extended depth-of-field. A bright lens like this is also an advantage when shooting in low light.\u003c\/p\u003e\n\u003cp\u003eA nine-blade circular aperture works with this lens’s state-of-the-art optics to create beautifully smooth bokeh in out-of-focus background areas when desired, with natural-looking highlights that won’t distract from the important foreground subject and details.\u003c\/p\u003e\n\u003cp\u003eAdvanced technology from ZEISS and Sony combines in a precision optical design with three aspherical elements, two double-sided, that effectively reduce all forms of aberration while achieving outstanding image-wide sharpness and contrast. The ZEISS T* coating suppresses internal reflections, for sublime contrast from highlights to deep blacks.\u003c\/p\u003e\n\u003cp\u003eThe ZEISS T* coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. 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Zoom reversing is available after software update.\u003c\/p\u003e\u003cp\u003e Fingertip control of zoom speed via the zoom lever on the lens barrel or the zoom ring makes it possible to zoom smoothly while maintaining a sure, steady grip on the camera. This can be a significant advantage for consistent, stable handling, especially when shooting movies.\u003c\/p\u003eA constant F4 aperture across the entire 18–105mm range means you can zoom and reframe as necessary without having to think about changing exposure settings. Even at maximum telephoto zoom you can usually shoot without having to boost ISO sensitivity and potentially increase noise.\u003cp\u003eG Lenses are renowned for their beautifully smooth background bokeh. A 7-blade circular aperture design is part of the reason, enhancing smoothness and producing natural highlights. Smooth background defocusing can make the in-focus subject really stand out in images with almost three-dimensional depth.\u003c\/p\u003e\u003cp\u003eBuilt-in Optical SteadyShot image stabilization compensates for camera shake that can blur images when shooting handheld. Sharp, clear night scenes or indoor shots in dim lighting can be captured without the need to boost ISO sensitivity and risk increased noise.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875662663725,"sku":"SELP18105G","price":749.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products6586-2000x2000-100440.jpg?v=1780090309"},{"product_id":"sony-fe-70-200mm-f4-g-oss","title":"Sony FE 70-200mm f4 G OSS","description":"\u003cp\u003eThis compact, lightweight telephoto zoom lens is ideal for full-frame E-mount bodies, delivering superb G Lens image quality throughout the zoom range. 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Quiet operation is also a priority, so an SSM (Super Sonic wave Motor) drive system has been employed for precise, quiet zooming. Independent control rings for zoom, focus, and iris using physical stops are provided for the first time into an E-Mount an lens. 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Advanced optics effectively subdue aberration while achieving high resolution throughout the image area, and a precision linear motor drives focus for quick, smooth response. 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An inner focus mechanism achieves stable, quiet autofocus operation that is ideal for movies as well as stills. For even wider perspectives an optional 21mm Ultra-wide Converter and 16mm Fisheye Converter (Sold Separately) with full 180° (diagonally) coverage are available for extra expressive potential.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875721678893,"sku":"SEL28F20","price":599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products8029-1500x1500-146526.jpg?v=1780090220"},{"product_id":"sony-nex-20mm-f2-8","title":"Sony 20mm f2.8","description":"\u003cp\u003eShooting stills or movies, this slim (20.4 mm), lightweight pancake lens offers outstanding performance. 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Four ED and two Super ED glass elements suppress chromatic aberration for maximum resolution and natural colour without bleeding throughout every image at all focal lengths. Minimum focusing distance is 0.96m, for up to 0.25x magnification. A floating focus mechanism minimizes distortion and aberration that normally limit close-up performance. 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Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReliable in Challenging Conditions\u003cbr\u003e\u003c\/strong\u003eA sealed dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions. 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Starting at 18mm wide-angle and extending through an impressive 6.1x zoom range, it offers a constant F4 maximum aperture all the way. Controls and layout have also been optimized for moviemaking.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-quality G-Lens Optical Design - Ideal for 4K Moviemaking\u003c\/strong\u003e\u003cbr\u003eHigh-quality G Lens optical performance delivers image quality that will satisfy the most demanding professional requirements. Six aspherical elements and three ED glass elements in an 18-element 15-group design effectively suppress spherical and chromatic aberration throughout the zoom range, from the image centre to periphery, achieving high resolution that is ideal for 4K production. 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Slow zoom is also supported, up to three times slower than the FE PZ 28-135mm F4 G OSS.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIndependent Zoom, Focus and Iris Rings for Superior Control\u003cbr\u003e\u003c\/strong\u003eIndependent focus, zoom and iris (aperture) rings offer superior direct operability and reliability for professional visual production. The focus ring slides to switch between auto and manual focus (AF\/MF), so the switchover can be made with no break or change in shooting posture. It also includes a distance scale to aid manual focus and a 0.8mm pitch focus gear, built right onto the focus ring, which provides direct compatibility with standard focusing accessories. Servo \/ manual mechanical zoom with switchable zoom ring direction offer precise control over a wide range of shooting conditions. 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With close-up focus capability up to 1.87ft. (0.57m) min. and 0.25x max. magnification. It’s like having two lenses in one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills. 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Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cstrong\u003eSuper ED glass w\/ multi-coating reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003cp\u003eThe refined optical design includes an ED (Extra-low Dispersion) glass element which dramatically reduces chromatic aberration and provides superior contrast across the entire image, even at large aperture settings, resulting in corner-to-corner sharpness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. 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And it weighs a mere 20 ounces (565 grams). It also features an advanced inner-focus mechanism driven by Sony's Direct Drive SSM (DDSSM) system for fast, accurate AF lock-on as well as smooth, quiet operation. A customizable focus hold button provides extra control versatility, while dust and moisture resistant design means reliable operation even in challenging conditions.\u003c\/p\u003e\n\u003cp style=\"clear: both;\"\u003e\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cbr\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvantages for movie recording\u003c\/strong\u003e\u003cbr\u003eWith a constant F4 maximum aperture throughout the zoom range this lens makes it possible to achieve consistent exposure. Advanced AF with outstanding speed and precision contributes to reliable subject tracking at wide angles for impressive movie perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003eThe overall design of this lens is dust and moisture resistant3for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntegrated lens hood\u003c\/strong\u003e\u003cbr\u003eA built-in lens hood effectively blocks incident light that might cause flare and ghosting, maintaining optimum clarity and contrast even at the lens's widest angles. The supplied lens cap slips right over the built-in hood.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875890106413,"sku":"SEL1224G","price":2299.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products12075-1500x1500-344217.jpg?v=1780090255"},{"product_id":"sony-fe-24-105mm-f4-g-oss","title":"Sony FE 24-105mm F4 G OSS","description":"\u003cp\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 663 grams (23.4 oz). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 0.38 (1.25 ft) and built-in optical image stabilization further enhance all-around versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA fluorine coating on the front element prevents contaminants such as oils, and water from sticking to the front of the lens and makes them easier to remove if they do become attached to the lens surface. 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It features compact, lightweight portability that maximizes the APS-C format E-mount advantage, as well as fast, precise, quiet AF operation that make it an excellent one-lens solution for day-to-day shooting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7.5x zoom in a compact, lightweight lens\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis lens weighs in at a mere 325g (11.5oz), and is no larger than 67.2mm in diameter and 88mm in length. At the telephoto end of the zoom range the focal length is 202.5mm (35mm format equivalent), providing ample reach for general shooting as well as landscapes, wildlife, portraits and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh corner-to-corner resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA new optical design that includes one aspherical element contributes to consistently high resolution from the image centre right out to the edges throughout the zoom range, while two ED (Extra-low Dispersion) glass elements effectively suppress chromatic aberration. Built-in optical image stabilization makes it easier to shoot blur-free images hand-held.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eClose-ups with beautiful background bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eMinimum focusing distance is just 0.45 m (1.48 ft) (0.29x max. magnification), making it easy to shoot close-ups of sweets, flowers and wildlife that combine sharp in-focus subjects with beautiful background bokeh. Bokeh quality is enhanced by a circular aperture design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise, quiet AF is ideal for stills and movies\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA precision linear motor powers the lens's AF system, for fast, precise, quiet operation that is ideally suited for movies as well as stills.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875930017837,"sku":"SEL18135","price":779.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products13144-1000x1000-386042.jpg?v=1780072644"},{"product_id":"sony-fe-400mm-f2-8-gm-oss","title":"Sony FE 400mm f2.8 G Master OSS","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two - newly developed - XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking (up to a 5x improvement in moving-subject tracking) that sports photographers will appreciate. Additionally, a new algorithm developed specifically for the XD motors, notably improves their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperlative G Master quality\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBased on a new optical design that conforms to stringent G Master standards, the FE 400mm F2.8 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eComplementing the wide F2.8 aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. 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This is an important advantage allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875957411885,"sku":"SEL400F28GM","price":16249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products13725-1000x1000-406158_1500x_2ecd0cb8-0756-413c-9c06-80c5006920c9.jpg?v=1780076720"},{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f1.4 G Master","description":"\u003cp\u003eThe 24mm F1.4 GM features an advanced optical design, including two XA (Extreme Aspherical) elements and three ED (Extra-low Dispersion) glass elements that delivering outstanding corner-to-corner resolution, even at a wide F1.4 aperture. An 11-blade circular aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the DDSSM (Direct Drive SSM) focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003e\u003cbr\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural colouration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875973894189,"sku":"SEL24F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products14142-1000x1000-419807.jpg?v=1780072127"},{"product_id":"sony-fe-135mm-f1-8-gm","title":"Sony FE 135mm f1.8 G Master","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eAn F1.8 135-mm prime with superb resolution, bokeh and AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA and Super ED elements deliver high resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eXA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens's focus range.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony's innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage or similarly dynamic subjects with impressive speed, precision and reliability, while also providing AF control that is quiet and virtually free of vibration.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eFloating focus mechanism for improved close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAlthough it is a 135-mm telephoto lens, a floating focus system that effectively controls aberration at all focusing distances has made it possible to achieve a minimum focus distance of just 0.7 m (2.3 ft) and a maximum magnification of 0.25x for close-up photography. Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1 and a fluorine coated front element. 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The FE 600mm F4 GM OSS is also the lightest lens in its class\u003csup\u003e1\u003c\/sup\u003e, weighing in at approx. 6.71 lbs., and features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, Precise \u0026amp; Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo take best advantage of the highly evolved autofocus systems of Sony’s latest full-frame E-mount cameras, the new FE 600mm F4 GM OSS lens features two extreme dynamic (XD) linear motors that drive the lens’ focus group to provide fast, precise AF and reliable subject tracking. These motors are supported by specially developed motion algorithms to minimize lag and instability, as well as to control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance, allowing the lens to capture dynamic, fast moving athletes or wildlife with ease.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eSuperb G Master Image Quality \u0026amp; Bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAs a member of Sony’s flagship G Master series lenses, this new large-aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes a large extreme aspherical (XA) element that effectively suppress all common telephoto lens aberrations, in addition to three fluorite elements that help to minimize chromatic aberration and suppress any amount of colour bleeding. Sony's latest bokeh simulation technologies and XA element are also utilized to control spherical aberration and help achieve exquisite bokeh.\u003cbr\u003e\u003cbr\u003eThe lens features an 11-blade circular aperture mechanism that contributes to the high quality of bokeh in images, and it has been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare or ghosting in images.\u003cbr\u003e\u003cbr\u003eThe new FE 600mm F4 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths\u003csup\u003e2\u003c\/sup\u003e while maintaining fast, precise AF performance.\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eLightweight, Balanced Design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe new super-telephoto prime lens provides a level of portability and maneuverability that has never been achieved before in a lens of its class. Based on technology from the acclaimed FE 400mm F2.8 GM OSS lens, the lightweight design of the new 600mm lens is achieved through the usage of three fluorite elements, with a reduced number of elements deployed at the front of the barrel. Magnesium alloy is also used throughout the lens to help minimize weight and bulk.\u003cbr\u003e\u003cbr\u003eAlso inherited from FE 400mm F2.8 GM OSS, the new 600mm lens features a lens design that is not front-heavy, reducing moment of inertia that resists rotation and ensuring quicker, more precise panning when shooting handheld or on a monopod.\u003cbr\u003eDurability, Reliability \u0026amp; Control\u003cbr\u003e\u003cbr\u003eTo withstand the harsh conditions of sporting events and wildlife photography, the new Sony FE 600mm F4 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is dust and moisture resistant\u003csup\u003e3\u003c\/sup\u003e, and its front element is coated with fluorine to resist dirt and fingerprints.\u003cbr\u003e\u003cbr\u003eFE 600mm F4 GM OSS features an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features, if desired. There is also a Full-Time DMF switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus.\u003cbr\u003e\u003cbr\u003eAdditionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a Mode 3 setting\u003csup\u003e4\u003c\/sup\u003e with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function’ settings, and a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 14px;\"\u003e1. Compared to interchangeable 600mm F4 lenses for 35mm full-frame format camera bodies, as of June 2019. Sony survey\u003cbr\u003e2. Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively\u003cbr\u003e3. ot guaranteed to be 100% dust and moisture proof\u003cbr\u003e4. MODE 3 is supported by the latest α9\/α7R III\/α7 III software version. Refer to the Sony support site for camera body compatibility information\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876006662189,"sku":"SEL600F40GM","price":16899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15056-1000x1000-485873.jpg?v=1780071704"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss","title":"Sony FE 200-600mm f5.6-6.3 G OSS","description":"\u003cp\u003eSony’s furthest reaching E-mount zoom, the new G Lens™ series model utilizes many of the company’s most advanced lens design technologies to ensure excellent image quality, high-performance autofocus (AF) and outstanding control. When paired with any of the latest, fastest E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects, including birds, wildlife, athletes in motion and much more.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003cstrong\u003eExtended reach with built-in stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eVersatile tele-zoom range from 200mm telephoto to 600mm super-telephoto\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eCompatible with Sony’s E-mount 1.4x and 2.0x teleconverters, extending the reach to a maximum of 840mm at F9 or 1200mm at F13 with outstanding image quality and AF performance\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eBuilt-in optical stabilization with three different mode settings, enabling images that are sharp and in-focus at extended super-telephoto focal lengths\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eHigh resolution and corner-to-corner sharpness throughout the entire zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eFive extra-low dispersion (ED) glass elements and an aspherical element, arranged in a new optical design that minimizes chromatic aberration\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003e11-blade circular aperture mechanism that ensures beautiful bokeh\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eCoated with Sony’s original Nano AR coating to suppress unwanted reflections, glare or ghosting in images\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eFast, precise and quiet autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eEquipped with Sony’s Direct Drive SSM (DDSSM) focusing system, which has the power and precision needed to drive the lens mechanism for remarkably fast, accurate focusing\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eAdvanced focus system for exceptionally quiet operation, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eInternal zoom mechanism for reliable and stable handheld shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eOverall lens length does not change while zooming, maintaining consistent balance and distance between the front of the lens and desired shooting subject\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eA fixed-length structure – internal zoom mechanism – retains high resistance to dust and moisture  in order to deal with difficult outdoor conditions\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eQuick zoom operation with light zoom ring torque\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eRefined control and reliability for use in the field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eFocus ring featuring Linear Response MF for fine, responsive manual focus control\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eThree customizable focus-hold buttons, plus a Focus Range Limiter\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eDust and moisture resistant design\u003csup\u003e1\u003c\/sup\u003e and fluorine coating on the front element to resist dirt and fingerprints\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cem\u003e1. Not guaranteed to be 100% dust and moisture proof\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876006694957,"sku":"SEL200600G","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15057-1000x1000-485883.jpg?v=1780071674"},{"product_id":"sony-fe-35mm-f1-8","title":"Sony FE 35mm f1.8","description":"\u003cp style=\"text-align: justify;\"\u003eThe compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution and large-aperture, full-frame performance in compact and lightweight lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6 mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability\u003c\/li\u003e\n\u003cli\u003eAdvanced optical construction, including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame; 9-blade circular aperture enhances beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eVersatile control and handling for a wide range of imaging needs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConveniently placed, customizable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus\u003c\/li\u003e\n\u003cli\u003eLinear Response Manual Focus for fine, responsive manual focus control\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eQuiet AF with excellent tracking for movies as well as stills\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan\u003eFast, precise and quiet linear-motor AF drive system for both stills and continuous focus control\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876011446317,"sku":"SEL35F18F","price":799.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15181-1000x1000-490485.jpg?v=1780071627"},{"product_id":"sony-e-70-350mm-f4-5-6-3-g-oss","title":"Sony E 70-350mm f4.5-6.3 G OSS","description":"\u003cp\u003eThis high-resolution super-telephoto APS-C zoom G lens features an optimized optical and mechanical design, resulting in excellent image quality across the image area and 350mm max zoom range, with convenience and mobility of the compact, lightweight design. Built-in optical image stabilization adds stability and fast, precise, and quiet XD linear motors rapidly bring your image into focus.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003cstrong\u003ePremium G Lens optical design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis 70-350mm (105-525mm full-frame equiv.) super-telephoto zoom lens weighs in at only 22oz. (625g). The advanced G lens design includes an aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be a problem at super-telephoto focal lengths. Sharp, clear image quality is easy to achieve at all focal lengths, right out to the image edges.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXD Linear Motor for fast, precise, quiet AF \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s advanced XD (extreme Dynamic) linear motor technology - the same type used in G Master series lenses - focuses on and tracks even fast-moving subjects with outstanding speed and precision. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e7-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 7-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. Alpha lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFocus hold button, programmable for multiple function\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003csup\u003e1\u003c\/sup\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures1.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eOptical SteadyShot™ image stabilization\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eHigh-performance Optical SteadyShot™ image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. 5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eZoom Lock Switch\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eZoom lock switch prevents the lens from extending under its own weight during transportation.\u003cbr\u003e\u003cem\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003cbr\u003e1 Not guaranteed to be 100% dust and moisture resistant\u003c\/span\u003e\u003c\/em\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876026224685,"sku":"SEL70350G","price":999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15522-1000x1000-502209.jpg?v=1780003832"},{"product_id":"sony-e-16-55mm-f2-8-g","title":"Sony E 16-55mm f2.8 G","description":"\u003cp\u003eA compact, large-aperture APS-C standard zoom for users who want a small, lightweight system that provides advanced control as well as outstanding image quality. 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The 9-blade circular aperture contributes to gorgeous bokeh while the XD (Extreme Dynamic) Linear Motor offers fast, precise, quiet AF and tracking\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eF2.8 max aperture\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe F2.8 max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo AA (advanced aspherical) elements and two aspherical elements\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements and two aspherical elements suppress aberration for outstanding corner-to-corner G Lens resolution. These four specially shaped “aspherical” elements restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and ultra-wide angles, achieving impressively high resolution that fully satisfies expectations for the G Lens brand.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXD Linear Motor for fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s advanced XD (extreme Dynamic) linear motor technology - the same type used in G Master series lenses - focuses on and tracks even fast-moving subjects with outstanding speed and precision. Operation is also quiet, allowing videographers to take advantage of the constant F2.8 aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant for robust reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe dust and moisture resistance design makes this lens appropriate for heavy-duty outdoor use, especially when combined with a camera that employs weather resistant measures.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFlourine coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants that do become attached to the lens surface.\u003cem\u003e\u003cspan style=\"font-size: 14px;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876026322989,"sku":"SEL1655G","price":1449.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15523-1000x1000-502218.jpg?v=1780003834"},{"product_id":"sony-fe-20mm-f1-8-g","title":"Sony FE 20mm f1.8 G","description":"\u003cp style=\"text-align: justify;\"\u003eThe Sony FE f1.8 G achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is also remarkably compact, and matched with an E-mount body makes up a versatile, mobile system with outstanding AF performance, control and reliability for a wide variety of shooting needs.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003cstrong\u003eUltra-wide 20-mm perspectives, superb resolution from F1.8\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements in an innovative optical design minimize aberration for outstanding corner-to-corner resolution right from the lens’s widest F1.8 aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight for enhanced mobility and handling\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAn advanced optical design that includes two AA elements is supported by a refined mechanical system in a G Lens that weighs just 373 g (13.2 oz). Small size and light weight enhance mobility when used with compact E-mount bodies, and make up a well-balanced system that is ideal for use on gimbals or accessory grips. The FE 20 mm F1.8 G is a versatile lens for a wide variety of still and movie shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, natural-looking bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn addition to precise control of spherical aberration—which has significant influence on bokeh quality—the FE 20 mm F1.8 G has a 9-blade circular aperture that contributes to smooth, creamy bokeh and natural-looking highlights that are hallmarks of the G Lens series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealistically rendered point sources\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements are employed to minimize sagittal flare so that point light sources are reproduced accurately, without colour smearing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXD Linear Motors maximize AF speed, precision and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo XD (eXtreme Dynamic) Linear Motors easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of full auto-focus speed, precision and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s large focus group smoothly and without delays for responsive, silent, low-vibration auto focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance, even for selfies\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn addition to the fact that 20 mm is a great focal length for selfies, this lens has a minimum focusing distance of just 0.19 m (0.63 ft) when used in AF mode, and an even closer 0.18 m (0.59 ft) minimum focusing distance when focused manually. It is an excellent choice for gimbal\/grip mounting, whether shooting selfies or other subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth operation and high reliability in a compact lens\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA focus hold button, focus mode switch, aperture ring and other controls are designed and positioned for easy operation and a smooth workflow. Alternative functions that support the user’s individual shooting needs can be assigned to the focus hold button via camera body menu settings. The front lens element is fluorine-coated to repel water and grime, and the lens’s dust- and moisture-resistant design1 provides the reliability needed for outdoor use in challenging conditions.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876055289901,"sku":"SEL20F18G","price":1199.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16181-1000x1000-527711.jpg?v=1780003445"},{"product_id":"sony-fe-12-24mm-f2-8-gm","title":"Sony FE 12-24mm f2.8 G Master","description":"\u003cp style=\"text-align: justify;\" data-mce-style=\"text-align: justify;\"\u003eThe ultra-wide 12-mm angle of view available with this versatile, makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye. 12–24-mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew optics with the largest XA element\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree XA (extreme aspherical) elements, including the largest ever made for any α lens, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimal aberration enhances sharpness\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration that can degrade resolution in this type of large-aperture lens, ensuring that colour smearing does not occur anywhere in the image area so that maximum sharpness is maintained throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSurprisingly small and lightweight\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAn innovative optical design with four aspherical elements, including three XA types, plus a mechanical design that features high-performance XD Linear Motors, in a compact 12–24-mm constant F2.8 zoom that weighs only 847 grams. This lens is ideal for landscapes, night scenes and architecture, while providing extra mobility for active sports shooters who want to use ultra-wide angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCrisp images in difficult light\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been developed to suppress internal reflections that can cause flare and ghosting for clear, crisp imagery. Despite the lens’s wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGorgeous G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWhile the extremely high surface precision of the lens’s XA elements effectively suppresses onion-ring bokeh, fine tuning of its spherical aberration characteristics during both design and manufacture, plus a nine-blade circular aperture, contribute to exquisitely smooth, creamy G Master bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 maximum aperture for flexible moviemaking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWith a constant F2.8 maximum aperture at all focal lengths, aperture does not change while zooming so that exposure, shutter speed and ISO sensitivity can remain consistent while shooting movies. When used on an APS-C body or with a Super 35 angle of view, the wide end of the zoom range becomes equivalent to 18 mm on a full-frame body, providing a very useful zoom range for moviemaking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA dust- and moisture-resistant design provides the reliability needed for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFloating mechanism achieves excellent resolution from infinity to close focus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance. Top performance is maintained from infinity to close-up focus, throughout the entire zoom range. The floating mechanism not only contributes to outstanding close-up performance, but also outstanding sharpness with subjects at any distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA total of four XD Linear Motors, two for each of the lens’s focus groups, contribute to fast, precise autofocus and tracking that augment the many advantages provided by Sony’s native lenses. This advanced system makes full use of the speed potential provided by high-performance camera bodies, making it easier to capture significant moments in the most dynamic sports or other types of action. AF operation is also quiet with minimal vibration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRear filter holder\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eStandard sheet-type ND, colour correction and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876075114541,"sku":"SEL1224GM","price":3999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16683-1000x1000-546346.jpg?v=1780071383"},{"product_id":"sony-fe-28-60mm-f4-5-6","title":"Sony FE 28-60mm f4-5.6","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eCompact standard zoom lens with full-frame performance\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 28–60 mm F4–5.6 combines full-frame image quality and impressive compactness and lightness (5.9 oz, 167 g) through excellent mechanical and optical design, including its retracting structure and three aspherical lens elements. For everyday snaps, travel, and vlogging, it's the ideal lens for compact E-mount full-frame cameras—delivering ease, portability, and high image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA standard zoom lens with corner-to-corner full-frame resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo deliver the optical performance and corner-to-corner resolution necessary for full-frame imaging, the FE 28–60 mm F4–5.6 features three aspherical lens elements. The precise shape of these elements suppresses image distortions and aberrations. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIdeal focal length and close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eCapture a wide variety of everyday subjects with the flexible focusing range. With a minimum focusing distance of just 0.3 m (telephoto 0.45 m), you can achieve good close-ups of food and flowers. The compact design makes it the ideal tool for everything from table photos to vlogs with full-frame quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear-motor drive extracts maximum AF performance from the latest full-frame cameras\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA Sony linear motor provides fast and precise focusing, and quiet operation in both movie and still-image capture. Combined with the latest α full-frame cameras, you can confidently lock onto even fast-moving subjects using AF functions like Real-time Tracking and Real-time Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFor confidence, dependability, and ease of use in a range of shooting environments, the compact and lightweight design features sealing for dust and moisture resistance.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876083044397,"sku":"SEL2860","price":649.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16894-1000x1000-553330.jpg?v=1780003021"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm f1.4 G Master","description":"\u003cp\u003e\u003cspan\u003eThe Sony FE 35mm f1.4 GM lens is classically known as an essential full-frame prime lens. The G Master F1.4 version is Sony's pro 35mm lens. Although it’s a fixed focal length, it is versatile for a variety of subjects since it offers a slightly wider-than-natural perspective. The F1.4 aperture makes this an excellent night photography companion as it allows plenty of light in even the most challenging low lighting environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35077251006509,"sku":"SEL35F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-35mm-F1.4-GM.jpg?v=1779998004"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 G Master","description":"\u003cp\u003e\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39280186228781,"sku":"SEL50F12GM","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-50mm-f1.2-GM.jpg?v=1779997881"},{"product_id":"sony-fe-50mm-f2-5-g","title":"Sony FE 50mm f2.5 G","description":"\u003cp\u003eCompact, superbly built standard prime lens\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It’s the ideal lens for shooting casual portraits. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003c\/p\u003e\n\u003cp\u003eA matching set of portable primes\u003cbr\u003e\u003cbr\u003eThis is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49-mm filter diameter, compact design and layout. They’re compact enough to carry all three, so you’re ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.\u003c\/p\u003e\n\u003cp\u003eIntuitive, metal design and clear optics\u003cbr\u003e\u003cbr\u003eThe metal (aluminum) finish of the lens body and hood, plus the engraved focal length and aperture markings, emphasize a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003c\/p\u003e\n\u003cp\u003eCompact and lightweight for constant carrying and comfortable shooting\u003cbr\u003e\u003cbr\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of two aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 6.2 oz (174 g). The lens is ideal for shooting casual outdoor portraits or snaps, or movie shooting with a gimbal. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003c\/p\u003e\n\u003cp\u003eBeautiful natural bokeh\u003cbr\u003e\u003cbr\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.\u003c\/p\u003e\n\u003cp\u003eDouble linear motors for fast, precise and quiet AF\u003cbr\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture decisive moments in street snaps, expression changes in portraits and the like. The fast, precise and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003eExcellent close-up performance\u003cbr\u003e\u003cbr\u003eA minimum focus distance of 1.15 ft (35 cm) (AF) \/ 1.02 ft (31 cm) (MF) and magnification of 0.18x (AF) \/ 0.21x (MF) make the lens useful in many situations like table photography or shooting close-ups of flowers or small objects you find around town with a blurred background that makes the subject stand out.\u003c\/p\u003e\n\u003cp\u003eHigh operability and reliability in a compact design\u003cbr\u003e\u003cbr\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminum) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. 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The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for constant carrying and comfortable shooting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of three aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 5.8 oz (162 g). The lens is ideal for shooting scenery or snaps, or movie shooting with a gimbal, or selfie shooting using the wide angle of view. 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The ED glass element suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble linear motors for fast, precise and quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture vital moments in street snaps and the like. 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Two XA (extreme aspherical) elements and one aspherical lens element maintain excellent resolution throughout the entire image area and contribute to its compact and lightweight design. Two ED (Extra-low Dispersion) glass elements and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 14mm F1.8 G Master is useful in all types of low-light situations for both still and movie shooting, thanks to the maximum F1.8 aperture. Users can faithfully render point light sources, like stars for astrophotography, without having to use extremely slow shutter speeds. A common problem plaguing wide angle lenses is light entering at extreme angles that could reflect internally. The FE 14mm F1.8 G Master uses Sony’s original Nano AR Coating II technology to maximize clarity and effectively subdue flare and ghosting.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe FE 14mm F1.8 G Master can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 9.8-inch minimum focus distance, the FE 14mm F1.8 G Master offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally controlled aberration allow the FE 14mm F1.8 G Master to produce exquisite background bokeh without the undesirable “onion-ring” effect.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced and Quiet Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsing two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8 giving professional shooters the reliability they need to get the job done in challenging conditions. 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For added creative freedom, the FE 14mm F1.8 G Master includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter and more. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. 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An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 m) at 70 mm and 2.69 ft (0.82 m) at 200mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. 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A continuously variable zoom lever makes it easy to execute super-slow constant-speed zooms, and zoom can be remotely controlled even while the camera is mounted on a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors deliver stunning AF performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo XD (Extreme Dynamic) Linear Motors deliver high thrust for quick, quiet, low vibration autofocus while maintaining compact lens dimensions. Tenacious, reliable AF can smoothly track subjects while shooting high frame rate photos or movies. With a compatible camera, it is possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second and movies up to 120fps. 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Whether you’re shooting stills or movies, superb operability and AF performance combine with compact, lightweight portability for multifaceted versatility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEye-opening G Lens resolution from full aperture\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn innovative optical design that includes three aspherical elements effectively corrects field curvature and aberration, achieving outstanding resolution throughout the lens’s wide 15 mm field of view, even at full F1.4 aperture. One ED (Extra-low Dispersion) glass element and one Super ED glass element further suppress chromatic aberration and effectively reduce peripheral colour fringing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking bokeh at F1.4\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis lens’s large F1.4 aperture makes it possible to produce beautiful bokeh that is enhanced by precisely controlled spherical aberration and a 7-blade circular aperture. 0.17 meter minimum focus and 0.15x maximum magnification let you get close to the subject while producing deep background bokeh. Impressive close-up capability is an advantage for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for new shooting freedom\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe small size and low weight of this lens make it a perfect match for compact APS-C camera bodies. A design that maximizes the benefits of aspherical elements and the short mirrorless flange back distance delivers stunning performance in a lens that is only 66.6 x 69.5 mm (2-5\/8 x 2-3\/4 in.) and weighs only 219 g (7.8 oz.). A great choice for wide-angle landscapes, architecture, interiors, and snapshots in general.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced AF realizes full body speed potential\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTwo linear motors give this large-aperture lens impressively fast, precise autofocus and tracking performance for both stills and movies. AF and tracking are so responsive that the full speed potential of the body used can be fully realized so that even fast or erratically moving subjects can be reliably captured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn expressive tool for movie shooters\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWith an internal focus mechanism that keeps overall lens length constant while focusing, this lens is easy to handle in a wider range of situations. A consistent center of gravity also means that gimbal balancing is easier. The lens’s small size and low weight provide important handling advantages too. Advanced optical design minimizes focus breathing and reduces unwanted angle-of-view shifts in movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperb operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe focus ring features Linear Response MF for direct manual focusing that responds like mechanical focus. There is also an aperture ring with an click stop on\/off switch for intuitive aperture control, a focus hold button and focus mode switch for extra focus control versatility. And to ensure maximum reliability in challenging outdoor conditions, this rugged lens has a dust and moisture resistant design.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40733815406637,"sku":"SEL15F14G","price":949.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-15mm-f1.4-G.jpg?v=1779991655"}],"url":"https:\/\/thecamerastore.com\/collections\/sony-mirrorless-lenses.oembed","provider":"The Camera Store","version":"1.0","type":"link"}