The Camera Store Blog

We are excited to announce that Canon is having an RF Lenses Spring Cashback Event! Enjoy cash rebates of up to $200 on select RF lenses, but hurry, this limited-time offer isn't on for long and it's too good to miss.

We have thrilling news about the Nikon Zf! Nikon has rolled out firmware version 2.00, marking the first significant update for the Zf since its debut. This new version brings enhancements inspired by the Nikon Z9 flagship camera and the latest full-frame mirrorless model, the Z6 III.

InSight Creative Workshops is excited to present a transformative four-day experience led by the renowned photographer and filmmaker Jon Lowenstein. Pursuing Your Personal Vision With Guggenheim Winner Jon Lowenstein is a workshop crafted to immerse participants in the world of contemporary documentary photography, offering a blend of hands-on practice and theoretical learning. Under the guidance of Jon Lowenstein, an esteemed National Geographic Explorer, attendees will explore both linear storytelling and conceptual methods, equipping them to tackle important issues through their unique artistic lens.

A fresh generation of intermediate-level cameras is entering the market, combining the latest advanced features in a compact, lightweight design that is perfect for igniting any creative impulse. Introducing the all-new Nikon Z5 II! The Z5 II represents a significant leap in your photographic journey, offering a straightforward pathway to enhance your skills with full-frame image quality. It boasts a powerful EXPEED 7 image processing engine, lightning-fast and highly intelligent autofocus (AF) driven by deep learning (AI) technology, superb low-light performance, easy-to-use film-inspired colour presets, and one of the most luminous viewfinders available today. The Nikon Z5 II empowers your creative ambitions with unmatched control.

Jordan Griffith is a landscape and wildlife photographer based out of Tempe, Arizona. He's spent hours upon hours at the Lower Salt River and Gilbert Riparian Preserve in Arizona with his Sony Alpha 7 III. “My Sony Alpha camera is one of my prized possessions,” he says. “The places this camera has taken me are places I never imagined I’d go in such little time. Photography is truly a lifelong passion of mine and Sony has made that possible.” Keep reading below as Jordan shares his go-to camera and lenses for landscape and wildlife photography.

Magnus Winbjörk (@winbjorkphoto) is wildlife and nature photographer based in the northern part of Sweden, in Swedish Lapland. “My great passion is capturing all the beauty that Mother Nature has to offer in photographs,” he shares. “I am also deeply committed to achieving technically perfect shots, always striving for the highest possible image quality in every situation, which is why I place very high demands on my equipment, as I constantly push it to the limit." Winbjörk also hosts photography tours in northern Sweden catering to photographers from all over the world who want to see and experience the unique landscapes and wildlife the area has to offer. We came across this beautifully detailed image of a puffin he posted to Instagram and had to learn more. Keep reading as he shares the story behind the shot.

Sony took a different tack than most competing telephoto zooms when they released the FE 200-600mm F5-6.3 G OSS in 2019. They opted for an internally zooming lens, and, while that meant that the lens was larger than externally zooming lenses like the Tamron 150-500mm or the Sigma 150-600mm, it also made for a lens that handled better in the field. The internally zooming design allows for near instant zooms, more consistent balance, and better handling. What’s more, that lens had great autofocus, great image quality, and was generally a lot of fun to use. Sony has now expanded on that formula with their newest lens – the Sony FE 400-800mm F6.3-8 G OSS – which shifts the zoom range 200mm further, and, in the process, creates a whole new class of super telephoto zooms. 600mm had been the previous limit for a lens like this, so getting up to 800mm opens up all kinds of new horizons…and the fact that it can be used with teleconverters allows for some pretty wild amounts of reach. Does the 400-800G limit up to the standard set by the 200-600G? Dustin looks to answer that question and others in his review.

Attention video content creators, Canon has unveiled two thrilling new cameras to spark your creative fire! Introducing the PowerShot V1 and EOS R50 V! Whether you're into cinema, live streaming, vlogging, or VR, these new Canon cameras are designed to enhance visual storytelling for every creator.

Something exciting is coming our way from Canon on March 26th, 2025! Keep your eyes on The Camera Store's and Canon's social media accounts to be the first to know!

The Camera Store Facebook | @TheCameraStore IG | Canon Canada Facebook | @CanonCanada IG

Weight. Weight is the enemy when you are traveling, and generally when you’re a photographer. Weight was one of the factors that led me down the path to Sony cameras. I love the small form factor and light weight of their camera bodies and lenses.

On a recent trip through Asia, was reminded of the importance of traveling with a light camera system. Hoping on and off plains, trains and buses, a backpack full camera and computer gear can quickly wear a photographer down.

Fujifilm has excitedly announced the first GFX System digital camera with a fixed lens - the one and only Fujifilm GFX100RF digital camera! Ready to create incredible images, this new camera exudes style with its classic rangefinder design and premium tactile feel, offering a classic photography experience, with its large format sensor, wide dynamic range, and low noise floor delivering the ultimate image quality. Boasting a new Aspect Ratio dial provides instant access to nine compositional formats, many from legendary Fujifilm analog cameras, plus 20 different Film Simulations, you can harness Fujifilm’s 90 years of experience in colour science to deliver outstanding in-camera looks suited to every subject. Beautifully engineered with a precision 35mm lens on a GFX sensor, the GFX 100RF offers the equivalent angle of view of a 28mm lens on a 35mm format camera, the GFX100RF is excellent for hand-held shooting, bringing users exceptional quality that has never been so portable!

Are you ready to elevate your photography and videography experience? Pre-order the Panasonic S1R II before March 31st, 2025, and you'll be automatically entered to win a Panasonic 50mm F1.8 lens valued at $599! This exclusive offer, available both online and in-store, gives you the perfect opportunity to get a high-performance camera while offering you the chance to win a versatile lens kit so you can hit the ground running with your creative capabilities. Don't miss out - seize the magic of Lumix!