{"title":"Sony G Master Lenses","description":"","products":[{"product_id":"sony-fe-24-70mm-f2-8-gm","title":"Sony FE 24-70mm f2.8 G Master","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM lens is a popular wide-angle to short telephoto lens known for its speed and versatility. It features a constant f\/2.8 maximum aperture to provide pleasing background separation and to allow excellent light-gathering abilities even in low-light conditions. This G-Master lens offers sharpness and performance throughout the zoom range. It also delivers fast, quiet AF performance, and responsive manual focus handling. The lens is dependable in a variety of conditions since it is dust and moisture-sealed.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented resolution and detail\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBright, fast F2.8 at any focal length\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eKeep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise focus at blazing speed\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDirect Drive SSM (DDSSM) minimizes spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional lens control features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875798847533,"sku":"SEL2470GM","price":2199.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products9717-1500x1500-204478.jpg?v=1780077943"},{"product_id":"sony-fe-85mm-f1-4-gm","title":"Sony FE 85mm f1.4 G Master","description":"\u003cp\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh. Designed and built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest F1.4 aperture setting.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875799011373,"sku":"SEL85F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products9718-1500x1500-204486.jpg?v=1780077945"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss","title":"Sony FE 70-200mm f2.8 G Master OSS","description":"\u003cp\u003eG Master design and technology in a new constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance. An XA (extreme aspherical) element with 0.01 micron surface precision contributes to previously unachievable resolution and stunning bokeh for new expressive potential. Four ED and two Super ED glass elements suppress chromatic aberration for maximum resolution and natural colour without bleeding throughout every image at all focal lengths. Minimum focusing distance is 0.96m, for up to 0.25x magnification. A floating focus mechanism minimizes distortion and aberration that normally limit close-up performance. Advanced double-linear and ring SSM (Super Sonic wave Motor) actuators provide the precision and power required for both still and video AF in this full-size, heavy lens.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875799502893,"sku":"SEL70200GM","price":2699.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products9744-1000x1000-205403.jpg?v=1780077917"},{"product_id":"sony-fe-100mm-f2-8-stf-gm-oss","title":"Sony FE 100mm f2.8 STF G Master OSS","description":"\u003cp\u003eThe Sony FE 100mm f2.8 STF GM OSS is a unique 100mm mid-telephoto lens featuring STF (Smooth Trans Focus) technology that can elevate portraits and subjects that benefit from smooth background bokeh to new artistic heights while boasting G Master resolution. It also offers close-up capability with up to 0.25x magnification and fast, precise and quiet autofocus. Optical SteadyShot™ image stabilization minimizes blur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eTheSony FE 100mm f2.8 STF GM OSS lens supports both contrast AF and focal-plane phase detection AF, and has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The focusing system’s double linear motor takes on the vital role of providing high-speed actuation for the AF contrast detection system when shooting video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelectable Macro mode – two lenses in one\u003c\/strong\u003e\u003cbr\u003eBesides being a perfect portrait lens, the Sony FE 100mm f2.8 STF GM OSS incorporates a convenient ring-switch on the lens barrel to select from full range to a macro range. With close-up focus capability up to 1.87ft. (0.57m) min. and 0.25x max. magnification. It’s like having two lenses in one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills. Since this lens incorporates an apodization (ADP) lens element, the aperture ring is calibrated for F-stops and T-stops.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background bokeh as well as perfectly round points of defocused light. Conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical lens dramatically reduces spherical aberration\u003c\/strong\u003e\u003cbr\u003eAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cstrong\u003eSuper ED glass w\/ multi-coating reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003cp\u003eThe refined optical design includes an ED (Extra-low Dispersion) glass element which dramatically reduces chromatic aberration and provides superior contrast across the entire image, even at large aperture settings, resulting in corner-to-corner sharpness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Focus maintains lens dimensions \u003c\/strong\u003e\u003cbr\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change when focusing. This is especially important when using for video recording. Other important benefits include fast autofocusing and a short minimum focusing distance. Also, the filter thread at the front of the lens does not rotate, which is convenient when using a polarizing filter.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875870609453,"sku":"SEL100F28GM","price":2049.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products11559-1500x1500-316802.jpg?v=1780077249"},{"product_id":"sony-fe-100-400mm-f4-55-6-gm-oss","title":"Sony FE 100-400mm f4.5–5.6 G Master OSS","description":"\u003cp\u003eThe Sony FE 100-400mm f4.5–5.6 GM OSS is an exceptionally powerful full-frame super-telephoto zoom. Boasting Sony's G Master quality and resolution, each image is incredibly sharp, crisp and clear. With outstanding AF to keep up with fast-paced sports or unpredictable wildlife and a compact design, this lens is great for enthusiasts and professionals alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary detail and bokeh in one lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eG Master design combines extraordinary sharpness and smooth bokeh in one lens. It’s not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens' widest aperture and produce smooth beautiful bokeh at the same time, but that’s Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUncompromised G Master Design and Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe complex design features 22 lens elements configured in 16 different groups, including one Super ED (Extra-low Dispersion) and two ED glass elements, all of which work together to minimize chromatic aberration and ensure the ultimate resolution from corner to corner. The lens also has Sony’s original Nano AR coating, which is particularly useful for shooting sports scenes or wildlife, as it reduces unwanted reflections, flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Quiet, Precise Focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn order to realize the maximum AF performance of a camera like the α9 and keep up with fast-moving action, common with sports and wildlife photography, the new FE 100-400mm GM super telephoto zoom lens features a double motor system. The Direct Drive Supersonic Wave Motor (DDSSM) drives the heavy front focus lens group, while the Double-linear motor system enables rapid acceleration of the main lens group to capture sudden subject motion. High precision positioning control and a newly optimized AF algorithm ensure the subject is found and focused on quickly, while the combination of the double linear motor and Direct Drive SSM actuator ensures fast, precise focusing, and quiet operation. In addition, the Double-linear motor system ‘oscillates’, to quietly achieve pinpoint focus when shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Performance Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-performance Optical SteadyShot image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. The stabilization lens is driven by a linear motor for fast, precise compensation. Additionally, 5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical Lens Dramatically Reduces Spherical Aberration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED and Super ED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eED (Extra-low Dispersion) and Super ED glass elements take axial chromatic aberration caused by differences in magnification, out of the picture. The 100-400mm GM Super telephoto zoom lens incorporates one Super ED and two ED glass elements to maximize resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural colouration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Hold Button, Programmable for Multiple Functions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Torque Adjustment Ring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 100-400mm GM has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the FE 100-400mm GM weighs in at a mere 49.3 ounces (1,395 grams), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875878604845,"sku":"SEL100400GM","price":3399.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products11779-1500x1500-332431.jpg?v=1780085363"},{"product_id":"sony-fe-16-35mm-f2-8-gm","title":"Sony FE 16-35mm F2.8 G Master","description":"\u003cp\u003eThe Sony FE 16-35mm F2.8 GM is a versatile zoom lens with an ultra-wide-angle perspective capable of superbly sharp results. It delivers consistent resolution from corner to corner and is also well corrected throughout the range. This is one of Sony's G Master professional quality lenses and is designed to work with current and future full-frame Sony mirrorless e-mount cameras. G Master is the designation for outstanding speed, efficiency, and reliability. It is weather-sealed and intuitively designed featuring a programmable focus-hold button.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, high-resolution F2.8 16–35mm zoom\u003c\/strong\u003e\u003cbr\u003eThe first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera bodies. The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cbr\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimum resolution at any focal length\u003c\/strong\u003e\u003cbr\u003eConsistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eTwo DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight and compact for high mobility\u003c\/strong\u003e\u003cbr\u003eClass-leading size and weight reductions have been achieved while maintaining outstanding optical performance. This lens is an ideal match for compact E-mount bodies, providing a portable, manageable system that's easy to take along on hiking or mountaineering photo excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e11 blades enhance bokeh beauty\u003c\/strong\u003e\u003cbr\u003eSony's original 11-blade circular aperture contributes to even greater bokeh quality. Design and materials have been revised to maintain a round shape, and strict circularity standards are applied to ensure that the full beauty of the lens's bokeh is achieved without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine coated front element\u003c\/strong\u003e\u003cbr\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking, and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875890073645,"sku":"SEL1635GM","price":2699.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products12076-1500x1500-344236.jpg?v=1780076923"},{"product_id":"sony-fe-400mm-f2-8-gm-oss","title":"Sony FE 400mm f2.8 G Master OSS","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two - newly developed - XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking (up to a 5x improvement in moving-subject tracking) that sports photographers will appreciate. Additionally, a new algorithm developed specifically for the XD motors, notably improves their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperlative G Master quality\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBased on a new optical design that conforms to stringent G Master standards, the FE 400mm F2.8 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eComplementing the wide F2.8 aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front-element coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. Manual focus changes linearly in response to focus ring rotation, giving you the control immediacy needed for fast, accurate manual focusing.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eHigh-speed, accurate AF tracking at F22 aperture\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eHigh-speed, accurate AF tracking for continuous shooting at minimum F22 aperture (α9 software must be updated to the latest version). This is an important advantage allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875957411885,"sku":"SEL400F28GM","price":16249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products13725-1000x1000-406158_1500x_2ecd0cb8-0756-413c-9c06-80c5006920c9.jpg?v=1780076720"},{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f1.4 G Master","description":"\u003cp\u003eThe 24mm F1.4 GM features an advanced optical design, including two XA (Extreme Aspherical) elements and three ED (Extra-low Dispersion) glass elements that delivering outstanding corner-to-corner resolution, even at a wide F1.4 aperture. An 11-blade circular aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the DDSSM (Direct Drive SSM) focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003e\u003cbr\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural colouration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875973894189,"sku":"SEL24F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products14142-1000x1000-419807.jpg?v=1780072127"},{"product_id":"sony-fe-135mm-f1-8-gm","title":"Sony FE 135mm f1.8 G Master","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eAn F1.8 135-mm prime with superb resolution, bokeh and AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA and Super ED elements deliver high resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eXA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens's focus range.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony's innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage or similarly dynamic subjects with impressive speed, precision and reliability, while also providing AF control that is quiet and virtually free of vibration.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eFloating focus mechanism for improved close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAlthough it is a 135-mm telephoto lens, a floating focus system that effectively controls aberration at all focusing distances has made it possible to achieve a minimum focus distance of just 0.7 m (2.3 ft) and a maximum magnification of 0.25x for close-up photography. Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1 and a fluorine coated front element. Overall, this is a lens that meets professional requirements for control and reliability for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875989884973,"sku":"SEL135F18GM","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products14625-1000x1000-471412.jpg?v=1780076482"},{"product_id":"sony-fe-600mm-f4-gm","title":"Sony FE 600mm f4 G Master","description":"\u003cp style=\"text-align: justify;\"\u003eAs Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The FE 600mm F4 GM OSS is also the lightest lens in its class\u003csup\u003e1\u003c\/sup\u003e, weighing in at approx. 6.71 lbs., and features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, Precise \u0026amp; Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo take best advantage of the highly evolved autofocus systems of Sony’s latest full-frame E-mount cameras, the new FE 600mm F4 GM OSS lens features two extreme dynamic (XD) linear motors that drive the lens’ focus group to provide fast, precise AF and reliable subject tracking. These motors are supported by specially developed motion algorithms to minimize lag and instability, as well as to control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance, allowing the lens to capture dynamic, fast moving athletes or wildlife with ease.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eSuperb G Master Image Quality \u0026amp; Bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAs a member of Sony’s flagship G Master series lenses, this new large-aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes a large extreme aspherical (XA) element that effectively suppress all common telephoto lens aberrations, in addition to three fluorite elements that help to minimize chromatic aberration and suppress any amount of colour bleeding. Sony's latest bokeh simulation technologies and XA element are also utilized to control spherical aberration and help achieve exquisite bokeh.\u003cbr\u003e\u003cbr\u003eThe lens features an 11-blade circular aperture mechanism that contributes to the high quality of bokeh in images, and it has been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare or ghosting in images.\u003cbr\u003e\u003cbr\u003eThe new FE 600mm F4 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths\u003csup\u003e2\u003c\/sup\u003e while maintaining fast, precise AF performance.\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eLightweight, Balanced Design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe new super-telephoto prime lens provides a level of portability and maneuverability that has never been achieved before in a lens of its class. Based on technology from the acclaimed FE 400mm F2.8 GM OSS lens, the lightweight design of the new 600mm lens is achieved through the usage of three fluorite elements, with a reduced number of elements deployed at the front of the barrel. Magnesium alloy is also used throughout the lens to help minimize weight and bulk.\u003cbr\u003e\u003cbr\u003eAlso inherited from FE 400mm F2.8 GM OSS, the new 600mm lens features a lens design that is not front-heavy, reducing moment of inertia that resists rotation and ensuring quicker, more precise panning when shooting handheld or on a monopod.\u003cbr\u003eDurability, Reliability \u0026amp; Control\u003cbr\u003e\u003cbr\u003eTo withstand the harsh conditions of sporting events and wildlife photography, the new Sony FE 600mm F4 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is dust and moisture resistant\u003csup\u003e3\u003c\/sup\u003e, and its front element is coated with fluorine to resist dirt and fingerprints.\u003cbr\u003e\u003cbr\u003eFE 600mm F4 GM OSS features an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features, if desired. There is also a Full-Time DMF switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus.\u003cbr\u003e\u003cbr\u003eAdditionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a Mode 3 setting\u003csup\u003e4\u003c\/sup\u003e with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function’ settings, and a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 14px;\"\u003e1. Compared to interchangeable 600mm F4 lenses for 35mm full-frame format camera bodies, as of June 2019. Sony survey\u003cbr\u003e2. Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively\u003cbr\u003e3. ot guaranteed to be 100% dust and moisture proof\u003cbr\u003e4. MODE 3 is supported by the latest α9\/α7R III\/α7 III software version. Refer to the Sony support site for camera body compatibility information\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876006662189,"sku":"SEL600F40GM","price":16899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15056-1000x1000-485873.jpg?v=1780071704"},{"product_id":"sony-fe-12-24mm-f2-8-gm","title":"Sony FE 12-24mm f2.8 G Master","description":"\u003cp style=\"text-align: justify;\" data-mce-style=\"text-align: justify;\"\u003eThe ultra-wide 12-mm angle of view available with this versatile, makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye. 12–24-mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew optics with the largest XA element\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree XA (extreme aspherical) elements, including the largest ever made for any α lens, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimal aberration enhances sharpness\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration that can degrade resolution in this type of large-aperture lens, ensuring that colour smearing does not occur anywhere in the image area so that maximum sharpness is maintained throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSurprisingly small and lightweight\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAn innovative optical design with four aspherical elements, including three XA types, plus a mechanical design that features high-performance XD Linear Motors, in a compact 12–24-mm constant F2.8 zoom that weighs only 847 grams. This lens is ideal for landscapes, night scenes and architecture, while providing extra mobility for active sports shooters who want to use ultra-wide angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCrisp images in difficult light\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been developed to suppress internal reflections that can cause flare and ghosting for clear, crisp imagery. Despite the lens’s wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGorgeous G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWhile the extremely high surface precision of the lens’s XA elements effectively suppresses onion-ring bokeh, fine tuning of its spherical aberration characteristics during both design and manufacture, plus a nine-blade circular aperture, contribute to exquisitely smooth, creamy G Master bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 maximum aperture for flexible moviemaking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWith a constant F2.8 maximum aperture at all focal lengths, aperture does not change while zooming so that exposure, shutter speed and ISO sensitivity can remain consistent while shooting movies. When used on an APS-C body or with a Super 35 angle of view, the wide end of the zoom range becomes equivalent to 18 mm on a full-frame body, providing a very useful zoom range for moviemaking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA dust- and moisture-resistant design provides the reliability needed for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFloating mechanism achieves excellent resolution from infinity to close focus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance. Top performance is maintained from infinity to close-up focus, throughout the entire zoom range. The floating mechanism not only contributes to outstanding close-up performance, but also outstanding sharpness with subjects at any distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA total of four XD Linear Motors, two for each of the lens’s focus groups, contribute to fast, precise autofocus and tracking that augment the many advantages provided by Sony’s native lenses. This advanced system makes full use of the speed potential provided by high-performance camera bodies, making it easier to capture significant moments in the most dynamic sports or other types of action. AF operation is also quiet with minimal vibration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRear filter holder\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eStandard sheet-type ND, colour correction and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876075114541,"sku":"SEL1224GM","price":3999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16683-1000x1000-546346.jpg?v=1780071383"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm f1.4 G Master","description":"\u003cp\u003e\u003cspan\u003eThe Sony FE 35mm f1.4 GM lens is classically known as an essential full-frame prime lens. The G Master F1.4 version is Sony's pro 35mm lens. Although it’s a fixed focal length, it is versatile for a variety of subjects since it offers a slightly wider-than-natural perspective. The F1.4 aperture makes this an excellent night photography companion as it allows plenty of light in even the most challenging low lighting environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35077251006509,"sku":"SEL35F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-35mm-F1.4-GM.jpg?v=1779998004"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 G Master","description":"\u003cp\u003e\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39280186228781,"sku":"SEL50F12GM","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-50mm-f1.2-GM.jpg?v=1779997881"},{"product_id":"sony-fe-14mm-f1-8-gm","title":"Sony FE 14mm f1.8 G Master","description":"\u003cp\u003eExtraordinary Resolution in an Incredibly Compact and Lightweight Design\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 14mm F1.8 G Master features a compact design, measuring just 3⅜ in x 4 in (83mm x 99.8mm) and weighing just 16.3 oz (460g), with advanced optical technology that delivers superb resolution and stunning contrast. Two XA (extreme aspherical) elements and one aspherical lens element maintain excellent resolution throughout the entire image area and contribute to its compact and lightweight design. Two ED (Extra-low Dispersion) glass elements and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 14mm F1.8 G Master is useful in all types of low-light situations for both still and movie shooting, thanks to the maximum F1.8 aperture. Users can faithfully render point light sources, like stars for astrophotography, without having to use extremely slow shutter speeds. A common problem plaguing wide angle lenses is light entering at extreme angles that could reflect internally. The FE 14mm F1.8 G Master uses Sony’s original Nano AR Coating II technology to maximize clarity and effectively subdue flare and ghosting.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe FE 14mm F1.8 G Master can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 9.8-inch minimum focus distance, the FE 14mm F1.8 G Master offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally controlled aberration allow the FE 14mm F1.8 G Master to produce exquisite background bokeh without the undesirable “onion-ring” effect.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced and Quiet Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsing two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8 giving professional shooters the reliability they need to get the job done in challenging conditions. Moreover, the FE 14mm F1.8 G Master enables quiet AF with minimal vibration for smooth focus transitions, perfect for video content creation. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eProfessional Level Control and Reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new lens also features several advanced and versatile control options including a focus hold button, a focus mode switch and a focus ring to ensure smooth, efficient operation in a wide range of shooting environments. For added customization, a number of functions can be assigned to the focus hold button from the camera body interface. The FE 14mm F1.8 G Master also features Linear Response MF for direct and precise manual focusing. An aperture ring that allows intuitive aperture control and is also included, with click stops that can be switched ‘on’ for still photography or switched ‘off’ for smooth and quiet iris transition when capturing video. For added creative freedom, the FE 14mm F1.8 G Master includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter and more. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. The lens also has a built-in petal hood that effectively blocks extraneous light that can cause flare and ghosting. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39353166921773,"sku":"SEL14F18GM","price":2099.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-14mm-f2.8-GM.jpg?v=1780002870"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii","title":"Sony FE 70-200mm f2.8 G Master OSS II","description":"\u003cp\u003eThe Sony FE 70-200mm f2.8 GM OSS II brings stunning resolution and exquisite bokeh together in a lightweight large-aperture G Master telephoto zoom lens. With incredible AF performance, this lens works seamlessly with today’s advanced still and movie camera bodies to deliver their full potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element minimize chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExquisite G Master bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 m) at 70 mm and 2.69 ft (0.82 m) at 200mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model, greatly increasing chances of getting the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional movie capability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest lens technology reduces focus breathing, focus shift when zooming and axis shift when zooming. XD Linear Motors and a new aperture drive unit contribute to quiet operation. This lens even has independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring. Sony’s Linear Response MF feature ensures responsive, direct manual focus control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2 and MODE 3 optical image stabilization ensure sharp images and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39789017399341,"sku":"SEL70200GM2","price":3499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-FE-70-200mm-f2.8-GM-OSS-II.jpg?v=1779997102"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm f2.8 G Master II","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM II, a \"holy trinity\" standard zoom has been updated with evolved optics and autofocus performance in a convenient, compact, and lightweight zoom design that offers exceptional mobility for stills and video. It's an ideal match for high-performance compact Sony a-System mirrorless bodies, and covers a wide range of shooting situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh resolution rivals the best primes\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExcellent contrast at high spatial frequencies means superb resolution even at F2.8. Two high-precision XA (extreme aspherical) elements, two ED (extra-low dispersion) glass elements, two Super ED glass elements and a floating focus mechanism control chromatic aberration, astigmatism, distortion and coma at all zoom and aperture settings. Nano AR Coating II subdues flare and ghosting for outstanding clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStunning G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eExquisite F2.8 bokeh extends throughout the zoom range thanks to advanced optical design and a new 11-blade aperture unit. Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with max. magnification of 0.32x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe most compact, lightweight and versatile in its class\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe smallest and lightest F2.8 24–70 mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm. Overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest lens design technology reduces unwanted image shifts and angle-of-view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high-frame-rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn updated dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. A fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. Two customizable focus hold buttons are provided for easy access and convenient control when shooting in any orientation.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40614537789485,"sku":"SEL2470GM2","price":2999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-24-70mm-f2.8-GM-II.jpg?v=1780002549"},{"product_id":"sony-fe-50mm-f1-4-gm","title":"Sony FE 50mm f1.4 G Master","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Sony FE 50mm f1.4 GM delivers extraordinary resolution and bokeh in a compact, lightweight lens. Extraordinary AF, smooth operability, and rugged reliability add the finishing touches to this innovative large-aperture standard prime lens.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking G Master quality right out to the image edges\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTwo high-precision XA (extreme aspherical) lens elements effectively correct distortion and most types of aberration. This new optical design also employs an ED (extra-low dispersion) glass element to suppress chromatic aberration. And with our original Nano AR Coating II on lens surfaces, internal reflections that can cause flare and ghosting are dramatically reduced.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eInnovative optics and an F1.4 aperture deliver magnificent bokeh\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eInnovative optics and an F1.4 maximum aperture combine to deliver magnificent bokeh. Smooth, naturally defocused background and foreground bokeh at F1.4 are ideal for making portrait subjects stand out from their surroundings. Advanced features that contribute to superb bokeh quality include XA (extreme aspherical) elements that effectively prevent onion-ring bokeh, and carefully controlled spherical aberration during design and manufacture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eA lightweight and compact lens with incredible performance\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eXA (extreme aspherical) elements precisely positioned in an innovative design, high-thrust XD linear motors, and the latest compact circular aperture unit work together in a large-aperture high-resolution lens hat is only 3.17” (80.6 mm) in outer diameter and 3.78” (96.0 mm) in length while weighing just 18.23 oz (516 grams). A unique blend of mobility and low-light performance make it an ideal choice for everything from portraits to snapshots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe lens’s focus group is driven by our high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIntuitive operation supports the creator's vision\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLinear Response MF provides manual focusing response that rivals mechanical lenses, and is more than responsive enough to produce smooth rack focus for movies. An iris lock switch can be locked so that the aperture ring can be fixed at the “A” position to prevent unwanted changes, or manually set from F1.4 to F16. Two customizable focus. hold buttons and an AF\/MF focus mode switch provide extra shooting versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOutstanding reliability for any environment and application\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants while making it easier to wipe off any contaminants that do become attached to the lens surface. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41568627163181,"sku":"SEL50F14GM","price":1799.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-50mm-f1.4-GM.jpg?v=1779996565"},{"product_id":"sony-fe-16-35mm-f2-8-gm-ii","title":"Sony FE 16-35mm f2.8 G Master II","description":"\u003cp\u003eThe Sony FE 16-35mm f2.8 GM II delivers dynamic wide-angle perspectives with extraordinary resolution and bokeh while maximizing the speed and performance of advanced cameras. Unequalled AF performance provides significant advantages for stills and movies in a versatile lens that is also the smallest and lightest1 of its kind.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn astonishingly small and light full-frame f2.8 wide-angle zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEven though it is the smallest and lightest full-frame F2.8 16-35 mm zoom in the world1, the FE 16-35mm F2.8 GM II delivers extraordinary image quality thanks to XA elements and Super ED glass (extra-low dispersion) in an advanced optical design. Lightweight high-thrust XD Linear Motors further contribute to a low overall weight of just 19.3 oz. (547 g) – about 20% lighter than FE 16-35mm F2.8 GM. Overall length is a just 4.5 in. (111.5 mm).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking G Master image quality right out to the edges of the frame\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh spatial resolution results in detailed rendering of dynamic wide-angle scenes right out to the image edges throughout the 16-35 mm zoom range, even with the aperture wide open. Five aspherical elements include three XA (extreme aspherical) elements, and aberration is controlled for a superb blend of high resolution and gorgeous bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary resolution and bokeh throughout the zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth, beautiful bokeh that can add depth to this remarkable lens’s outstanding resolution is made possible by a large F2.8 maximum aperture, innovative optical design, and an advanced 11-blade aperture unit. Gorgeous circular bokeh can add extra appeal and expressive impact to a wide range of images.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAutofocus that is smooth, precise, quiet, and lightning fast\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II uses a floating focus mechanism that includes four original XD Linear Motors and precise lens control for up to approx. 2x2 faster AF speed. Continuous shooting at up to 30 fps is possible with Sony’s α1 camera. It reliably acquires focus and smoothly tracks subjects, easily achieving the critical focus required for slow motion and 4K\/8K movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRevealing close-up performance at all focal lengths\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II offers outstanding close-up performance with a minimum focusing distance of just 8.7” (0.22 m) throughout the zoom range and a maximum magnification of 0.32x. This makes it possible to get close for dynamic perspectives while deep bokeh adds extra expressive capability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimally balanced for filmmaking on gimbals\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to being lightweight, the FE 16-35mm F2.8 GM II has been designed for ideal balance with minimal extension when zooming. A center of gravity that changes very little contributes to agile, stable maneuverability when shooting handheld, and eliminates the need for readjustment after changing the zoom setting when using a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAperture ring, click\/de-click switch and iris lock for flexible iris control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 16-35mm F2.8 GM II features a dedicated aperture ring with both a click ON\/OFF switch and an iris lock switch for quick, flexible aperture control. The aperture ring click stops can be turned ON to provide tactile feedback when shooting stills, or OFF for seamless, silent aperture control when shooting movies.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41731868033069,"sku":"SEL1635GM2","price":3099.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-16-35mm-GM-II.jpg?v=1779991156"},{"product_id":"sony-fe-300mm-f2-8-gm-oss","title":"Sony FE 300mm f2.8 G Master OSS","description":"\u003cp\u003eThe Sony FE 300mm f2.8 GM OSS is the lightest large-aperture telephoto prime lens in its class, delivering outstanding optical performance and rendering plus astonishingly fast, precise AF in a versatile lens that weighs just 51.9 oz (1,470 g). (Excluding tripod mount) The lens has been designed so that its weight is not concentrated near the front, in order to give the best balance. This can minimize stress and fatigue during long handheld shooting sessions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking G Master resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn innovative optical design including three Super ED (extra-low dispersion) glass elements and one ED glass element effectively subdues axial chromatic aberration as well as lateral chromatic aberration. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful bokeh brings subjects to the fore\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe gorgeous and creamy bokeh allows the use of narrow depth of field to make subjects stand out from the background. In addition to Super ED (extra-low dispersion) and ED elements in a new optical design that effectively suppresses colour bleeding, each lens is individually calibrated during manufacture to optimize bokeh quality. An 11-blade circular aperture mechanism contributes to smooth ball bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF brings out the full potential of advanced bodies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe lens maximizes the speed potential of high-performance camera bodies, making it easy to capture important moments in dynamic sports action or fast-moving wildlife scenes. Two XD (extreme dynamic) Linear Motors with high thrust efficiency and an advanced control algorithm have been specially fine-tuned for fast response to control signals. Additionally, AF tracking speed and precision are maintained even when shooting continuous bursts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDust and moisture resistance plus high durability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. The use of a durable magnesium alloy for internal components and other refinements maximizes durability while reducing weight.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":41860821712941,"sku":"SEL300F28GM","price":8298.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-300mm-f2.8-GM.jpg?v=1779989475"},{"product_id":"sony-fe-85mm-f1-4-gm-ii","title":"Sony FE 85mm f1.4 G Master II","description":"\u003cp\u003eThe Sony 85mm f1.4 GM II boasts Sony’s G Master lens technology to deliver extraordinary resolution and bokeh in a compact, lightweight lens. With outstanding image-wide resolution and contrast from f1.4, this fast, responsive lens offers sharp realism for stills and movies that will satisfy users from advanced amateurs to the most discerning professionals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNext-level G Master performance even sharper with gorgeous bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2 XA (extreme aspherical) elements achieve eye-opening resolution right out to the image edges. Eyes and expressions can be captured with stunning clarity regardless of framing. Sony's Nano AR Coating II suppresses flare and ghosting in just about any lighting. Minimum focus distance is 2.79ft (0.85m) (AF) \/ 2.63ft (0.8 m) (MF).    \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStunning G Master bokeh with smoother transitions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 85mm F1.4 GM II carries on the acclaimed performance of the FE 85mm F1 .4 GM with a new optical design that controls chromatic aberration for more natural bokeh. An 11-blade circular aperture provides further enhancement, while precisely controlled spherical aberration works with XA (extreme aspherical) elements to minimize onion-ring bokeh. All of this means smooth transitions from sharp focus to deep bokeh at F1 .4.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe full AF speed and precision of advanced\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlpha-series bodies can be realized Two XD (extreme dynamic) linear motors and high-speed control give the FE 85mm F1.4 GM II AF speed that is up to 3x faster than previous model. Moving subject tracking is improved by as much as 7x5, allowing reliable capture even when using extremely narrow depth of field at F1 .4. The 120 fps capability of the Alpha 9 Ill with its global shutter is fully supported. The FE 85mm F1.4 GM II offers extraordinary creative control for serious portraiture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmaller and lighter with no image quality compromise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eXA (extreme aspherical) elements, refined optics, XD (extreme dynamic) linear motors, and a compact circular aperture unit pack superb large aperture performance into a barrel that measures just 3-3\/8” (84.7mm) x 4-1\/4” (107.3 mm) and weighs only 22.7 oz. (642 g). That's about 13% less volume and 20% less mass for outstanding agility and ergonomics. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED glass elements minimize chromatic aberration for precisely rendered edge detail \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo ED (Extra-low Dispersion) glass elements significantly reduce flare and ghosting by taking axial chromatic aberration and chromatic aberration (due to differences in magnification) out of the picture. Resolution and bokeh is maximized while leaving precisely rendered edges without fringing or unnatural coloration right out to the image edges.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn ideal 85mm F1.4 lens for filmmaking\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 85mm F1.4 GM II is an ideal choice for filmmaking. It works perfectly with Real-time Recognition AF in a-series bodies, for fast, precise, quiet subject tracking that maintains sharp focus on moving subjects even at F1.4. Focus breathing has been minimized, and in-body breathing compensation is supported. The aperture ring can be switched to click-less operation, and Linear Response MF allows smooth and intuitive manual focus control.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRugged reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA dust and moisture resistant design8 ensure reliability in challenging outdoor conditions. The front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRound-shaped, bayonet mount lens hood\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA round-shaped, bayonet mount lens hood ALC-SH180 provides a rubber outer ring, and a button press lock\/unlock is supplied, and available separately as an optional accessory.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42995754696749,"sku":"SEL85F14GM2","price":2499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-85mm-f1.4-GM-II.jpg?v=1779924869"},{"product_id":"sony-fe-28-70mm-f2-gm","title":"Sony FE 28-70mm F2 G Master","description":"\u003cp\u003eThe Sony \u003cspan\u003eFE 28-70mm F2 GM features a standard zoom range and a constant f2 maximum aperture, making it ideal for portraits and many other subjects. Its F2 aperture, superb optics, and mobility will appeal to even the most demanding pros. Sharpness and contrast rival prime lens quality, while brightness, unrivalled AF, zoom, and a compact, lightweight design offer extraordinary creative scope for stills and movies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSharp, refined rendering in a unique constant F2 standard zoom\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOptics featuring large elements manufactured using advanced techniques, including three XA (extreme aspherical) elements, ensure high corner-to-corner resolution at F2 throughout the zoom range. One ED (extra-low dispersion) and three Super ED elements reduce chromatic aberration, Nano AR Coating II cuts flare\/ghosting, floating focus boosts close-focus resolution, and gorgeous G Master bokeh enhances dimensionality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eA compact, mobile lens packed with superb optics and functionality\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis compact, lightweight F2 zoom lens delivers advanced standard zoom functionality, image quality that rivals the best primes, and stunning AF. Innovative technologies including advanced optics and XD (extreme dynamic) linear motors make all of this fit in a constant F2 zoom that is only 3-3\/4 x 5-5\/8 in (92.9 x 139.8 mm) and weighs just 32.4 oz (918 g). Stress-free shooting with all the advantages of a standard zoom and no compromise on image quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePrecise, tenacious AF tracking with instant response\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFour XD (extreme dynamic) linear motors and the latest algorithm keep the large F2 focus group under precise control. Reliable focus tracking and instant response are essential in professional situations such as weddings or sports events where missing even one frame can be disastrous. This lens is fully compatible with the 120fps burst capability of the α9 III, and tracking continues smoothly even while zooming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesigned for refined, expressive movie production\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFocus breathing is effectively reduced for smooth movie imagery with minimal angle-of-view instability. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy. The XD linear motors and a new aperture unit are quiet in operation, and α body breathing compensation is supported.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eOperability and reliability that support professional needs\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLinear Response MF provides intuitive focus control, adjustable zoom ring torque allows easy customization, and an aperture ring with a click ON\/OFF switch provides hands-on aperture control. Two customizable focus hold buttons offer even more flexibility. Dust and moisture resistance ensures reliability in challenging outdoor conditions, while a fluorine coating on the front element effectively repels contaminants.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43130629292077,"sku":"SEL2870GM","price":3999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-28-70mm-f2-GM.jpg?v=1779914930"},{"product_id":"sony-fe-50-150mm-f2-gm","title":"Sony FE 50-150mm f2 G Master","description":"\u003cp\u003eDeveloped for creators who want next-generation versatility and expression, the Sony FE 50-150mm f2 GM zoom is the world’s first with a maximum focal length of 150mm and f2 aperture. Deep bokeh works with telephoto compression for creative portraits, and the large aperture is ideal for indoor events. All of this plus internal zoom in an agile lens that weighs just 47.3 oz. (1,340 g, without tripod base).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResolution you’d expect from a high-quality prime lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInnovative optical design and manufacturing achieve unprecedented performance. Two precision XA (extreme aspherical) elements in a state-of-the-art optical design plus meticulously controlled aberration deliver breathtaking resolution at all apertures, including F2. Two Super ED (Extra-low Dispersion) and three ED glass elements minimize chromatic aberration, while Nano AR Coating II suppresses flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding mobility and handling in an F2 telephoto zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis large aperture telephoto zoom offers easy handling with a weight of just 47.3 oz. (1,340 g, without tripod base) and a length of 7 7\/8 in (200 mm). Despite its large aperture it can be handheld with minimum stress. Internal zoom contributes to excellent balance that optimizes handling for indoor sports or similar subjects. The 50–150 mm range allows uninterrupted shooting without the need for lens changes in many situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and tracking that stays with the subject\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120fps maximum burst speed of the α9 III and is consistently reliable even while zooming. This is a perfect lens for professionals whose jobs depend on getting the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced expression and operation for movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFocus breathing is effectively reduced for smooth movie imagery, and Linear Response MF allows precise manual focusing for maximum sharpness and resolution. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. And although it is a relatively large lens, ample clearance is provided for the camera grip. The removable tripod foot has 1\/4” and 3\/8” screw holes, and a dust\/moisture resistant design ensures maximum reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43439308996653,"sku":"SEL50150GM","price":5499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-FE-50-150mm-f2-GM.jpg?v=1779907045"},{"product_id":"sony-fe-100mm-f2-8-macro-gm-oss","title":"Sony FE 100mm f2.8 Macro G Master OSS","description":"\u003cp\u003eG Master resolution and exquisite bokeh contribute to the impressive macro capabilities of the Sony FE 100mm f2.8 Macro GM OSS, a versatile lens that offers up to 1.4x magnification, or up to 2.8x with an optional teleconverter. Addtionally, advanced stabilization and macro-optimized operability deliver unprecedented macro potential for both still images and movies. The Sony FE 100mm f2.8 Macro GM OSS brings flowers, insects, and other subjects to life with with details normally hidden to the naked eye.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 1.4x magnification, or 2.8x with optional teleconverter\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMagnification higher than 1:1 and a 0.26 m (0.86 ft) minimum focus distance make this lens ideal for macro photography. Close-up capability with high magnification makes it possible to capture barely invisible details from fresh perspectives. Teleconverter support enables up to 2.8x magnification that can reveal new levels of detail and texture while providing ample working distance for a wide range of subjects. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking G Master resolution and bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdvanced optical design optimizes element layout while floating focus minimizes aberration variations that are common in macro lenses for high resolution even in extreme close-ups. Nano AR Coating II boosts contrast and clarity by suppressing flare and ghosting. An F2.8 aperture, two XA (extreme aspherical) elements, two ED (Extra-low Dispersion) elements, and an 11-blade aperture add up to gorgeous G Master bokeh. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefined optical image stabilization minimizes macro shake\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis superb lens features optical image stabilization that has been carefully tuned for macro shooting where sharpness is critical, including a new control system that delivers improved angle, shift, and depth control for precise, reliable handheld macro stabilization. Compatible α bodies additionally enable lens-body communication that enhances stabilization for both stills and movies (Active Mode).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise, quiet AF keeps the creativity flowing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour XD (extreme dynamic) linear motors drive the floating focus group for up to 1.9x faster AF5 over a wide range in the AF-S mode. Tracking is excellent too, making it easier to shoot fast-moving macro subjects such as bees on flowers. This system easily keeps up with the 120 fps maximum speed of the α9 III. Focus drive is quiet too, so focus noise won’t intrude on the audio track when shooting video. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSilicone gaskets around all buttons and switches, a rubber ring seal for the lens mount, and other refinements constitute an effective dust and moisture resistant design that maximizes reliability in challenging outdoor conditions. The front lens element has a fluorine coating that repels contaminants and makes them easy to wipe away if they do become attached to the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLens Configuration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eG Master™ series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":44208629645357,"sku":"SEL100M28GM","price":1799.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-100mm-f2.8-GM-Macro.jpg?v=1779903149"},{"product_id":"sony-fe-50mm-f1-2-g-master-used","title":"Sony FE 50mm f1.2 G Master *Used","description":"\u003cp\u003e\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":66966636232749,"sku":"U1800992","price":2000.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/U1800992-1-logo.jpg?v=1783033426"},{"product_id":"sony-fe-135mm-f1-8-g-master-used","title":"Sony FE 135mm f1.8 G Master *Used","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eAn F1.8 135-mm prime with superb resolution, bokeh and AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA and Super ED elements deliver high resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eXA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens's focus range.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony's innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage or similarly dynamic subjects with impressive speed, precision and reliability, while also providing AF control that is quiet and virtually free of vibration.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eFloating focus mechanism for improved close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAlthough it is a 135-mm telephoto lens, a floating focus system that effectively controls aberration at all focusing distances has made it possible to achieve a minimum focus distance of just 0.7 m (2.3 ft) and a maximum magnification of 0.25x for close-up photography. Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1 and a fluorine coated front element. Overall, this is a lens that meets professional requirements for control and reliability for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":66966648029229,"sku":"U1828754","price":1950.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/U1828754-1-logo_eacae85d-27ca-4eaf-a44c-72d3cb4c4380.jpg?v=1783120185"},{"product_id":"sony-fe-135mm-f1-8-g-master-used-copy","title":"Sony FE 135mm f1.8 G Master *Used","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eAn F1.8 135-mm prime with superb resolution, bokeh and AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA and Super ED elements deliver high resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eXA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens's focus range.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony's innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage or similarly dynamic subjects with impressive speed, precision and reliability, while also providing AF control that is quiet and virtually free of vibration.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eFloating focus mechanism for improved close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAlthough it is a 135-mm telephoto lens, a floating focus system that effectively controls aberration at all focusing distances has made it possible to achieve a minimum focus distance of just 0.7 m (2.3 ft) and a maximum magnification of 0.25x for close-up photography. Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1 and a fluorine coated front element. Overall, this is a lens that meets professional requirements for control and reliability for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":66971908046893,"sku":"U1837519","price":1500.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/U1837519-1-logo.jpg?v=1783120375"},{"product_id":"sony-fe-135mm-f1-8-g-master-used-1","title":"Sony FE 135mm f1.8 G Master *Used","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eAn F1.8 135-mm prime with superb resolution, bokeh and AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA and Super ED elements deliver high resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eXA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens's focus range.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony's innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage or similarly dynamic subjects with impressive speed, precision and reliability, while also providing AF control that is quiet and virtually free of vibration.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eFloating focus mechanism for improved close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAlthough it is a 135-mm telephoto lens, a floating focus system that effectively controls aberration at all focusing distances has made it possible to achieve a minimum focus distance of just 0.7 m (2.3 ft) and a maximum magnification of 0.25x for close-up photography. Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1 and a fluorine coated front element. Overall, this is a lens that meets professional requirements for control and reliability for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":66971909750829,"sku":"U1840857","price":2100.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/U1840857-1-logo.jpg?v=1783120493"},{"product_id":"sony-fe-100-400mm-f4-5-5-6-g-master-oss-used","title":"Sony FE 100-400mm f4.5–5.6 G Master OSS *Used","description":"\u003cp\u003eThe Sony FE 100-400mm f4.5–5.6 GM OSS is an exceptionally powerful full-frame super-telephoto zoom. Boasting Sony's G Master quality and resolution, each image is incredibly sharp, crisp and clear. With outstanding AF to keep up with fast-paced sports or unpredictable wildlife and a compact design, this lens is great for enthusiasts and professionals alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtraordinary detail and bokeh in one lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eG Master design combines extraordinary sharpness and smooth bokeh in one lens. It’s not easy to achieve spatial frequency of 50 lines pairs per millimeter at a lens' widest aperture and produce smooth beautiful bokeh at the same time, but that’s Sony's baseline for G Master design. Unprecedented resolution and other demanding design parameters yield outstanding reproduction of the most detailed subjects and scenes with superior contrast throughout every frame. G Master resolution is simply the highest in its class.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUncompromised G Master Design and Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe complex design features 22 lens elements configured in 16 different groups, including one Super ED (Extra-low Dispersion) and two ED glass elements, all of which work together to minimize chromatic aberration and ensure the ultimate resolution from corner to corner. The lens also has Sony’s original Nano AR coating, which is particularly useful for shooting sports scenes or wildlife, as it reduces unwanted reflections, flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, Quiet, Precise Focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn order to realize the maximum AF performance of a camera like the α9 and keep up with fast-moving action, common with sports and wildlife photography, the new FE 100-400mm GM super telephoto zoom lens features a double motor system. The Direct Drive Supersonic Wave Motor (DDSSM) drives the heavy front focus lens group, while the Double-linear motor system enables rapid acceleration of the main lens group to capture sudden subject motion. High precision positioning control and a newly optimized AF algorithm ensure the subject is found and focused on quickly, while the combination of the double linear motor and Direct Drive SSM actuator ensures fast, precise focusing, and quiet operation. In addition, the Double-linear motor system ‘oscillates’, to quietly achieve pinpoint focus when shooting movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh Performance Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHigh-performance Optical SteadyShot image stabilization is built right into the lens for sharp, blur-free images with a wide range of subjects and handheld shooting. The stabilization lens is driven by a linear motor for fast, precise compensation. Additionally, 5-axis image stabilization becomes available when used with α series cameras that feature built-in image stabilization\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical Lens Dramatically Reduces Spherical Aberration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eED and Super ED Glass Reduces Flare and Ghosting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eED (Extra-low Dispersion) and Super ED glass elements take axial chromatic aberration caused by differences in magnification, out of the picture. The 100-400mm GM Super telephoto zoom lens incorporates one Super ED and two ED glass elements to maximize resolution and bokeh, while leaving precisely rendered edges with no fringing or unnatural colouration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFocus Hold Button, Programmable for Multiple Functions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. In addition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eZoom Torque Adjustment Ring\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe 100-400mm GM has a zoom torque adjustment ring – a first for Sony α – allowing the user to adjust the level of torque in the ring to zoom faster or slower depending on their shooting style.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn order to satisfy the extensive demands of customers craving lighter, smaller and more portable super telephoto lenses, the FE 100-400mm GM weighs in at a mere 49.3 ounces (1,395 grams), making it among the lightest in its class and an ideal fit for Sony’s wide range of compactly designed cameras\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":66999412817965,"sku":"U1811570","price":2700.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/U1811570-1-logo.jpg?v=1783538332"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/collections\/Sony-G-Master-Collection-Banner-v6.jpg?v=1770751196","url":"https:\/\/thecamerastore.com\/collections\/sony-g-master-lenses.oembed?page=2","provider":"The Camera Store","version":"1.0","type":"link"}