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Optical SteadyShot image stabilization is built in.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875665842221,"sku":"SEL70200G","price":1499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products6679-2000x2000-103407.jpg?v=1780086288"},{"product_id":"sony-fe-28-135mm-f4-ssm-pz","title":"Sony FE 28-135mm f4 SSM PZ","description":"\u003cp\u003eThe SELP28135G is a powered zoom lens that has been created to satisfy professional optical and operational requirements for high-quality movie imagery, including 4K, when matched with a 35mm full frame format camera such as the α7S or a Super 35 format camcorder such as the PXW-FS7. Focus breathing and zoom image shift have been reduced to an absolute minimum, while aspherical elements and advanced multi-coating technology effectively suppress aberration. Quiet operation is also a priority, so an SSM (Super Sonic wave Motor) drive system has been employed for precise, quiet zooming. Independent control rings for zoom, focus, and iris using physical stops are provided for the first time into an E-Mount an lens. 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Advanced optics effectively subdue aberration while achieving high resolution throughout the image area, and a precision linear motor drives focus for quick, smooth response. Handheld telephoto shots and low-light photography are facilitated by built-in Optical SteadyShot (OSS) image stabilization, and the design is dust and moisture resistant for reliable operation in challenging conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875721351213,"sku":"SEL24240","price":1399.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products8030-1500x1500-146539.jpg?v=1780090247"},{"product_id":"sony-fe-90mm-f2-8-macro-g-oss","title":"Sony FE 90mm F2.8 Macro G OSS","description":"\u003cp\u003eThis E-mount medium telephoto macro lens with built-in image stabilization delivers outstanding G Lens quality: stunning resolution at up to 1:1 magnification plus gorgeous background bokeh when required, even when shooting handheld. A floating focus mechanism ensures that consistently superior optical performance is achieved at all focusing distances.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875721449517,"sku":"SEL90M28G","price":1349.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products8028-1500x1500-146516.jpg?v=1780090851"},{"product_id":"sony-fe-28mm-f2","title":"Sony FE 28mm f2","description":"\u003cp\u003eAn excellent choice as a second lens to supplement a basic lens kit, this full-frame 28mm wide-angle prime features a bright f2.0 maximum aperture and outstanding overall optical performance. Advanced optics deliver excellent sharpness right out to the image edges plus beautifully smooth bokeh when needed. A maximum aperture of f2.0 makes it easier to shoot clear images handheld indoors or in dim lighting. An inner focus mechanism achieves stable, quiet autofocus operation that is ideal for movies as well as stills. For even wider perspectives an optional 21mm Ultra-wide Converter and 16mm Fisheye Converter (Sold Separately) with full 180° (diagonally) coverage are available for extra expressive potential.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875721678893,"sku":"SEL28F20","price":599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products8029-1500x1500-146526.jpg?v=1780090220"},{"product_id":"sony-fe-24-70mm-f2-8-gm","title":"Sony FE 24-70mm f2.8 G Master","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM lens is a popular wide-angle to short telephoto lens known for its speed and versatility. It features a constant f\/2.8 maximum aperture to provide pleasing background separation and to allow excellent light-gathering abilities even in low-light conditions. This G-Master lens offers sharpness and performance throughout the zoom range. It also delivers fast, quiet AF performance, and responsive manual focus handling. 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Smooth and quiet for movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional lens control features\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA focus mode switch, focus hold button, and zoom lock switch provide professional control for a wide range of shooting situations.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875798847533,"sku":"SEL2470GM","price":2199.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products9717-1500x1500-204478.jpg?v=1780077943"},{"product_id":"sony-fe-85mm-f1-4-gm","title":"Sony FE 85mm f1.4 G Master","description":"\u003cp\u003eG Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh. 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Four ED and two Super ED glass elements suppress chromatic aberration for maximum resolution and natural colour without bleeding throughout every image at all focal lengths. Minimum focusing distance is 0.96m, for up to 0.25x magnification. A floating focus mechanism minimizes distortion and aberration that normally limit close-up performance. Advanced double-linear and ring SSM (Super Sonic wave Motor) actuators provide the precision and power required for both still and video AF in this full-size, heavy lens.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875799502893,"sku":"SEL70200GM","price":2699.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products9744-1000x1000-205403.jpg?v=1780077917"},{"product_id":"sony-fe-50mm-f1-8","title":"Sony FE 50mm f1.8","description":"\u003cp\u003eWeighing in at less than 7 oz (192 g), the lightweight FE 50mm F1.8 \"normal\" prime lens delivers an outstanding blend of performance, compactness and value, making it a perfect choice for hobbyist photographers and videographers looking to experience the benefits of a wide aperture prime lens at an attainable cost.\u003c\/p\u003e\u003cp\u003eThe lens features a optical design with an aspherical element that effectively compensates for all forms of aberration, resulting in beautiful, crisp imagery.   Additionally, it has a circular aperture with a maximum of F1.8, producing beautiful 'bokeh' in images that allows the subject to stand out against a smoothly defocused background.  For extended durability, the new prime lens is built with a solid metal mount.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875811266605,"sku":"SEL50F18F","price":349.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products10050-1500x1500-216889.jpg?v=1780090050"},{"product_id":"sony-fe-70-300mm-f4-5-5-6-g-oss","title":"Sony FE 70-300mm f4.5-5.6 G OSS","description":"\u003cp\u003eThe FE 70-300mm f4.5–5.6 G OSS telephoto zoom lens features a state-of-the-art optical design including four aspherical glass elements, two ED (Extra-low Dispersion) glass elements and Sony's Nano AR coating, which all work together to effectively suppress spherical aberration, distortion, and chromatic aberration. This ensures beautiful high-resolution results for both still and video shooting.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIt also features class-leading close-up performance, with a minimum focusing distance of less than 3 feet (0.9m) and a maximum magnification of 0.31x, making it an ideal choice for tele-macro photography. This outstanding close-up performance also factors into the lens' excellent corner-to-corner sharpness.\u003c\/p\u003e\n\u003cp\u003eThis Lens also includes built-in Optical SteadyShot image stabilization that helps to reduce camera shake, making it easier to capture clear images when shooting handheld. Additionally, the SEL70300G model has a linear actuator that allows it to achieve fast, smooth and quiet autofocus and is also dust and moisture resistant to ensure reliable operation in harsh outdoor conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875811463213,"sku":"SEL70300G","price":1699.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products10051-1500x1500-216902.jpg?v=1780090046"},{"product_id":"sony-fe-planar-t-50mm-f1-4-za","title":"Sony FE Planar T* 50mm f1.4 ZA","description":"\u003cp\u003eThis high-performance Zeiss 50 mm prime lens features a large f1.4 maximum aperture as well as spectacular contrast and resolution throughout every image. The large aperture makes it easier to shoot in low light and, in combination with an 11-blade aperture design, can produce gorgeous bokeh. 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Fast, accurate focus is essential to bring out the full performance potential of high-resolution camera bodies, whether you’re shooting stills or movies.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eConvenient Fingertip Control\u003cbr\u003e\u003c\/strong\u003eA physical aperture ring allows intuitive aperture control. An aperture click switch makes it possible to enable or disable the aperture ring click stops as required. Moviemakers will want the clicks OFF, while photographers often prefer tactile click feedback. There’s also a focus mode switch for convenient manual\/auto focus selection.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e Excellent Colour and Contrast\u003cbr\u003e\u003c\/strong\u003eZEISS lenses are renowned for their outstanding colour reproduction and contrast. The ZEISS T* Coating is an important contributing factor, effectively suppressing spurious reflections that can degrade overall image quality. Flare and ghosting are reduced for enhanced colour and contrast that give images a deep, three-dimensional feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eReliable in Challenging Conditions\u003cbr\u003e\u003c\/strong\u003eA sealed dust and moisture-resistant design provides extra protection and ensures reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions. Although the design is dust and moisture-resistant, absolute protection from dust and moisture is not guaranteed.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875833778221,"sku":"SEL50F14Z","price":1349.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products10660-1000x1000-249419.jpg?v=1780085545"},{"product_id":"sony-fe-50mm-f2-8-macro","title":"Sony FE 50mm f2.8 Macro","description":"\u003cp\u003e\u003cimg src=\"https:\/\/blog.thecamerastore.com\/wp-content\/uploads\/thecamerastore\/sony\/sel50m28\/MadeforMacro.jpg\" alt=\"Made for Macro\" style=\"float: left; margin: 12px 12px 12px 0px;\"\u003e\u003cbr\u003eThis high-performance 50mm macro prime lens is the ideal focal length for most photographers from close-up macro shots to landscapes and portraits. The bright f2.8 maximum aperture delivers excellent low-light performance and control over depth of field for beautiful defocussed backgrounds. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMade for Macro and Close Focus\u003c\/strong\u003e\u003cbr\u003eGet up close for macro and interesting shots with 6.25” (0.16m) minimum focusing distance and a 1:1 magnification.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e7-blade Circular Aperture Design Produce Beautiful Bokeh\u003c\/strong\u003e\u003cbr\u003eWhen changing your aperture to defocus the background, the background light sources appear blurred. While conventional aperture blades have flat sides creating unappealing polygonal shaped defocussed points of light, this ‘bokeh’ effect of the blurred background can be enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eED Glass Element\u003c\/strong\u003e\u003cbr\u003eExtra-low dispersion (ED) glass dramatically reduces axial chromatic aberration and provides superior contrast across the entire image, even at large aperture settings and close focusing distances.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/blog.thecamerastore.com\/wp-content\/uploads\/thecamerastore\/sony\/sel50m28\/Asphericallensdesign.jpg\" alt=\"Aspherical Lens Design\" style=\"float: left; margin: 12px 12px 12px 0px;\"\u003e\u003cbr\u003eAspherical Lens Design\u003c\/strong\u003e\u003cbr\u003eField curvature is carefully corrected by aspherical lens design which dramatically reduces spherical aberration while also reducing lens size and weight. Specially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRobust and Reliable Dust and Moisture Resistant Design\u003c\/strong\u003e\u003cbr\u003eSealing at all joints minimizes the chance of dust and moisture intrusion for maximum reliability in the widest possible range of shooting conditions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eComprehensive Controls\u003c\/strong\u003e\u003cbr\u003eA comprehensive selection of on-lens controls, including a focus-mode switch, a focus-range limiter and a focus hold button contribute to versatile operation and advanced macro shooting capabilities.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus-range Limiter\u003c\/strong\u003e\u003cbr\u003eThis function allows you to set a limit on the focusing range which can save you time during autofocus (AF) operation as the lens will not ‘hunt’ through the entire focusing range. The focus range can be set to; Full (lens will use the full range to find focus), infinity to 0.3m (far) and 0.3m to 0.16m (near).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cimg src=\"https:\/\/blog.thecamerastore.com\/wp-content\/uploads\/thecamerastore\/sony\/sel50m28\/MacroConvenience.jpg\" alt=\"Macro Convenience\" style=\"float: left; margin: 12px 12px 12px 0px;\"\u003e\u003cbr\u003eFocus Hold Button\u003c\/strong\u003e\u003cbr\u003eOnce you’ve adjusted focus to where you want it, pressing this button on the lens barrel will keep the lens locked to that focusing distance which is also convenient for holding focus while recomposing. The preview function can also be assigned to this button through the camera’s custom settings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFocus Mode Switch\u003c\/strong\u003e\u003cbr\u003eAn AF\/MF focus mode switch on the lens allows fast and easy selection of auto and manual focus without having to take your eye off your subject or having to go into menus.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMacro Convenience\u003c\/strong\u003e\u003cbr\u003eMagnification and distance scales enhance convenience with precise magnification and distance indications on the lens that can be an important aid for macro photography.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSmall, Lightweight and Versatile\u003c\/strong\u003e\u003cbr\u003eThe compact (2.78”) and lightweight (8.3 oz.) design means you can always carry this lens with you, while the 50mm focal range and fast f2.8 aperture is perfect for scenery and portraits as well as macro shots.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875847639085,"sku":"SEL50M28","price":649.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products10996-1000x1000-283983.jpg?v=1780085429"},{"product_id":"sony-fe-100mm-f2-8-stf-gm-oss","title":"Sony FE 100mm f2.8 STF G Master OSS","description":"\u003cp\u003eThe Sony FE 100mm f2.8 STF GM OSS is a unique 100mm mid-telephoto lens featuring STF (Smooth Trans Focus) technology that can elevate portraits and subjects that benefit from smooth background bokeh to new artistic heights while boasting G Master resolution. It also offers close-up capability with up to 0.25x magnification and fast, precise and quiet autofocus. Optical SteadyShot™ image stabilization minimizes blur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003eTheSony FE 100mm f2.8 STF GM OSS lens supports both contrast AF and focal-plane phase detection AF, and has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The focusing system’s double linear motor takes on the vital role of providing high-speed actuation for the AF contrast detection system when shooting video.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSelectable Macro mode – two lenses in one\u003c\/strong\u003e\u003cbr\u003eBesides being a perfect portrait lens, the Sony FE 100mm f2.8 STF GM OSS incorporates a convenient ring-switch on the lens barrel to select from full range to a macro range. With close-up focus capability up to 1.87ft. (0.57m) min. and 0.25x max. magnification. It’s like having two lenses in one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring w\/ selectable on\/off click for stills or movie\u003c\/strong\u003e\u003cbr\u003eA responsive manual aperture ring offers positive action that will satisfy professional photographers and moviemakers alike. The aperture ring click stops can be switched on or off as required. “Off” is the preferred setting for moviemaking since it results in the least aperture operation noise. When “On” the ring provides tactile feedback that is useful when shooting stills. 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Smoother, more natural defocusing can be obtained as a result.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAspherical lens dramatically reduces spherical aberration\u003c\/strong\u003e\u003cbr\u003eAspherical lens design dramatically reduces spherical aberration while also reducing lens size and weight. Spherical aberration is a slight misalignment of the light rays projected on the image plane. This is caused by differences in refraction at different points on conventional spherical lenses which degrade image quality in large-aperture lenses. Specially shaped “aspherical” elements near the diaphragm restore alignment of light rays at the image plane, maintaining high sharpness and contrast even at maximum aperture and can also be used at other points in the optical path to reduce distortion. Well-designed aspherical elements can reduce the total number of elements required in the lens, thus reducing overall size and weight.\u003c\/p\u003e\n\u003cstrong\u003eSuper ED glass w\/ multi-coating reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003cp\u003eThe refined optical design includes an ED (Extra-low Dispersion) glass element which dramatically reduces chromatic aberration and provides superior contrast across the entire image, even at large aperture settings, resulting in corner-to-corner sharpness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInternal Focus maintains lens dimensions \u003c\/strong\u003e\u003cbr\u003eOnly the middle groups of the optical system move to achieve focus, so the overall length of the lens does not change when focusing. This is especially important when using for video recording. Other important benefits include fast autofocusing and a short minimum focusing distance. 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This, with its rapid response ability for fine focus adjustment, make it ideal for movie recording as well.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. 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The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cbr\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOptimum resolution at any focal length\u003c\/strong\u003e\u003cbr\u003eConsistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise autofocus\u003c\/strong\u003e\u003cbr\u003eTwo DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLight and compact for high mobility\u003c\/strong\u003e\u003cbr\u003eClass-leading size and weight reductions have been achieved while maintaining outstanding optical performance. This lens is an ideal match for compact E-mount bodies, providing a portable, manageable system that's easy to take along on hiking or mountaineering photo excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e11 blades enhance bokeh beauty\u003c\/strong\u003e\u003cbr\u003eSony's original 11-blade circular aperture contributes to even greater bokeh quality. Design and materials have been revised to maintain a round shape, and strict circularity standards are applied to ensure that the full beauty of the lens's bokeh is achieved without compromise.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluorine coated front element\u003c\/strong\u003e\u003cbr\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking, and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875890073645,"sku":"SEL1635GM","price":2699.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products12076-1500x1500-344236.jpg?v=1780076923"},{"product_id":"sony-fe-12-24mm-f4-g","title":"Sony FE 12-24mm f4 G","description":"\u003cp\u003eThis compact 12–24 mm ultra-wide-angle zoom lens features the shortest focal lengths available in any full-frame E-mount lens, with stunning corner-to-corner G Lens resolution at all apertures. It is an excellent choice for dynamic landscape and architecture photography. Outstanding mobility and quiet, fast, precise autofocus make it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003eA new design significantly reduces overall length and front element size while maintaining the highest possible optical performance. And it weighs a mere 20 ounces (565 grams). It also features an advanced inner-focus mechanism driven by Sony's Direct Drive SSM (DDSSM) system for fast, accurate AF lock-on as well as smooth, quiet operation. A customizable focus hold button provides extra control versatility, while dust and moisture resistant design means reliable operation even in challenging conditions.\u003c\/p\u003e\n\u003cp style=\"clear: both;\"\u003e\u003cstrong\u003eClarity and contrast in any light\u003c\/strong\u003e\u003cbr\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvantages for movie recording\u003c\/strong\u003e\u003cbr\u003eWith a constant F4 maximum aperture throughout the zoom range this lens makes it possible to achieve consistent exposure. Advanced AF with outstanding speed and precision contributes to reliable subject tracking at wide angles for impressive movie perspectives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh reliability in harsh conditions\u003c\/strong\u003e\u003cbr\u003eThe overall design of this lens is dust and moisture resistant3for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntegrated lens hood\u003c\/strong\u003e\u003cbr\u003eA built-in lens hood effectively blocks incident light that might cause flare and ghosting, maintaining optimum clarity and contrast even at the lens's widest angles. The supplied lens cap slips right over the built-in hood.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875890106413,"sku":"SEL1224G","price":2299.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products12075-1500x1500-344217.jpg?v=1780090255"},{"product_id":"sony-fe-24-105mm-f4-g-oss","title":"Sony FE 24-105mm F4 G OSS","description":"\u003cp\u003eFrom 24 mm to 105 mm and F4 aperture throughout the zoom, the high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it has a compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eExcellent corner-to-corner imaging throughout the zoom range\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAdvanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA one-lens solution for mobile, versatile shooting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eExcellent optical performance and a high zoom ratio are packed into a compact, lightweight design weighing only 663 grams (23.4 oz). The design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 0.38 (1.25 ft) and built-in optical image stabilization further enhance all-around versatility.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F4 and fast, precise, quiet AF for stills and movies\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA bright, constant F4 maximum aperture throughout the zoom range keeps the brightness even when length is changed. Sony's Direct Drive SSM (DDSSM) AF drive system offers fast, precise and quiet focusing. A precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eProfessional reliability and operability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA fluorine coating on the front element prevents contaminants such as oils, and water from sticking to the front of the lens and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design2 and customizable focus hold button further contribute to professional operability and reliability.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875915829293,"sku":"SEL24105G","price":1749.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products12748-1500x1500-373242.jpg?v=1780076906"},{"product_id":"sony-fe-400mm-f2-8-gm-oss","title":"Sony FE 400mm f2.8 G Master OSS","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eXD (extreme dynamic) Linear Motors for fast precise autofocus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo make full use of the rapidly evolving performance speed of modern and future camera bodies, the lens’s focus group is driven by two - newly developed - XD (extreme dynamic) Linear Motors that achieve higher thrust and efficiency than conventional types of AF drive motors. The XD Linear Motors deliver new levels of fast, precise, quiet autofocus operation and contribute to reliable and tenacious AF tracking (up to a 5x improvement in moving-subject tracking) that sports photographers will appreciate. Additionally, a new algorithm developed specifically for the XD motors, notably improves their response, minimizing lag and instability that can occur when driving a large aperture focus lens group, resulting in quiet, low-vibration operation.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperlative G Master quality\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAll lenses bearing the G Master brand are designed to extremely high standards, ensuring that outstanding contrast at high spatial frequencies is maintained right out to the image edges. The optical design includes three fluorite elements that help to minimize axial chromatic aberration that can be a problem in large-aperture lenses, as well as lateral chromatic aberration that can reduce resolution towards the image periphery. Colour bleeding is effectively suppressed, allowing clear reproduction of the finest subject details, while Sony’s original Nano AR coating suppresses any unwanted reflections, glare, or ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e3x fluorite elements, 1x ED glass element reduces flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBased on a new optical design that conforms to stringent G Master standards, the FE 400mm F2.8 GM OSS includes three fluorite elements and one ED (Extra-low Dispersion) glass element that help to reduce chromatic aberration, a common problem in telephoto lenses. Extremely high resolution is maintained right out to the image edges. Spherical aberration is optimized to create a perfect balance between high resolution and soft, beautiful bokeh through careful control at both the design and manufacturing stages. Each lens is individually tested and adjusted to achieve ideal characteristics.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eComplementing the wide F2.8 aperture are the 11-blade circular aperture blades that result in soft-edged bokeh that is a hallmark of the Sony G Master series. While conventional aperture blades have flat sides creating unappealing, polygonal shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result. In addition to careful control of spherical aberration at the design stage, each lens is individually tested and adjusted during manufacture to achieve the highest possible bokeh quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR Coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating is applied to interior lens surfaces to effectively suppress reflections that can lead to flare and ghosting, significantly enhancing image clarity and contrast. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e4x customizable multi-function focus hold buttons and function ring\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 400mm F2.8 GM OSS features focus hold buttons in four locations on the lens barrel for easy access in any shooting situation. Once you’ve adjusted focus to where you want it, pressing one of the focus hold button on the lens barrel will keep the lens locked to that focusing distance. The focus hold buttons can also be customized via a camera body menu, allowing them to be assigned to a different function selected by the user: Eye AF, for example.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front-element coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe front lens element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, while making it easier to wipe clean if they do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe focus ring features Linear Response MF for fine, responsive manual focus control. 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This is an important advantage allowing maximum depth of field to be used without limitations when shooting continuously to follow action and ensuring that AF tracking can keep the subject in focus.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875957411885,"sku":"SEL400F28GM","price":16249.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products13725-1000x1000-406158_1500x_2ecd0cb8-0756-413c-9c06-80c5006920c9.jpg?v=1780076720"},{"product_id":"sony-fe-24mm-f1-4-gm","title":"Sony FE 24mm f1.4 G Master","description":"\u003cp\u003eThe 24mm F1.4 GM features an advanced optical design, including two XA (Extreme Aspherical) elements and three ED (Extra-low Dispersion) glass elements that delivering outstanding corner-to-corner resolution, even at a wide F1.4 aperture. An 11-blade circular aperture mechanism creates beautiful bokeh that is a hallmark of the G Master series. Fast focusing is attained through the DDSSM (Direct Drive SSM) focus drive system. This lens sports class-leading size and weight, providing great handling and mobility.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003e\u003cbr\u003eCompact G Master™ wide prime lens w\/ stunning wide-open resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 24mm F1.4 GM realizes consistently high resolution across the entire frame and delivers soft and natural bokeh - a signature feature of Sony’s G Master lens series. It also boasts a new optical design comprised of 10 groups with 13 elements, including two XA (extreme aspherical) and three ED (Extra-low Dispersion) elements. The incorporation of two XA elements ensures that point light sources can be accurately reproduced, making the FE 24mm F1.4 GM a compelling proposition for astrophotography. For impressive clarity, Sony’s unique Nano AR Coating is applied to reduce lens flare and ghosting, even in landscape shots where the position of the sun can be problematic with a normal lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e11-blade circular aperture contributes to gorgeous bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 11-blade circular aperture maximizes the beauty of this large-aperture prime-lens, contributing to impressive images in which the subject stands out against a smoothly defocused foreground and background, as well as perfectly round points of defocused light. Conventional aperture blades have flat sides that create unappealing, polygonal-shaped defocused points of light. α lenses overcome this problem through a unique design that keeps the aperture almost perfectly circular from its wide-open setting to when it is closed by 2 stops. Smoother, more natural defocusing can be obtained as a result.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDirect Drive SSM (DDSSM) for fast, quiet, precise focusing\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 24mm F1.4 GM lens supports hybrid autofocus for both contrast and focal-plane phase detection AF. It has a high-precision Direct Drive Super Sonic Motor (DDSSM) system that ensures exceptionally fast, quiet and accurate AF performance. The precision internal focus mechanism aids in AF speed by moving only the middle groups of the optical system and effectively minimizing focus breathing, while keeping the lens size compact and lightweight. In addition to being the ideal wide prime lens for stills, it is also exceptionally suited for video with a linear motor that takes on the vital role of ‘wobbling’ to providing high-speed actuation for the contrast AF detection system, for smooth, continuous AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe 24mm F1.4 GM employs two XA (Extreme Aspherical) lens element, one of which is the front lens. This large-diameter front XA lens element features a new optical design, maximizing the advantages of the short mirrorless camera flange distance, and effectively suppresses various aberrations, especially the peripheral area in the frame and sagittal flare. Two XA elements compensate for coma, field curvature, and astigmatism that can be problems with wide-angle large-aperture optics. This also contributes to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass elements\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural colouration, while significantly reducing flare and ghosting.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating suppresses reflections, flare and ghosting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony’s original Nano AR Coating technology minimizes flare and ghosting, for dynamic range that achieves lifelike detail and gradation with advanced camera sensors. This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than with lenses that use coatings with an irregular nano-structure. The reflection suppression characteristic of the Nano AR Coating is superior to conventional anti-reflective coatings, providing a notable improvement in clarity, contrast, and overall image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eAstrophotography Sagittal flare suppression\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSagittal flare is a phenomenon that results in an unnatural spreading of point light sources that appears somewhat like a bird spreading its wings and becomes more pronounced towards the image periphery. It is most common in large-aperture lenses. The 24mm F1.4 GM incorporates a new optical design, including two XA lens elements, to effectively suppress and correct for sagittal flare, making this lens ideal for night sky and astrophotography.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875973894189,"sku":"SEL24F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products14142-1000x1000-419807.jpg?v=1780072127"},{"product_id":"sony-fe-135mm-f1-8-gm","title":"Sony FE 135mm f1.8 G Master","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eAn F1.8 135-mm prime with superb resolution, bokeh and AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eUnsparing application of Sony's most advanced optical technologies has produced a large-aperture prime telephoto lens that delivers outstanding corner-to-corner resolution even at F1.8, plus exquisite bokeh that is a hallmark of the G Master series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXA and Super ED elements deliver high resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eXA (extreme aspherical), Super ED (extra-low dispersion) glass, and ED glass elements precisely deployed in an advanced optical design effectively correct aberration, while a floating focus system works with these aberration correction measures to ensure that the highest possible resolution is maintained right out to the image edges throughout the lens's focus range.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eNarrow depth of field with breathtaking G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe extremely high surface precision of XA elements, careful control of spherical aberration at both the design and the manufacturing stages, and an 11-blade circular aperture all come together to produce spectacularly smooth, elegant G Master bokeh that maximizes the creative potential of the narrow depth of field available with this 135mm F1.8 lens.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDual front and rear XD linear motors achieve fast, precise, quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eSony's innovative XD (extreme dynamic) linear motors also play an important role, making it possible to maintain focus on moving portrait subjects, performers on stage or similarly dynamic subjects with impressive speed, precision and reliability, while also providing AF control that is quiet and virtually free of vibration.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eFloating focus mechanism for improved close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAlthough it is a 135-mm telephoto lens, a floating focus system that effectively controls aberration at all focusing distances has made it possible to achieve a minimum focus distance of just 0.7 m (2.3 ft) and a maximum magnification of 0.25x for close-up photography. Small accessories and other subjects can be captured with remarkable resolution and soft, beautiful background bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperior imaging plus mobility, operability and reliability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe important features include customizable focus hold buttons, a focus range limiter, an aperture ring with switchable click stops, a dust\/moisture resistant design1 and a fluorine coated front element. Overall, this is a lens that meets professional requirements for control and reliability for both stills and movies.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34875989884973,"sku":"SEL135F18GM","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products14625-1000x1000-471412.jpg?v=1780076482"},{"product_id":"sony-fe-600mm-f4-gm","title":"Sony FE 600mm f4 G Master","description":"\u003cp style=\"text-align: justify;\"\u003eAs Sony’s longest reaching prime lens, the new 600mm includes many of the company’s most advanced optical and mechanical technologies, producing exceptional image quality with extraordinary focusing speed and precision. The FE 600mm F4 GM OSS is also the lightest lens in its class\u003csup\u003e1\u003c\/sup\u003e, weighing in at approx. 6.71 lbs., and features an extremely balanced design to ensure the best possible shooting experience. Along with the acclaimed FE 400mm F2.8 GM OSS lens, the new 600mm lens gives professional sports, wildlife and news photographers more options for capturing subjects at a great distances with extreme accuracy and detail.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, Precise \u0026amp; Quiet Autofocus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo take best advantage of the highly evolved autofocus systems of Sony’s latest full-frame E-mount cameras, the new FE 600mm F4 GM OSS lens features two extreme dynamic (XD) linear motors that drive the lens’ focus group to provide fast, precise AF and reliable subject tracking. These motors are supported by specially developed motion algorithms to minimize lag and instability, as well as to control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance, allowing the lens to capture dynamic, fast moving athletes or wildlife with ease.\u003cbr\u003e\u003cstrong\u003e\u003cbr\u003eSuperb G Master Image Quality \u0026amp; Bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAs a member of Sony’s flagship G Master series lenses, this new large-aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes a large extreme aspherical (XA) element that effectively suppress all common telephoto lens aberrations, in addition to three fluorite elements that help to minimize chromatic aberration and suppress any amount of colour bleeding. Sony's latest bokeh simulation technologies and XA element are also utilized to control spherical aberration and help achieve exquisite bokeh.\u003cbr\u003e\u003cbr\u003eThe lens features an 11-blade circular aperture mechanism that contributes to the high quality of bokeh in images, and it has been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare or ghosting in images.\u003cbr\u003e\u003cbr\u003eThe new FE 600mm F4 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths\u003csup\u003e2\u003c\/sup\u003e while maintaining fast, precise AF performance.\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eLightweight, Balanced Design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe new super-telephoto prime lens provides a level of portability and maneuverability that has never been achieved before in a lens of its class. Based on technology from the acclaimed FE 400mm F2.8 GM OSS lens, the lightweight design of the new 600mm lens is achieved through the usage of three fluorite elements, with a reduced number of elements deployed at the front of the barrel. Magnesium alloy is also used throughout the lens to help minimize weight and bulk.\u003cbr\u003e\u003cbr\u003eAlso inherited from FE 400mm F2.8 GM OSS, the new 600mm lens features a lens design that is not front-heavy, reducing moment of inertia that resists rotation and ensuring quicker, more precise panning when shooting handheld or on a monopod.\u003cbr\u003eDurability, Reliability \u0026amp; Control\u003cbr\u003e\u003cbr\u003eTo withstand the harsh conditions of sporting events and wildlife photography, the new Sony FE 600mm F4 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fiber hood. The lens is dust and moisture resistant\u003csup\u003e3\u003c\/sup\u003e, and its front element is coated with fluorine to resist dirt and fingerprints.\u003cbr\u003e\u003cbr\u003eFE 600mm F4 GM OSS features an ample number of hard controls on the lens, including customizable focus-hold buttons in four different locations on the lens barrel, which can be programmed for control of features, if desired. There is also a Full-Time DMF switch to immediately engage manual focus at any point, and a focus ring that features Linear Response MF for fine, responsive manual focus.\u003cbr\u003e\u003cbr\u003eAdditionally, the new lens includes built-in optical stabilization for dynamic action and three different ‘Mode’ settings, including a Mode 3 setting\u003csup\u003e4\u003c\/sup\u003e with an advanced algorithm that ensures easier framing when following moving subjects. It also features a function ring with selectable ‘Preset’ and ‘Function’ settings, and a drop-in filter slot that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarizing Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarization while installed in the lens.\u003c\/p\u003e\u003cp style=\"text-align: justify;\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 14px;\"\u003e1. Compared to interchangeable 600mm F4 lenses for 35mm full-frame format camera bodies, as of June 2019. Sony survey\u003cbr\u003e2. Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively\u003cbr\u003e3. ot guaranteed to be 100% dust and moisture proof\u003cbr\u003e4. MODE 3 is supported by the latest α9\/α7R III\/α7 III software version. Refer to the Sony support site for camera body compatibility information\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876006662189,"sku":"SEL600F40GM","price":16899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15056-1000x1000-485873.jpg?v=1780071704"},{"product_id":"sony-fe-200-600mm-f5-6-6-3-g-oss","title":"Sony FE 200-600mm f5.6-6.3 G OSS","description":"\u003cp\u003eSony’s furthest reaching E-mount zoom, the new G Lens™ series model utilizes many of the company’s most advanced lens design technologies to ensure excellent image quality, high-performance autofocus (AF) and outstanding control. When paired with any of the latest, fastest E-mount camera bodies, it will reliably track and accurately capture all types of moving subjects, including birds, wildlife, athletes in motion and much more.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003cstrong\u003eExtended reach with built-in stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eVersatile tele-zoom range from 200mm telephoto to 600mm super-telephoto\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eCompatible with Sony’s E-mount 1.4x and 2.0x teleconverters, extending the reach to a maximum of 840mm at F9 or 1200mm at F13 with outstanding image quality and AF performance\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eBuilt-in optical stabilization with three different mode settings, enabling images that are sharp and in-focus at extended super-telephoto focal lengths\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eHigh resolution and corner-to-corner sharpness throughout the entire zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eFive extra-low dispersion (ED) glass elements and an aspherical element, arranged in a new optical design that minimizes chromatic aberration\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003e11-blade circular aperture mechanism that ensures beautiful bokeh\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eCoated with Sony’s original Nano AR coating to suppress unwanted reflections, glare or ghosting in images\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eFast, precise and quiet autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eEquipped with Sony’s Direct Drive SSM (DDSSM) focusing system, which has the power and precision needed to drive the lens mechanism for remarkably fast, accurate focusing\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eAdvanced focus system for exceptionally quiet operation, avoiding any unwanted noise that can disrupt an unpredictable subject like a resting bird or other forms of wildlife\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eInternal zoom mechanism for reliable and stable handheld shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eOverall lens length does not change while zooming, maintaining consistent balance and distance between the front of the lens and desired shooting subject\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eA fixed-length structure – internal zoom mechanism – retains high resistance to dust and moisture  in order to deal with difficult outdoor conditions\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eQuick zoom operation with light zoom ring torque\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eRefined control and reliability for use in the field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"margin: 0px 0px 16px 24px; padding: 0px;\"\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eFocus ring featuring Linear Response MF for fine, responsive manual focus control\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eThree customizable focus-hold buttons, plus a Focus Range Limiter\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli style=\"line-height: 24px; text-align: justify;\"\u003e\n\u003cdiv\u003eDust and moisture resistant design\u003csup\u003e1\u003c\/sup\u003e and fluorine coating on the front element to resist dirt and fingerprints\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cem\u003e1. Not guaranteed to be 100% dust and moisture proof\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876006694957,"sku":"SEL200600G","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15057-1000x1000-485883.jpg?v=1780071674"},{"product_id":"sony-fe-35mm-f1-8","title":"Sony FE 35mm f1.8","description":"\u003cp style=\"text-align: justify;\"\u003eThe compact dimensions and lightweight of this full-frame, large-aperture lens provide mobility and convenience for shooting a wide range of subjects, such as everyday snapshots, food photography, landscapes, night scenes and more. The new lens provides outstanding corner-to-corner image quality, while its quiet autofocus and tenacious tracking performance make it a great choice for both stills and movie shooting. Additionally, its compact form makes it an appealing choice for both APS-C body users, offering a 52.5mm equivalent focal length on APS-C cameras.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eHigh-resolution and large-aperture, full-frame performance in compact and lightweight lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLarge F1.8 maximum aperture, weighing in at just 280 grams and measuring 65.6 mm (diameter) by 73.0mm (length); this new lens sets a new standard for portability\u003c\/li\u003e\n\u003cli\u003eAdvanced optical construction, including an aspherical element to suppress aberration and deliver high resolution throughout the entire image frame; 9-blade circular aperture enhances beautiful bokeh\u003c\/li\u003e\n\u003cli\u003eMinimum focus distance of 0.22m and maximum magnification of 0.24x offer easy access to the world of close-up photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eVersatile control and handling for a wide range of imaging needs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConveniently placed, customizable focus hold button and a focus mode switch for instantaneous switching between auto and manual focus\u003c\/li\u003e\n\u003cli\u003eLinear Response Manual Focus for fine, responsive manual focus control\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design add to the versatility and reliability of this new lens and invoke a feeling of confidence in the user\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eQuiet AF with excellent tracking for movies as well as stills\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: justify;\"\u003e\u003cspan\u003eFast, precise and quiet linear-motor AF drive system for both stills and continuous focus control\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876011446317,"sku":"SEL35F18F","price":799.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products15181-1000x1000-490485.jpg?v=1780071627"},{"product_id":"sony-fe-20mm-f1-8-g","title":"Sony FE 20mm f1.8 G","description":"\u003cp style=\"text-align: justify;\"\u003eThe Sony FE f1.8 G achieves impressive corner-to-corner resolution from maximum F1.8 aperture in a large-aperture wide-angle prime lens. It is also remarkably compact, and matched with an E-mount body makes up a versatile, mobile system with outstanding AF performance, control and reliability for a wide variety of shooting needs.\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: justify;\"\u003e\u003cbr\u003e\u003cstrong\u003eUltra-wide 20-mm perspectives, superb resolution from F1.8\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements in an innovative optical design minimize aberration for outstanding corner-to-corner resolution right from the lens’s widest F1.8 aperture.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCompact and lightweight for enhanced mobility and handling\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAn advanced optical design that includes two AA elements is supported by a refined mechanical system in a G Lens that weighs just 373 g (13.2 oz). Small size and light weight enhance mobility when used with compact E-mount bodies, and make up a well-balanced system that is ideal for use on gimbals or accessory grips. The FE 20 mm F1.8 G is a versatile lens for a wide variety of still and movie shooting situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth, natural-looking bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn addition to precise control of spherical aberration—which has significant influence on bokeh quality—the FE 20 mm F1.8 G has a 9-blade circular aperture that contributes to smooth, creamy bokeh and natural-looking highlights that are hallmarks of the G Lens series.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRealistically rendered point sources\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo AA (advanced aspherical) elements and three ED (Extra-low Dispersion) glass elements are employed to minimize sagittal flare so that point light sources are reproduced accurately, without colour smearing.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eXD Linear Motors maximize AF speed, precision and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo XD (eXtreme Dynamic) Linear Motors easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of full auto-focus speed, precision and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s large focus group smoothly and without delays for responsive, silent, low-vibration auto focus.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eExcellent close-up performance, even for selfies\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eIn addition to the fact that 20 mm is a great focal length for selfies, this lens has a minimum focusing distance of just 0.19 m (0.63 ft) when used in AF mode, and an even closer 0.18 m (0.59 ft) minimum focusing distance when focused manually. It is an excellent choice for gimbal\/grip mounting, whether shooting selfies or other subjects.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSmooth operation and high reliability in a compact lens\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA focus hold button, focus mode switch, aperture ring and other controls are designed and positioned for easy operation and a smooth workflow. Alternative functions that support the user’s individual shooting needs can be assigned to the focus hold button via camera body menu settings. The front lens element is fluorine-coated to repel water and grime, and the lens’s dust- and moisture-resistant design1 provides the reliability needed for outdoor use in challenging conditions.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876055289901,"sku":"SEL20F18G","price":1199.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16181-1000x1000-527711.jpg?v=1780003445"},{"product_id":"sony-fe-12-24mm-f2-8-gm","title":"Sony FE 12-24mm f2.8 G Master","description":"\u003cp style=\"text-align: justify;\" data-mce-style=\"text-align: justify;\"\u003eThe ultra-wide 12-mm angle of view available with this versatile, makes it possible to emphasize distance and create dynamic perspectives that are beyond the scope of the human eye. 12–24-mm zoom with a constant F2.8 maximum aperture is ideal for shooting night scenes, starry skies and other low-light subjects at low sensitivities without having to use extremely slow shutter speeds.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNew optics with the largest XA element\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThree XA (extreme aspherical) elements, including the largest ever made for any α lens, combine with one aspherical element in an innovative optical design that achieves stunning G Master resolution throughout the image area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMinimal aberration enhances sharpness\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo Super ED (Extra-low Dispersion) and three ED glass elements suppress chromatic aberration that can degrade resolution in this type of large-aperture lens, ensuring that colour smearing does not occur anywhere in the image area so that maximum sharpness is maintained throughout.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSurprisingly small and lightweight\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAn innovative optical design with four aspherical elements, including three XA types, plus a mechanical design that features high-performance XD Linear Motors, in a compact 12–24-mm constant F2.8 zoom that weighs only 847 grams. This lens is ideal for landscapes, night scenes and architecture, while providing extra mobility for active sports shooters who want to use ultra-wide angles.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCrisp images in difficult light\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA new Nano AR Coating II that can be evenly applied to large lens elements or highly curved element surfaces has been developed to suppress internal reflections that can cause flare and ghosting for clear, crisp imagery. Despite the lens’s wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGorgeous G Master bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWhile the extremely high surface precision of the lens’s XA elements effectively suppresses onion-ring bokeh, fine tuning of its spherical aberration characteristics during both design and manufacture, plus a nine-blade circular aperture, contribute to exquisitely smooth, creamy G Master bokeh.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eConstant F2.8 maximum aperture for flexible moviemaking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eWith a constant F2.8 maximum aperture at all focal lengths, aperture does not change while zooming so that exposure, shutter speed and ISO sensitivity can remain consistent while shooting movies. When used on an APS-C body or with a Super 35 angle of view, the wide end of the zoom range becomes equivalent to 18 mm on a full-frame body, providing a very useful zoom range for moviemaking.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust and moisture resistant design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA dust- and moisture-resistant design provides the reliability needed for outdoor use in challenging conditions.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFloating mechanism achieves excellent resolution from infinity to close focus\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA floating focus mechanism that divides the lens’s focus group into two independently controllable groups is extremely effective in minimizing aberration that varies with focusing distance. Top performance is maintained from infinity to close-up focus, throughout the entire zoom range. The floating mechanism not only contributes to outstanding close-up performance, but also outstanding sharpness with subjects at any distance.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNatural, linear manual focus response\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eLinear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFluorine front element coating\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe front lens element features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that do become attached to the lens surface.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFast, precise autofocus and tracking\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA total of four XD Linear Motors, two for each of the lens’s focus groups, contribute to fast, precise autofocus and tracking that augment the many advantages provided by Sony’s native lenses. This advanced system makes full use of the speed potential provided by high-performance camera bodies, making it easier to capture significant moments in the most dynamic sports or other types of action. AF operation is also quiet with minimal vibration.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEasy manual\/auto focus switching\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA focus mode switch that allows instant switching between auto and manual focus mode can be a great advantage when shooting subjects or situations that require fine manual focus adjustment.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eRear filter holder\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eStandard sheet-type ND, colour correction and other filters can be inserted into the lens’s rear filter holder for expanded expressive capability. A cutting template for sheet filters is supplied.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCustomizable focus hold button\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA conveniently placed focus hold button not only offers easy focus hold control, but can be assigned to a variety of other functions from a menu accessed via the camera body.\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876075114541,"sku":"SEL1224GM","price":3999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16683-1000x1000-546346.jpg?v=1780071383"},{"product_id":"sony-fe-28-60mm-f4-5-6","title":"Sony FE 28-60mm f4-5.6","description":"\u003cp style=\"text-align: justify;\"\u003e\u003cstrong\u003eCompact standard zoom lens with full-frame performance\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe FE 28–60 mm F4–5.6 combines full-frame image quality and impressive compactness and lightness (5.9 oz, 167 g) through excellent mechanical and optical design, including its retracting structure and three aspherical lens elements. For everyday snaps, travel, and vlogging, it's the ideal lens for compact E-mount full-frame cameras—delivering ease, portability, and high image quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eA standard zoom lens with corner-to-corner full-frame resolution\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTo deliver the optical performance and corner-to-corner resolution necessary for full-frame imaging, the FE 28–60 mm F4–5.6 features three aspherical lens elements. The precise shape of these elements suppresses image distortions and aberrations. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eIdeal focal length and close-up capability\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eCapture a wide variety of everyday subjects with the flexible focusing range. With a minimum focusing distance of just 0.3 m (telephoto 0.45 m), you can achieve good close-ups of food and flowers. The compact design makes it the ideal tool for everything from table photos to vlogs with full-frame quality.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLinear-motor drive extracts maximum AF performance from the latest full-frame cameras\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA Sony linear motor provides fast and precise focusing, and quiet operation in both movie and still-image capture. Combined with the latest α full-frame cameras, you can confidently lock onto even fast-moving subjects using AF functions like Real-time Tracking and Real-time Eye AF.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDust- and moisture-resistant design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eFor confidence, dependability, and ease of use in a range of shooting environments, the compact and lightweight design features sealing for dust and moisture resistance.\u003cbr\u003e\u003cbr\u003e\u003cbr class=\"t-last-br\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":34876083044397,"sku":"SEL2860","price":649.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Products16894-1000x1000-553330.jpg?v=1780003021"},{"product_id":"sony-fe-35mm-f1-4-gm","title":"Sony FE 35mm f1.4 G Master","description":"\u003cp\u003e\u003cspan\u003eThe Sony FE 35mm f1.4 GM lens is classically known as an essential full-frame prime lens. The G Master F1.4 version is Sony's pro 35mm lens. Although it’s a fixed focal length, it is versatile for a variety of subjects since it offers a slightly wider-than-natural perspective. The F1.4 aperture makes this an excellent night photography companion as it allows plenty of light in even the most challenging low lighting environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eF1.4 max aperture\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.4 max aperture provides extraordinary brightness and depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.4 aperture with 11 circular aperture blades and two XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in focus areas of your image with beautiful soft defocused bokeh. The fast F1.4 aperture is not only good for shallow depth of field, but ideal for situations that require more advanced light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo XA (Extreme Aspherical) lens element\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 GM incorporates two extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves stunning G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Two XA elements compensate for coma, field curvature, and astigmatism, that can be problems with wide-angle large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClose-ups with stunning bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe two XA lens elements plus innovative mechanical, optical and control technology achieve a minimum focusing distance of just 10.6” (27cm \/ 25cm when focusing manually) with a maximum magnification of 0.23x (0.26x when focusing manually), making it possible to shoot impressive close-ups with smooth, creamy background bokeh. The combination of F1.4 maximum aperture and the flexibility to choose your shooting distance affords plenty of control for stills as well as movies. This compact 35mm lens can deliver spectacular images with an extremely wide variety of subjects.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors for fast, precise, quiet focusing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens incorporates a precision internal focus mechanism consisting of two XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most advanced camera bodies, taking advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects. New control algorithms make it possible to drive the lens’s focus group smoothly and without delays for responsive, silent, precise and continuous autofocus in both still and video modes.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Nano AR Coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA new Nano AR Coating II has been developed that can be evenly applied to large lens elements or highly curved element surfaces to suppress internal reflections and minimize flare and ghosting for clear, crisp imagery. Despite the lens's wide angle of view, Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult light.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 35mm F1.4 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of quiet XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMoviemaking advantage\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 35mm F1.4 G Master lens has clear advantages for moviemaking. With an wide 35mm angle of view on full frame bodies and 52.5mm on APS-C bodies or Super 35mm cameras, two XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.4 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design, this lens is ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":35077251006509,"sku":"SEL35F14GM","price":1899.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-35mm-F1.4-GM.jpg?v=1779998004"},{"product_id":"sony-fe-50mm-f1-2-gm","title":"Sony FE 50mm f1.2 G Master","description":"\u003cp\u003e\u003cstrong\u003eCompact F1.2 prime lens w\/ awe-inspiring G Master resolution and bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM uses Sony’s latest techniques including advanced optical simulation and manufacturing technology to deliver awe-inspiring G Master resolution and bokeh with a wide F1.2 aperture in a surprisingly compact and lightweight design. Three XA (extreme aspherical) elements and Nano AR coating II contribute to high-contrast, high-resolution results with corner-to-corner sharpness and dramatically reduced chromatic and spherical aberration, flare and ghosting. A floating focus mechanism ensures that full resolution is maintained throughout the image area from infinity to close focus. Despite its compact size and light weight, the FE 50mm F1.2 GM delivers incredible resolution and contrast from the image center right out to the corners.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eF1.2 max aperture for extraordinary brightness and depth of field\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe F1.2 max aperture provides extraordinary brightness and shallow depth of field, allowing you to isolate your subject from the foreground and background with amazing light gathering capabilities when shooting wide open. The unique combination of wide F1.2 aperture with 11 circular aperture blades and three XA (extreme aspherical) lens elements deliver on the G Master promise of ultra-sharp in-focus areas of your image with beautifully soft defocused bokeh. The fast F1.2 aperture is not only good for shallow depth of field, but ideal for situations that require more light gathering capabilities like indoor, night and astral photography, making this lens perfect for any occasion.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThree (XA) Extreme Aspheric elements for stunning resolution\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 GM incorporates three extremely precise XA (extreme aspherical) elements - manufactured to 0.01-micron surface precision - in an innovative optical design that achieves awe-inspiring G Master resolution throughout the image area, while delivering smooth, creamy bokeh in out-of-focus areas. Three XA elements compensate for coma, field curvature, and astigmatism, that can be problems with large-aperture optics. These elements also enable closer focusing distance and contribute to the compact and lightweight design.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eNano AR coating II enhances clarity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s advanced Nano AR (anti-reflective) Coating II has been developed for large and highly curved lens element surfaces to suppress internal reflections and minimize flare and ghosting for clear, well-defined images. This advanced coating is evenly applied to entire element surfaces; despite the lens's wide aperture, the Nano AR Coating II maintains high clarity and contrast throughout the entire image, even in difficult backlit situations.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFour XD Extreme Dynamic Linear motors for fast, precise autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens incorporates a precision internal focus mechanism consisting of two focus groups and four XD (extreme dynamic) Linear Motors that easily keep up with the high-speed capabilities of today’s most demanding continuous shooting and high frame rate video. They take advantage of their full autofocus speed, precision, and tracking potential to capture the most dynamic subjects.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLinear response MF for precise manual focus control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control feels immediate and precise in both still and movie modes.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eBuilt for both worlds: Ideal for still and video creators\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 50mm F1.2 G Master lens has clear advantages for moviemaking. With a standard 50mm angle of view on full frame bodies and 75mm on APS-C bodies or Super-35 cameras. Three XD (Extreme Dynamic) Linear Motors for fast, precise autofocus and tracking, a bright F1.2 maximum aperture for beautifully defocused background bokeh, excellent close-up performance and a class leading compact and lightweight design makes this lens ideal for all types of content creators. In addition to the small size and light weight, its internal focus design makes it convenient for use on compact gimbals or grips for vlogging and other applications.\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManual aperture ring with switchable click stops\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn addition to providing the fast, hands-on response required for still and moviemaking applications, the FE 50mm F1.2 G Master lens’s aperture ring includes a switch that turns its click stops on or off: ON for tactile feedback when shooting stills, or OFF for silent control when shooting movies. The combination of XD Linear Motors and the quiet operation available when the click stops are off is not only great for smooth, seamless aperture control when shooting movies, but also for shooting theater, concerts, and events where noise must be minimized.\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39280186228781,"sku":"SEL50F12GM","price":2599.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-50mm-f1.2-GM.jpg?v=1779997881"},{"product_id":"sony-fe-50mm-f2-5-g","title":"Sony FE 50mm f2.5 G","description":"\u003cp\u003eCompact, superbly built standard prime lens\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It’s the ideal lens for shooting casual portraits. The fast, precise and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003c\/p\u003e\n\u003cp\u003eA matching set of portable primes\u003cbr\u003e\u003cbr\u003eThis is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49-mm filter diameter, compact design and layout. They’re compact enough to carry all three, so you’re ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.\u003c\/p\u003e\n\u003cp\u003eIntuitive, metal design and clear optics\u003cbr\u003e\u003cbr\u003eThe metal (aluminum) finish of the lens body and hood, plus the engraved focal length and aperture markings, emphasize a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003c\/p\u003e\n\u003cp\u003eCompact and lightweight for constant carrying and comfortable shooting\u003cbr\u003e\u003cbr\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of two aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 6.2 oz (174 g). The lens is ideal for shooting casual outdoor portraits or snaps, or movie shooting with a gimbal. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003c\/p\u003e\n\u003cp\u003eBeautiful natural bokeh\u003cbr\u003e\u003cbr\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.\u003c\/p\u003e\n\u003cp\u003eDouble linear motors for fast, precise and quiet AF\u003cbr\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture decisive moments in street snaps, expression changes in portraits and the like. The fast, precise and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003eExcellent close-up performance\u003cbr\u003e\u003cbr\u003eA minimum focus distance of 1.15 ft (35 cm) (AF) \/ 1.02 ft (31 cm) (MF) and magnification of 0.18x (AF) \/ 0.21x (MF) make the lens useful in many situations like table photography or shooting close-ups of flowers or small objects you find around town with a blurred background that makes the subject stand out.\u003c\/p\u003e\n\u003cp\u003eHigh operability and reliability in a compact design\u003cbr\u003e\u003cbr\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminum) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust- and moisture-resistant, providing reliability in harsh outdoor shooting environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39300001562669,"sku":"SEL50F25G","price":799.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-SEL-50mm-f2.5-G.jpg?v=1779997873"},{"product_id":"sony-fe-24mm-f2-8-g","title":"Sony FE 24mm f2.8 G","description":"\u003cp\u003eThe Sony FE 24mm f2.8 G lens delivers impressive image quality and beautiful bokeh with a compact design and superb build quality, with intuitive operability. Easy to bring anywhere, this lens is ideal for getting quick candid shots for portraits, cityscapes, and more. The fast, precise autofocus is also quiet, perfect for both stills and video.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA matching set of portable primes\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThis is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49-mm filter diameter, compact design and layout. They’re compact enough to carry all three, so you’re ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive, metal design and clear optics\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe metal (aluminum) finish of the lens body and hood, plus the engraved focal length and aperture markings, emphasize a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCompact and lightweight for constant carrying and comfortable shooting\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of three aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 5.8 oz (162 g). The lens is ideal for shooting scenery or snaps, or movie shooting with a gimbal, or selfie shooting using the wide angle of view. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh corner-to-corner image quality from state-of-the-art optics\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eHigh image quality is realized by state-of-the-art optics using three aspherical elements and one ED (Extra-low Dispersion) glass element, delivering high resolution and suppressing colour fringing in all parts of the image. The aspherical elements compensate for various aberrations, delivering high-resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field. The ED glass element suppresses chromatic aberration and effectively reduces colour fringing that is more likely to occur in the image periphery.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeautiful natural bokeh\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDouble linear motors for fast, precise and quiet AF\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture vital moments in street snaps and the like. The fast, precise and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent close-up performance\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA minimum focus distance of 0.79 ft (24 cm) (AF) \/ 0.59 ft (18 cm) (MF) provides excellent close-up performance. Close-up shooting lets the subject stand out against a blurred background. With a wide 24-mm angle of view, the lens is also ideal for selfie shooting with a gimbal or grip attached.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh operability and reliability in a compact design\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminum) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust- and moisture-resistant, providing reliability in harsh outdoor shooting environments.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39300052779053,"sku":"SEL24F28G","price":799.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-SEL-24mm-f2.8-G.jpg?v=1780002933"},{"product_id":"sony-fe-14mm-f1-8-gm","title":"Sony FE 14mm f1.8 G Master","description":"\u003cp\u003eExtraordinary Resolution in an Incredibly Compact and Lightweight Design\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 14mm F1.8 G Master features a compact design, measuring just 3⅜ in x 4 in (83mm x 99.8mm) and weighing just 16.3 oz (460g), with advanced optical technology that delivers superb resolution and stunning contrast. Two XA (extreme aspherical) elements and one aspherical lens element maintain excellent resolution throughout the entire image area and contribute to its compact and lightweight design. Two ED (Extra-low Dispersion) glass elements and one Super ED glass element result in optical refinements that suppress chromatic aberration and deliver excellent contrast and precise rendering at all apertures. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe FE 14mm F1.8 G Master is useful in all types of low-light situations for both still and movie shooting, thanks to the maximum F1.8 aperture. Users can faithfully render point light sources, like stars for astrophotography, without having to use extremely slow shutter speeds. A common problem plaguing wide angle lenses is light entering at extreme angles that could reflect internally. The FE 14mm F1.8 G Master uses Sony’s original Nano AR Coating II technology to maximize clarity and effectively subdue flare and ghosting.\u003cbr data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003eThe FE 14mm F1.8 G Master can produce beautiful bokeh at F1.8, even with the ultra-wide 14mm focal length. With a 9.8-inch minimum focus distance, the FE 14mm F1.8 G Master offers expanded possibilities for close-up still and video shooting and creates stunning bokeh known to Sony’s G Master premium series of lenses. In addition, its precise XA elements, a 9-blade circular aperture mechanism and optimally controlled aberration allow the FE 14mm F1.8 G Master to produce exquisite background bokeh without the undesirable “onion-ring” effect.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eAdvanced and Quiet Autofocus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUsing two XD (extreme dynamic) Linear Motors, focus can be accurately acquired and maintained even when shooting with narrow depth of field at F1.8 giving professional shooters the reliability they need to get the job done in challenging conditions. Moreover, the FE 14mm F1.8 G Master enables quiet AF with minimal vibration for smooth focus transitions, perfect for video content creation. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cstrong\u003eProfessional Level Control and Reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new lens also features several advanced and versatile control options including a focus hold button, a focus mode switch and a focus ring to ensure smooth, efficient operation in a wide range of shooting environments. For added customization, a number of functions can be assigned to the focus hold button from the camera body interface. The FE 14mm F1.8 G Master also features Linear Response MF for direct and precise manual focusing. An aperture ring that allows intuitive aperture control and is also included, with click stops that can be switched ‘on’ for still photography or switched ‘off’ for smooth and quiet iris transition when capturing video. For added creative freedom, the FE 14mm F1.8 G Master includes a rear filter holder that accepts standard sheet-type filters for ND, color correction, soft filter and more. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eA dust and moisture resistant design provides the reliability needed for challenging conditions. The front lens element features a fluorine coating that repels water, oil, and other contaminants. The rear element is also fluorine coated to keep that surface clean when changing the rear filter. The lens also has a built-in petal hood that effectively blocks extraneous light that can cause flare and ghosting. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39353166921773,"sku":"SEL14F18GM","price":2099.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-14mm-f2.8-GM.jpg?v=1780002870"},{"product_id":"sony-fe-70-200mm-f2-8-gm-oss-ii","title":"Sony FE 70-200mm f2.8 G Master OSS II","description":"\u003cp\u003eThe Sony FE 70-200mm f2.8 GM OSS II brings stunning resolution and exquisite bokeh together in a lightweight large-aperture G Master telephoto zoom lens. With incredible AF performance, this lens works seamlessly with today’s advanced still and movie camera bodies to deliver their full potential.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUnprecedented image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eImage quality is superb throughout the zoom range at all focusing distances. Two aspherical elements, one an XA (extreme aspherical) type, ensure high resolution throughout the image area. Two ED (extra-low dispersion) glass elements, two Super ED glass elements and one ED aspherical element minimize chromatic aberration, while Sony’s Nano AR Coating II subdues flare and ghosting. High-performance 1.4x and 2x teleconverters are available.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExquisite G Master bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeautiful G Master bokeh is achieved through advanced optical design, an F2.8 aperture and a new 11-blade aperture unit. An XA element manufactured to 0.01-micron surface precision suppresses onion ring bokeh and the new aperture unit helps to deliver natural circular bokeh. Close-up bokeh is superb too, with a minimum focusing distance of just 1.32 ft (0.4 m) at 70 mm and 2.69 ft (0.82 m) at 200mm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF supports creative shooting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors deliver high thrust efficiency that boosts AF speed by up to 4x compared to the previous model. When tracking an approaching short-distance runner, for example, tracking while zooming is improved by approx. 30% compared to the previous model, greatly increasing chances of getting the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional movie capability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest lens technology reduces focus breathing, focus shift when zooming and axis shift when zooming. XD Linear Motors and a new aperture drive unit contribute to quiet operation. This lens even has independent control rings for focus, zoom and iris, with a click on\/off switch for the aperture ring. Sony’s Linear Response MF feature ensures responsive, direct manual focus control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFlexible focus control is provided by features such as Full-time DMF, Linear Response MF and a focus-range limiter. An aperture ring with switchable clicks and an iris lock provides extra exposure control. MODE 1, MODE 2 and MODE 3 optical image stabilization ensure sharp images and a dust and moisture resistant design plus fluorine-coated front element maximize reliability in tough environments.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":39789017399341,"sku":"SEL70200GM2","price":3499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/files\/Sony-FE-70-200mm-f2.8-GM-OSS-II.jpg?v=1779997102"},{"product_id":"sony-fe-pz-16-35mm-f4-g","title":"Sony FE PZ 16-35mm f4 G","description":"\u003cp\u003eThe Sony FE PZ 16-35mm f4 G redefines the capabilities of wide-angle full-frame zoom lenses for photography and video with superb image quality, autofocus performance, and power zoom, all while achieving an incredibly low weight for its class to support the most demanding content creators.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltralight, versatile wide-angle power zoom\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s vast expertise brings you the world’s lightest1 full frame F4 wide-angle power-zoom lens, giving today’s content creators refined imagery, expression and control. A new power zoom system in a compact lens is suitable for small crews or solo shooting. It is ideal for stills too, with beautiful G lens™ rendering and astonishing AF (autofocus) performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEvolved image quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis compact, lightweight, full-frame constant F4 wide-angle power zoom lens delivers superb G Lens image quality. It includes two AA (advanced aspherical) elements, a Super ED (Extra-low Dispersion) element and an ED element to effectively suppress distortion and aberration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSmooth power zoom with rapid response\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA new power zoom system driven by four XD (Extreme Dynamic) Linear Motors for the first time in an Alpha lens provides smooth control with the immediacy of manual zoom. Even subtle zoom ring rotation is precisely detected and instantaneously converted to zoom operation. A continuously variable zoom lever makes it easy to execute super-slow constant-speed zooms, and zoom can be remotely controlled even while the camera is mounted on a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eXD Linear Motors deliver stunning AF performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo XD (Extreme Dynamic) Linear Motors deliver high thrust for quick, quiet, low vibration autofocus while maintaining compact lens dimensions. Tenacious, reliable AF can smoothly track subjects while shooting high frame rate photos or movies. With a compatible camera, it is possible to maintain accurate focus while shooting stills continuously at up to 30 frames per second and movies up to 120fps. Subjects are smoothly tracked even while zooming.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNaturally rendered bokeh and excellent close-up performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA 7 bladed circular aperture and well controlled spherical aberration deliver natural, smooth bokeh. Minimum focusing distance of just 9.5-inch (0.24 m) with 0.23x maximum magnification and constant length make this lens an excellent choice for close-up photography.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsistent balance for easy handling with internal focus and zoom structures\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAlthough this compact wide-angle zoom lens weighs just 12.5 oz (353 g), it does not compromise functionality or performance in any way. Its length remains constant while focusing and zooming for optimal balance and handling, which also makes it ideal for gimbal or even aircraft mounted movie shooting or with the use of a matte box.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":40458712875053,"sku":"SELP1635G","price":1499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0343\/5246\/3917\/products\/Sony-FE-PZ-16-35mm-f4-G.jpg?v=1779991736"},{"product_id":"sony-fe-24-70mm-f2-8-gm-ii","title":"Sony FE 24-70mm f2.8 G Master II","description":"\u003cp\u003eThe Sony FE 24-70mm f2.8 GM II, a \"holy trinity\" standard zoom has been updated with evolved optics and autofocus performance in a convenient, compact, and lightweight zoom design that offers exceptional mobility for stills and video. 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Bokeh is enhanced by precise control of spherical aberration during design and for each lens during manufacture. Two XA elements with 0.01-micron precision suppress onion ring bokeh. Minimum focusing distance is 0.21 metres at 24 mm and 0.30 metres at 70 mm, with max. magnification of 0.32x.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe most compact, lightweight and versatile in its class\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe smallest and lightest F2.8 24–70 mm zoom in its class, this lens offers unprecedented flexibility and freedom. It weighs just 695 grams, 191 grams less than the previous model. Its length has been reduced by 16 mm. Overall volume has been reduced by approximately 18%. Impressive portability and mobility make it a good choice for professional or enthusiast still or movie use in a wide range of situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and excellent response\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eFour of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control achieve high AF precision and approximately 2x better tracking performance while zooming than the previous model. With a compatible body it can shoot at up to 30 frames per second. The new aperture unit also contributes to high speed, enabling full AF tracking performance even when shooting with the aperture stopped down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMovie features refined for visual creators\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe latest lens design technology reduces unwanted image shifts and angle-of-view variations for smooth, expressive movie imagery. XD Linear Motors enhance AF and tracking performance, enabling high-frame-rate recording for exquisite detail. Independent focus and aperture rings are provided, and Linear Response MF ensures direct, linear focus ring response when focusing manually.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExcellent control and reliability in any environment\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn updated dust- and moisture-resistant design provides extra reliability for outdoor use in challenging conditions. A fluorine coating keeps the front element clean. Convenient operation of circular polarizing and variable ND filters (optional) is provided by a special opening in the supplied lens hood. 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The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation.\u003c\/p\u003e\n\u003cp\u003eA key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImage Quality Consistent with the G Lens Line-Up\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity.​\u003c\/p\u003e\n\u003cp\u003eBeautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. 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Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera and can smoothly record when shooting video at a high frame rate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVideo Performance Designed for Refined Imagery\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration.​ ​\u003c\/p\u003e\n\u003cp\u003eThe Alpha brand series cameras’ Active Modev image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. 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The ability to leave focusing to the camera when solo shooting can be a huge advantage.\u003c\/p\u003e\n\u003cp\u003eIn addition, the Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control. ​\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHigh-Level Operability and Reliability for Any Environment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. ​\u003c\/p\u003e\n\u003cp\u003eCustomizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. 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A unique blend of mobility and low-light performance make it an ideal choice for everything from portraits to snapshots.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFast, precise, quiet AF and tracking for stills and movies\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe lens’s focus group is driven by our high-thrust XD (extreme dynamic) linear motors and an advanced control algorithm for smooth, responsive focus drive. Noise and vibration are minimized for refined, quiet AF operation that can be a huge advantage when shooting movies. Movie subjects are smoothly captured and tracked even when shooting at 120 fps or other high frame rates.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eIntuitive operation supports the creator's vision\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eLinear Response MF provides manual focusing response that rivals mechanical lenses, and is more than responsive enough to produce smooth rack focus for movies. An iris lock switch can be locked so that the aperture ring can be fixed at the “A” position to prevent unwanted changes, or manually set from F1.4 to F16. Two customizable focus. hold buttons and an AF\/MF focus mode switch provide extra shooting versatility.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eOutstanding reliability for any environment and application\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants while making it easier to wipe off any contaminants that do become attached to the lens surface. 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In addition, with a teleconverter (sold separately), super-telephoto shooting up to 400 mm and life-size 1:1 macro shooting throughout the entire zoom range is possible.\u003c\/p\u003e\n\u003cp\u003eWith a total length of 149 mm and a weight of approximately 1.7 lb (excluding the tripod mount), the FE 70-200MM F4 Macro G OSS II is a zoom lens that can be used for a wide range of purposes, including sports scenes, landscapes, wildlife, and even macro photography.\u003c\/p\u003e\n\u003cp\u003eShooting from 70 mm to 200 mm, the lens also enables half-macro shooting, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration.\u003c\/p\u003e\n\u003cp\u003eIt also supports a high-performance teleconverter (sold separately). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)iv, it can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast autofocus and excellent video recording performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony's unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20% during still image shooting. Tracking performance for moving objects has improved approximately twice as much compared to the previous model, so it continues to track the target subject with high accuracy. Focus tracking performance during zooming has also been greatly improved. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second.\u003c\/p\u003e\n\u003cp\u003eIn addition, a new MODE3 setting of SteadyShot has been added that optimizes the camera shake correction algorithm, emphasizing framing stability when shooting moving subjects. By combining it with a compatible camera body, the user can more effectively compensate for camera shake and shoot stable movies.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIntuitive operability and high reliability for most conditions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports photographers and videographers. 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Smooth, easy zoom ring rotation allows quick zooming to any focal length in the range, while careful design reduces the possibility of accidental focal length changes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperb quality throughout the zoom range\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSix ED (Extra-low Dispersion) glass elements effectively control chromatic aberration that can be a problem at super-telephoto focal lengths. Flare and ghosting are also thoroughly suppressed. An 11-blade circular aperture helps to create beautiful ball bokeh amid exceptionally smooth background bokeh when shooting with a narrow depth of field.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1.7 m minimum focus at 0.23x magnification\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOffering remarkable close-up capability for a super-telephoto zoom, the lens features a minimum focusing distance of just 1.7 m (5.58 ft) at the wide end of the zoom range and a maximum magnification of 0.23x. This level of close-up performance dramatically expands the potential uses of this versatile lens.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF captures quick subjects\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTwo precision linear motors drive the lens’s focus group for fast, accurate focusing. Tracking easily keeps up with the 120 fps maximum burst speed of the α9 III and continues uninterrupted even while zooming so important moments are not lost. A focus-range limiter (FULL \/ 10m-NEAR \/ ∞-8m) can be used to optimize operation for different subject distances. Focus breathing is suppressed for refined movie quality and quiet operation expands the gamut of possible applications.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrecise manual focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFull-time DMF automatically engages manual focus when the focus ring is operated, making it easy to apply fine manual adjustments or change the focus entirely. Linear Response MF ensures that the focus ring responds directly to manual focus control, with focus ring rotation translating directly to a corresponding change in focus.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMinimal focus breathing for movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdvanced lens technology reduces focus breathing as well as focus and axial shift when zooming. Changes in angle of view and other image shifts are minimized for smooth, high-quality movie footage. The breathing compensation function provided in compatible α bodies is also supported, further reducing unwanted image shifts while focusing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuilt-in Optical SteadyShot\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShooting handheld at super-telephoto focal lengths is made easier by the built-in Optical SteadyShot image stabilization. MODE 2 is ideal for panned shots, while MODE 3 provides improved viewfinder stabilization for easier framing of active subjects. 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Internal zoom contributes to excellent balance that optimizes handling for indoor sports or similar subjects. The 50–150 mm range allows uninterrupted shooting without the need for lens changes in many situations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF and tracking that stays with the subject\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFour precision XD (extreme dynamic) linear motors drive the focus group for fast, accurate, quiet focusing that maximizes the AF performance potential of modern camera bodies. Tracking easily keeps up with the 120fps maximum burst speed of the α9 III and is consistently reliable even while zooming. This is a perfect lens for professionals whose jobs depend on getting the shot.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced expression and operation for movies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFocus breathing is effectively reduced for smooth movie imagery, and Linear Response MF allows precise manual focusing for maximum sharpness and resolution. Rack focus and zoom effects can be used with F2 depth of field to create natural transitions that guide the viewer’s eye. Critical focus for high frame rate 4K 120p\/FHD 240p recording is easy, and the entire system operates with minimal noise and vibration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProfessional control and reliability\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOperability is enhanced by an aperture ring with click ON\/OFF and lock switches, three assignable focus hold buttons, and a DMF switch that enables temporary switchover to manual focus while using AF. 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Teleconverter support enables up to 2.8x magnification that can reveal new levels of detail and texture while providing ample working distance for a wide range of subjects. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBreathtaking G Master resolution and bokeh\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdvanced optical design optimizes element layout while floating focus minimizes aberration variations that are common in macro lenses for high resolution even in extreme close-ups. Nano AR Coating II boosts contrast and clarity by suppressing flare and ghosting. 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Tracking is excellent too, making it easier to shoot fast-moving macro subjects such as bees on flowers. This system easily keeps up with the 120 fps maximum speed of the α9 III. Focus drive is quiet too, so focus noise won’t intrude on the audio track when shooting video. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtra durability and reliability for challenging outdoor conditions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSilicone gaskets around all buttons and switches, a rubber ring seal for the lens mount, and other refinements constitute an effective dust and moisture resistant design that maximizes reliability in challenging outdoor conditions. 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With a weight of just 10.4 oz (293 g), this remarkable lens is a compact, mobile choice for day-to-day shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRefined optics for lifelike rendering\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThree aspherical elements combine with one ED (Extra-low Dispersion) glass element to deliver excellent optical performance throughout the zoom range. Clear, lifelike rendering has been achieved without colour bleeding. A 7-blade circular aperture unit contributes to attractive, natural-looking bokeh.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBring out the best in the latest α bodies\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAF\/AE tracking speed that can keep up with the 120fps continuous burst capability of the α9 III, the ability to precisely track and focus even while zooming, and other features take full advantage of the advanced capabilities of the latest α series bodies. 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A lightweight inner-zoom design results in stress-free handling, while comprehensive control meets professional needs. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperb optics and AF in a superlative super-tele zoom \u003c\/strong\u003e    \u003c\/p\u003e\n\u003cp\u003eThis exemplary 100-400 mm super-telephoto zoom lens is ideal for wildlife, birds, sports, photojournalism and more. Maximum aperture is a constant F4.5 and AF performance is fast and precise, easily maximizing the potential of Sony’s most advanced E-mount camera bodies. A lightweight inner-zoom design results in stress-free handling, while comprehensive control meets professional needs. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOutstanding G Master™ resolution and bokeh from 100 to 400 mm \u003c\/strong\u003e    \u003c\/p\u003e\n\u003cp\u003eThis fine lens delivers superb quality over a 100-400 mm range, extendable to 800 mm with an optional teleconverter. An ED XA (Extra-low Dispersion extreme aspherical) element plus XA, Super ED, and ED elements optimize chromatic and spherical aberration for high resolution throughout the zoom range. Maximum aperture is a constant F4.5 while zooming. The ED XA and XA elements contribute to exquisite G Master bokeh. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFast, precise AF effortlessly tracks active subjects \u003c\/strong\u003e    \u003c\/p\u003e\n\u003cp\u003eAdvanced algorithms and four of Sony’s XD (extreme dynamic) Linear Motors drive the floating focus groups for up to 3x faster AF. Tracking performance has been improved by up to 50%. With the α9 III body, reliable AF tracking is achieved at bursts of up to 120 fps. Focus breathing and zoom related focus and axial shifts are minimized for smooth, professional looking movie imagery. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight for fatigue-free shooting \u003c\/strong\u003e    \u003c\/p\u003e\n\u003cp\u003eMagnesium alloy parts and painstaking design have resulted in an overall weight of just 1,840g (approx.). That is remarkably light for a super-telephoto zoom, allowing users to shoot long sessions with minimum fatigue. Inner zoom minimizes center-of-gravity shift when zooming, further enhancing handling and maneuverability. Even the zoom torque has been optimized to ensure smooth operation. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdvanced optical stabilization and professional control \u003c\/strong\u003e    \u003c\/p\u003e\n\u003cp\u003eOptical lens stabilization works with α in-body stabilization to achieve outstanding results. A function ring can be assigned to control Preset Focus for quick registration and recall of a specific focus point, APS-C\/Full Frame switching that allows quick shifts to the equivalent of 1.5x optical zoom, or Power Focus. A zoom smoothness switch and security slot are also provided. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRugged reliability in challenging conditions \u003c\/strong\u003e    \u003c\/p\u003e\n\u003cp\u003eIn addition to a dust and moisture resistant overall design, the outer surface of the front element features a fluorine coating that prevents adhesion of fingerprints, dust, water, oil, and other contaminants. 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